Title: The World of Digital Marketing | Kriko Author: Kriko --- 1. [Home](https://kriko.io/) / 2. [Blog](https://kriko.io/blog) / 3. Page 2 # Blog ## Latest articles Explore our comprehensive collection of blogs covering a variety of topics in digital marketing and beyond. [ ⌊Google Ads will Automatically Pause low-activity Keywords⌉ ](https://kriko.io/blog/ppc/google-ads-will-automatically-pause-low-activity-keywords) * [ PPC ](https://kriko.io/blog/ppc) ## 󠀁[ Google Ads will Automatically Pause low-activity Keywords ](https://kriko.io/blog/ppc/google-ads-will-automatically-pause-low-activity-keywords)󠁿 Google will begin automatically pausing ad groups that have not served after a certain period of time to improve the Google Ads experience. This… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Apr 30, 2024 [ ⌊How to track UTM codes in Google Analytics 4?⌉ ](https://kriko.io/blog/conversion-optimization/how-to-track-utm-codes-in-google-analytics-4) * [ Conversion Optimization ](https://kriko.io/blog/growth-hacking/conversion-optimization) ## 󠀁[ How to track UTM codes in Google Analytics 4? ](https://kriko.io/blog/conversion-optimization/how-to-track-utm-codes-in-google-analytics-4)󠁿 There are many ways to determine whether your demanding and equally costly advertising campaigns are successful. One of these methods is the use of… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Nov 17, 2023 [ ⌊The Apple of the Eye of Digital: Programmatic Advertising⌉ ](https://kriko.io/blog/programmatic/the-apple-of-the-eye-of-digital-programmatic-advertising) * [ Programmatic ](https://kriko.io/blog/ppc/programmatic) ## 󠀁[ The Apple of the Eye of Digital: Programmatic Advertising ](https://kriko.io/blog/programmatic/the-apple-of-the-eye-of-digital-programmatic-advertising)󠁿 Programmatic advertising, which dominates a very large share of digital advertising in Türkiye and around the world, refers to an advertising model that allows… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Oct 13, 2023 [ ⌊What is a Permalink and What is its Purpose?⌉ ](https://kriko.io/blog/technical-seo/what-is-a-permalink-and-what-is-its-purpose) * [ Technical SEO ](https://kriko.io/blog/seo/technical-seo) ## 󠀁[ What is a Permalink and What is its Purpose? ](https://kriko.io/blog/technical-seo/what-is-a-permalink-and-what-is-its-purpose)󠁿 Permalinks are links that allow specific content on a website to be accessed continuously through a unique and permanent URL. While these links make… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Oct 2, 2023 [ ⌊What Is Click-Through Rate? How Is It Calculated?⌉ ](https://kriko.io/blog/growth-hacking/what-is-click-through-rate-how-is-it-calculated) * [ Conversion Optimization ](https://kriko.io/blog/growth-hacking/conversion-optimization) ## 󠀁[ What Is Click-Through Rate? How Is It Calculated? ](https://kriko.io/blog/growth-hacking/what-is-click-through-rate-how-is-it-calculated)󠁿 Now let us take a closer look at what CTR means. CTR stands for Click-Through Rate. But what does it do? CTR is a… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Sep 26, 2023 [ ⌊The App Store has released its 2022 Transparency Report!⌉ ](https://kriko.io/blog/application-optimization-aso/the-app-store-has-released-its-2022-transparency-report) * [ Application Optimization (ASO) ](https://kriko.io/blog/discover/application-optimization-aso) ## 󠀁[ The App Store has released its 2022 Transparency Report! ](https://kriko.io/blog/application-optimization-aso/the-app-store-has-released-its-2022-transparency-report)󠁿 The App Store Transparency Report provides data on how the App Store operates across all 175 countries and regions where it is available. The… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** May 23, 2023 [ ⌊What is App Store Optimization (ASO) and How is it Done?