Title: The World of Digital Marketing | Kriko Author: Kriko --- 1. [Home](https://kriko.io/) / 2. Blog # Blog [ ⌊A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System⌉ ](https://kriko.io/blog/discover/a-new-line-of-defense-against-ai-slop-a-lora-powered-multimodal-defense-system) * [ Discover ](https://kriko.io/blog/discover) ## 󠀁[ A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System ](https://kriko.io/blog/discover/a-new-line-of-defense-against-ai-slop-a-lora-powered-multimodal-defense-system)󠁿 Programmatic and/or templated content is being mass-produced to bypass platform quality filters, direct users to off-platform scams, or promote harmful services. Today, we will… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Jul 1, 2026 [ ⌊Microsoft Advertising UTM Auto-Tagging Update⌉ ](https://kriko.io/blog/ppc/microsoft-advertising-utm-auto-tagging-update) ### 󠀁[ Microsoft Advertising UTM Auto-Tagging Update ](https://kriko.io/blog/ppc/microsoft-advertising-utm-auto-tagging-update)󠁿 [ ⌊Pagination or Infinite Scroll?⌉ ](https://kriko.io/blog/technical-seo/pagination-or-infinite-scroll) ### 󠀁[ Pagination or Infinite Scroll? ](https://kriko.io/blog/technical-seo/pagination-or-infinite-scroll)󠁿 [ ⌊Increase your brand visibility and manage it with Google My Business⌉ ](https://kriko.io/blog/local-seo/increase-your-brand-visibility-and-manage-it-with-google-my-business) ### 󠀁[ Increase your brand visibility and manage it with Google My Business ](https://kriko.io/blog/local-seo/increase-your-brand-visibility-and-manage-it-with-google-my-business)󠁿 [ ⌊The Rise of Marketplaces in Europe and Türkiye: A Transformation Worth €247.5 Billion⌉ ](https://kriko.io/blog/discover/the-rise-of-marketplaces-in-europe-and-turkiye-a-transformation-worth-e247-5-billion) ### 󠀁[ The Rise of Marketplaces in Europe and Türkiye: A Transformation Worth €247.5 Billion ](https://kriko.io/blog/discover/the-rise-of-marketplaces-in-europe-and-turkiye-a-transformation-worth-e247-5-billion)󠁿 ## Latest articles Explore our comprehensive collection of blogs covering a variety of topics in digital marketing and beyond. [ ⌊What is Sellers.json and what is its purpose?⌉ ](https://kriko.io/blog/programmatic/what-is-sellers-json-and-what-is-its-purpose) * [ Programmatic ](https://kriko.io/blog/ppc/programmatic) ## 󠀁[ What is Sellers.json and what is its purpose? ](https://kriko.io/blog/programmatic/what-is-sellers-json-and-what-is-its-purpose)󠁿 It is estimated that 18% of programmatic impressions in the United States are fraudulent and that ad fraud was at risk of reaching $88… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Aug 1, 2025 [ ⌊We spoke with Craftgate Marketing Manager Taylan Kaymakcı about the world of Payment Orchestration.⌉ ](https://kriko.io/blog/talking/we-spoke-with-craftgate-marketing-manager-taylan-kaymakci-about-the-world-of-payment-orchestration) * [ #talking ](https://kriko.io/blog/discover/talking) ## 󠀁[ We spoke with Craftgate Marketing Manager Taylan Kaymakcı about the world of Payment Orchestration. ](https://kriko.io/blog/talking/we-spoke-with-craftgate-marketing-manager-taylan-kaymakci-about-the-world-of-payment-orchestration)󠁿 Who is Taylan Kaymakcı? Could you tell us a little about yourself? Apart from my university years in Eskişehir, I can say that I… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Feb 27, 2025 [ ⌊What is Natural Language Processing (NLP)?⌉ ](https://kriko.io/blog/content-planning-production/what-is-natural-language-processing-nlp) * [ Content Planning & Production ](https://kriko.io/blog/content-marketing/content-planning-production) ## 󠀁[ What is Natural Language Processing (NLP)? ](https://kriko.io/blog/content-planning-production/what-is-natural-language-processing-nlp)󠁿 Natural language processing, or NLP, is a branch of artificial intelligence that aims to improve computers’ ability to understand, interpret, and generate human language.… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Feb 21, 2025 [ ⌊We spoke with Ali Sarıkaya, Greyder’s E-Commerce & Digital Marketing Manager, About the Footwear Industry⌉ ](https://kriko.io/blog/talking/we-spoke-with-ali-sarikaya-greyders-e-commerce-digital-marketing-manager-about-the-footwear-industry) * [ #talking ](https://kriko.io/blog/discover/talking) ## 󠀁[ We spoke with Ali Sarıkaya, Greyder’s E-Commerce & Digital Marketing Manager, About the Footwear Industry ](https://kriko.io/blog/talking/we-spoke-with-ali-sarikaya-greyders-e-commerce-digital-marketing-manager-about-the-footwear-industry)󠁿 Who is Ali Sarıkaya? Ali Sarıkaya entered the world of web-based software development by beginning an associate degree in computer programming. For more than… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Feb 13, 2025 [ ⌊Strengthen your SEO strategies with Featured Snippets⌉ ](https://kriko.io/blog/technical-seo/strengthen-your-seo-strategies-with-featured-snippets) * [ Content Planning & Production ](https://kriko.io/blog/content-marketing/content-planning-production) ## 󠀁[ Strengthen your SEO strategies with Featured Snippets ](https://kriko.io/blog/technical-seo/strengthen-your-seo-strategies-with-featured-snippets)󠁿 Featured snippets stand out in Google search results as special information boxes that provide users with quick and clear answers to their questions. In… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Feb 13, 2025 [ ⌊Strategy, Creatives, and Optimization Tactics in TikTok Ads⌉ ](https://kriko.io/blog/tiktok/strategy-creatives-and-optimization-tactics-in-tiktok-ads) * [ TikTok ](https://kriko.io/blog/ppc/tiktok) ## 󠀁[ Strategy, Creatives, and Optimization Tactics in TikTok Ads ](https://kriko.io/blog/tiktok/strategy-creatives-and-optimization-tactics-in-tiktok-ads)󠁿 At the end of the day, the platform still has a large and distinctive audience of its own. This means it is possible to… ![](https://secure.gravatar.com/avatar/449a67819dd64576b47ab1a33ece1ffd142ae60959103ee1d024e8ef2c5fd893? s=64&d=mm&r=g) **Aykut Alçelik** Feb 7, 2025 ## Digital Marketing Resources Follow the pulse of digital with our news and insights. [ View all resources ](https://kriko.io/blog) * ![A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System]( https://kriko.io/wp-content/uploads/2026/07/LoRA-Destekli-Cok-Modlu-Savunma-Sistemi- 1024x538.png) * ### A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System * Programmatic and/or templated content is being mass-produced to bypass platform quality filters, direct users to off-platform scams, or promote harmful services. Today, we will… * ![Google PMax Ad Model is Getting Keyword Negativity Feature](https://kriko.io/ wp-content/uploads/2026/07/google-performance-max-1024x442.png) * ### Google PMax Ad Model is Getting Keyword Negativity Feature * Performance Max is an innovative campaign model that represents a holistic approach to advertising. Covering all Google channels, including YouTube, Gmail, Search, Display, and… * ![Pagination or Infinite Scroll?](https://kriko.io/wp-content/uploads/2026/07/ Infinite-Scroll-vs-Pagination-1024x536.png) * ### Pagination or Infinite Scroll? * The two most common navigation methods used for content or product listings on websites are pagination and infinite scroll. But which one is more… --- ## Dictionary [ View more ](https://kriko.io/glossary) [10x Content](https://kriko.io/glossary/10x-content) [A Virtual Private Cloud](https://kriko.io/glossary/a-virtual-private-cloud) [A/B Test](https://kriko.io/glossary/a-b-test) [Accelerated Mobile Pages (AMP)](https://kriko.io/glossary/accelerated-mobile-pages-amp) [Accessibility](https://kriko.io/glossary/accessibility) [Active Data Warehouse](https://kriko.io/glossary/active-data-warehouse) [Ad Blocker](https://kriko.io/glossary/ad-blocker) [Affiliate Marketing](https://kriko.io/glossary/affiliate-marketing) [Agile Project Management](https://kriko.io/glossary/agile-project-management) [Algorithm](https://kriko.io/glossary/algorithm) [Alt Text](https://kriko.io/glossary/alt-text) [Analytics Platform](https://kriko.io/glossary/analytics-platform) [Anchor Text](https://kriko.io/glossary/anchor-text) [Apache Hive](https://kriko.io/glossary/apache-hive) [App Store Optimization (ASO)](https://kriko.io/glossary/app-store-optimization-aso) [Application Programming Interface (API)](https://kriko.io/glossary/application-programming-interface-api) [Artificial Intelligence](https://kriko.io/glossary/artificial-intelligence) [Attribution Models](https://kriko.io/glossary/attribution-models) [Augmented Reality](https://kriko.io/glossary/augmented-reality) [Automated Machine Learning (AutoML)](https://kriko.io/glossary/automated-machine-learning-automl) [Backlink](https://kriko.io/glossary/backlink) [Behavioral Analytics](https://kriko.io/glossary/behavioral-analytics) [Behavioural Targeting](https://kriko.io/glossary/behavioural-targeting) [Big Data](https://kriko.io/glossary/big-data) [ ⌊Internationalized Domain Names (IDNs) and Security Risks⌉ ](https://kriko.io/blog/discover/internationalized-domain-names-idns-and-security-risks) * [ Discover ](https://kriko.io/blog/discover) ## 󠀁[ Internationalized Domain Names (IDNs) and Security Risks ](https://kriko.io/blog/discover/internationalized-domain-names-idns-and-security-risks)󠁿 Unicode characters have also introduced a significant security risk known as homograph attacks, or homoglyph attacks. These attacks aim to create fake websites by… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Feb 6, 2025 [ ⌊Dentalpiyasa Founder M. Kemal Bilgiç: We will lead the digital transformation in the dental sector!