Title: Uğur Eskici | Kriko Author: Kriko --- ![Uğur Eskici](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=176&d=mm&r=g) # Uğur Eskici Uğur is the founder of Kriko, one of Türkiye's leading digital marketing agencies. He spent nine years working on the SEO operations of eBay Türkiye (GittiGidiyor) and n11.com, where he launched and managed numerous major projects. With more than 20 years of experience in digital marketing and e-commerce, Uğur currently manages a monthly traffic volume exceeding one billion through Kriko. The agency's client portfolio includes industry-leading brands such as BNP Paribas( TEB), Vakko, Sixt, Letgo, Bilyoner, Corendon Airlines, Tatilsepeti, Hopi, Petrol Ofisi, Evidea, Mavi, Estée Lauder, Yargıcı, and A101. Kriko contributes to the growth of brands through innovative solutions across key areas including performance marketing, SEO, data and insights, and content services. Uğur also serves as a lecturer at Yeditepe University, where he teaches courses on e-commerce, digital marketing, innovation, and entrepreneurship. He regularly speaks at digital marketing conferences, sharing his knowledge and professional experience with industry professionals and audiences. [ ⌊A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System⌉ ](https://kriko.io/blog/discover/a-new-line-of-defense-against-ai-slop-a-lora-powered-multimodal-defense-system) * [ Discover ](https://kriko.io/blog/discover) ### 󠀁[ A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System ](https://kriko.io/blog/discover/a-new-line-of-defense-against-ai-slop-a-lora-powered-multimodal-defense-system)󠁿 Programmatic and/or templated content is being mass-produced to bypass platform quality filters, direct users to off-platform scams, or promote harmful services. Today, we will… [ ⌊Microsoft Advertising UTM Auto-Tagging Update⌉ ](https://kriko.io/blog/ppc/microsoft-advertising-utm-auto-tagging-update) * [ PPC ](https://kriko.io/blog/ppc) ### 󠀁[ Microsoft Advertising UTM Auto-Tagging Update ](https://kriko.io/blog/ppc/microsoft-advertising-utm-auto-tagging-update)󠁿 Until now, different campaign formats originating from Microsoft Advertising were often grouped under a broader paid search structure within analytics platforms. This created limited… [ ⌊The Rise of Marketplaces in Europe and Türkiye: A Transformation Worth €247.5 Billion⌉ ](https://kriko.io/blog/discover/the-rise-of-marketplaces-in-europe-and-turkiye-a-transformation-worth-e247-5-billion) * [ Discover ](https://kriko.io/blog/discover) ### 󠀁[ The Rise of Marketplaces in Europe and Türkiye: A Transformation Worth €247.5 Billion ](https://kriko.io/blog/discover/the-rise-of-marketplaces-in-europe-and-turkiye-a-transformation-worth-e247-5-billion)󠁿 The world of e-commerce has been undergoing an unprecedented transformation in recent years. At the center of this transformation are now not only brands… [ ⌊What is Sellers.json and what is its purpose?⌉ ](https://kriko.io/blog/programmatic/what-is-sellers-json-and-what-is-its-purpose) * [ Programmatic ](https://kriko.io/blog/ppc/programmatic) ### 󠀁[ What is Sellers.json and what is its purpose? ](https://kriko.io/blog/programmatic/what-is-sellers-json-and-what-is-its-purpose)󠁿 It is estimated that 18% of programmatic impressions in the United States are fraudulent and that ad fraud was at risk of reaching $88… [ ⌊We spoke with Craftgate Marketing Manager Taylan Kaymakcı about the world of Payment Orchestration.⌉ ](https://kriko.io/blog/talking/we-spoke-with-craftgate-marketing-manager-taylan-kaymakci-about-the-world-of-payment-orchestration) * [ #talking ](https://kriko.io/blog/discover/talking) ### 󠀁[ We spoke with Craftgate Marketing Manager Taylan Kaymakcı about the world of Payment Orchestration. ](https://kriko.io/blog/talking/we-spoke-with-craftgate-marketing-manager-taylan-kaymakci-about-the-world-of-payment-orchestration)󠁿 Who is Taylan Kaymakcı? Could you tell us a little about yourself? Apart from my university years in Eskişehir, I can say that I… [ ⌊What is Natural Language Processing (NLP)?