⌉ ](https://kriko.io/blog/application-optimization-aso/what-is-app-store-optimization-aso-and-how-is-it-done) * [ Application Optimization (ASO) ](https://kriko.io/blog/discover/application-optimization-aso) ## 󠀁[ What is App Store Optimization (ASO) and How is it Done? ](https://kriko.io/blog/application-optimization-aso/what-is-app-store-optimization-aso-and-how-is-it-done)󠁿 ASO, or App Store Optimization, has become increasingly popular with the growth in smartphone usage. Consumers now access many communication, marketplace and social media… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Sep 5, 2022 [ ⌊App Store – Custom Product Pages and Product Page Optimization⌉ ](https://kriko.io/blog/application-optimization-aso/app-store-custom-product-pages-and-product-page-optimization) * [ Application Optimization (ASO) ](https://kriko.io/blog/discover/application-optimization-aso) ## 󠀁[ App Store – Custom Product Pages and Product Page Optimization ](https://kriko.io/blog/application-optimization-aso/app-store-custom-product-pages-and-product-page-optimization)󠁿 At its WWDC21 conference held on June 7, Apple discussed the changes that would arrive with iOS 15, the next version of the iPhone… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Oct 21, 2021 ### 󠀁[Growth Hacking](https://kriko.io/blog/growth-hacking)󠁿 * [Conversion Optimization](https://kriko.io/blog/growth-hacking/conversion-optimization) * [Guerrilla Marketing](https://kriko.io/blog/growth-hacking/guerrilla-marketing) ### 󠀁[Content Marketing](https://kriko.io/blog/content-marketing)󠁿 * [Tools & Measurement](https://kriko.io/blog/content-marketing/tools-measurement) * [Distribution & Marketing](https://kriko.io/blog/content-marketing/distribution-marketing) * [Storytelling & Narratives](https://kriko.io/blog/content-marketing/storytelling-narratives) * [Content Planning & Production](https://kriko.io/blog/content-marketing/content-planning-production) ### 󠀁[Discover](https://kriko.io/blog/discover)󠁿 * [#talking](https://kriko.io/blog/discover/talking) * [IT Law](https://kriko.io/blog/discover/it-law) * [E-book](https://kriko.io/blog/discover/e-book) * [E-mail Marketing](https://kriko.io/blog/discover/e-mail-marketing) * [Ventures & Investments](https://kriko.io/blog/discover/ventures-investments) * [Public Relations (PR)](https://kriko.io/blog/discover/public-relations-pr) * [Brand Management](https://kriko.io/blog/discover/brand-management) * [Marketing Automation & Technologies](https://kriko.io/blog/discover/marketing-automation-technologies) * [Application Optimization (ASO)](https://kriko.io/blog/discover/application-optimization-aso) * [Data-Driven Marketing](https://kriko.io/blog/discover/data-driven-marketing) ### 󠀁[PPC](https://kriko.io/blog/ppc)󠁿 * [Search Network Ads](https://kriko.io/blog/ppc/search-network-ads) * [Google Ads](https://kriko.io/blog/ppc/google-ads) * [Display Advertising Network](https://kriko.io/blog/ppc/display-advertising-network) * [Meta](https://kriko.io/blog/ppc/meta) * [Programmatic](https://kriko.io/blog/ppc/programmatic) * [TikTok](https://kriko.io/blog/ppc/tiktok) * [Remarketing](https://kriko.io/blog/ppc/remarketing) ### 󠀁[SEO](https://kriko.io/blog/seo)󠁿 * [Technical SEO](https://kriko.io/blog/seo/technical-seo) * [Local SEO](https://kriko.io/blog/seo/local-seo) ### 󠀁[Social Media](https://kriko.io/blog/social-media)󠁿 * [Tools & Measurement](https://kriko.io/blog/social-media/tools-measurement-social-media) * [Guides & Reports](https://kriko.io/blog/social-media/guides-reports) * [Community Management](https://kriko.io/blog/social-media/community-management) * [Viral Marketing](https://kriko.io/blog/social-media/viral-marketing) ### 󠀁[Data Analysis / Measurement](https://kriko.io/blog/data-analysis-measurement)󠁿 * [Analytics](https://kriko.io/blog/data-analysis-measurement/analytics) * [CRM](https://kriko.io/blog/data-analysis-measurement/crm) * [Lead Generation](https://kriko.io/blog/data-analysis-measurement/lead-generation) ### Pages * [ About Us ](https://kriko.io/about-us) * [ Privacy Policy ](https://kriko.io/privacy-policy) * [ Contact ](https://kriko.io/contact) ### Topics * [App Store](https://kriko.io/tag/app-store) * [E-Commerce](https://kriko.io/tag/e-commerce) [ **Kriko Events** All Events ](https://kriko.io/events) [ **Kriko Careers** All Openings ](https://kriko.io/careers) ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. 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