⌉ ](https://kriko.io/blog/content-planning-production/what-is-natural-language-processing-nlp) * [ Content Planning & Production ](https://kriko.io/blog/content-marketing/content-planning-production) ### 󠀁[ What is Natural Language Processing (NLP)? ](https://kriko.io/blog/content-planning-production/what-is-natural-language-processing-nlp)󠁿 Natural language processing, or NLP, is a branch of artificial intelligence that aims to improve computers’ ability to understand, interpret, and generate human language.… [ ⌊We spoke with Ali Sarıkaya, Greyder’s E-Commerce & Digital Marketing Manager, About the Footwear Industry⌉ ](https://kriko.io/blog/talking/we-spoke-with-ali-sarikaya-greyders-e-commerce-digital-marketing-manager-about-the-footwear-industry) * [ #talking ](https://kriko.io/blog/discover/talking) ### 󠀁[ We spoke with Ali Sarıkaya, Greyder’s E-Commerce & Digital Marketing Manager, About the Footwear Industry ](https://kriko.io/blog/talking/we-spoke-with-ali-sarikaya-greyders-e-commerce-digital-marketing-manager-about-the-footwear-industry)󠁿 Who is Ali Sarıkaya? Ali Sarıkaya entered the world of web-based software development by beginning an associate degree in computer programming. For more than… [ ⌊Strengthen your SEO strategies with Featured Snippets⌉ ](https://kriko.io/blog/technical-seo/strengthen-your-seo-strategies-with-featured-snippets) * [ Content Planning & Production ](https://kriko.io/blog/content-marketing/content-planning-production) ### 󠀁[ Strengthen your SEO strategies with Featured Snippets ](https://kriko.io/blog/technical-seo/strengthen-your-seo-strategies-with-featured-snippets)󠁿 Featured snippets stand out in Google search results as special information boxes that provide users with quick and clear answers to their questions. In… [ ⌊Internationalized Domain Names (IDNs) and Security Risks⌉ ](https://kriko.io/blog/discover/internationalized-domain-names-idns-and-security-risks) * [ Discover ](https://kriko.io/blog/discover) ### 󠀁[ Internationalized Domain Names (IDNs) and Security Risks ](https://kriko.io/blog/discover/internationalized-domain-names-idns-and-security-risks)󠁿 Unicode characters have also introduced a significant security risk known as homograph attacks, or homoglyph attacks. These attacks aim to create fake websites by… [ ⌊Dentalpiyasa Founder M. Kemal Bilgiç: We will lead the digital transformation in the dental sector!⌉ ](https://kriko.io/blog/talking/dentalpiyasa-founder-m-kemal-bilgic-we-will-lead-the-digital-transformation-in-the-dental-sector) * [ #talking ](https://kriko.io/blog/discover/talking) ### 󠀁[ Dentalpiyasa Founder M. Kemal Bilgiç: We will lead the digital transformation in the dental sector! ](https://kriko.io/blog/talking/dentalpiyasa-founder-m-kemal-bilgic-we-will-lead-the-digital-transformation-in-the-dental-sector)󠁿 Who is Mustafa Kemal Bilgiç? I have always enjoyed solving problems and developing systematic solutions for them. For many years, I pursued this passion… [ ⌊Google PMax Ad Model is Getting Keyword Negativity Feature⌉ ](https://kriko.io/blog/google-ads/google-pmax-ad-model-is-getting-keyword-negativity-feature) * [ Google Ads ](https://kriko.io/blog/ppc/google-ads) ### 󠀁[ Google PMax Ad Model is Getting Keyword Negativity Feature ](https://kriko.io/blog/google-ads/google-pmax-ad-model-is-getting-keyword-negativity-feature)󠁿 Performance Max is an innovative campaign model that represents a holistic approach to advertising. Covering all Google channels, including YouTube, Gmail, Search, Display, and… [ ⌊Alternatives to Google Tag Manager⌉ ](https://kriko.io/blog/data-analysis-measurement/alternatives-to-google-tag-manager) * [ Data Analysis / Measurement ](https://kriko.io/blog/data-analysis-measurement) ### 󠀁[ Alternatives to Google Tag Manager ](https://kriko.io/blog/data-analysis-measurement/alternatives-to-google-tag-manager)󠁿 Google Tag Manager, or GTM, has become an essential tool for digital marketers, developers, and website owners who want to manage and deploy their… * [1](https://kriko.io/blog/author/ugureskici?output_format=md#) * [2](https://kriko.io/blog/author/ugureskici/page/2?output_format=md) ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).