⌉ ](https://kriko.io/blog/talking/dentalpiyasa-founder-m-kemal-bilgic-we-will-lead-the-digital-transformation-in-the-dental-sector) * [ #talking ](https://kriko.io/blog/discover/talking) ## 󠀁[ Dentalpiyasa Founder M. Kemal Bilgiç: We will lead the digital transformation in the dental sector! ](https://kriko.io/blog/talking/dentalpiyasa-founder-m-kemal-bilgic-we-will-lead-the-digital-transformation-in-the-dental-sector)󠁿 Who is Mustafa Kemal Bilgiç? I have always enjoyed solving problems and developing systematic solutions for them. For many years, I pursued this passion… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Dec 23, 2024 [ ⌊Google PMax Ad Model is Getting Keyword Negativity Feature⌉ ](https://kriko.io/blog/google-ads/google-pmax-ad-model-is-getting-keyword-negativity-feature) * [ Google Ads ](https://kriko.io/blog/ppc/google-ads) ## 󠀁[ Google PMax Ad Model is Getting Keyword Negativity Feature ](https://kriko.io/blog/google-ads/google-pmax-ad-model-is-getting-keyword-negativity-feature)󠁿 Performance Max is an innovative campaign model that represents a holistic approach to advertising. Covering all Google channels, including YouTube, Gmail, Search, Display, and… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Dec 21, 2024 ## Kriko TV To date, we have achieved numerous successes with the brands we work with across many areas. * ![Magnifying Glass: The Future of SEO with Uğur Eskici](https://kriko.io/wp-content/ uploads/2026/07/video-thumbnail-1-1024x532.jpg) * ### Magnifying Glass: The Future of SEO with Uğur Eskici * Today, we're diving into the future of SEO; discussing the impact of the latest leaked 14,000 Google SEO parameters, the effect of paid advertising on organic traffic, and the role of AI in content creation. * ![Content Panel – Serbay Arda Ayzit, İlyas Teker, Uğur Eskici](https://kriko. io/wp-content/uploads/2026/07/icerik-paneli-1024x570.png) * ### Content Panel – Serbay Arda Ayzit, İlyas Teker, Uğur Eskici * Serbay Arda Ayzit, İlyas Teker, and Uğur Eskici answered audience questions in the Content Panel, moderated by Yiğit Konur. * ![SEO Project Management: Effectively Managing SEO Projects of All Sizes](https:// kriko.io/wp-content/uploads/2026/07/seo-proje-yonetimi-1024x573.png) * ### SEO Project Management: Effectively Managing SEO Projects of All Sizes * SEO Project Management: We discussed effectively managing SEO projects of all sizes. * ![What We Need to Know About Digital, E-commerce, and Content with Uğur Eskici]( https://kriko.io/wp-content/uploads/2026/07/dijital-eticaret-icerik-1024x664. png) * ### What We Need to Know About Digital, E-commerce, and Content with Uğur Eskici * We discussed the state of digital in Türkiye, marketing channels, and digital trends. [ ⌊Alternatives to Google Tag Manager⌉ ](https://kriko.io/blog/data-analysis-measurement/alternatives-to-google-tag-manager) * [ Data Analysis / Measurement ](https://kriko.io/blog/data-analysis-measurement) ## 󠀁[ Alternatives to Google Tag Manager ](https://kriko.io/blog/data-analysis-measurement/alternatives-to-google-tag-manager)󠁿 Google Tag Manager, or GTM, has become an essential tool for digital marketers, developers, and website owners who want to manage and deploy their… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Oct 20, 2024 [ ⌊E-commerce Business Models and Types⌉ ](https://kriko.io/blog/discover/e-commerce-business-models-and-types) * [ Discover ](https://kriko.io/blog/discover) ## 󠀁[ E-commerce Business Models and Types ](https://kriko.io/blog/discover/e-commerce-business-models-and-types)󠁿 It is important to understand each business model in order to make the right choice for your business. Every business model has its own… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Sep 28, 2024 [ ⌊SEO Tips for Multilingual Websites⌉ ](https://kriko.io/blog/technical-seo/seo-tips-for-multilingual-websites) * [ Technical SEO ](https://kriko.io/blog/seo/technical-seo) ## 󠀁[ SEO Tips for Multilingual Websites ](https://kriko.io/blog/technical-seo/seo-tips-for-multilingual-websites)󠁿 For a website to be considered multilingual, its pages must provide content in different languages. Certain HTML tags are used to inform Google that… ![](https://secure.gravatar.com/avatar/1113772f16a10905312c8c162caff91eaad0cda0bf8b4fb8a29254916bfdb7a7? s=64&d=mm&r=g) **Uğur Eskici** Aug 14, 2024 [ Load more ](https://kriko.io/blog/page/2) ### 󠀁[Growth Hacking](https://kriko.io/blog/growth-hacking)󠁿 * [Conversion Optimization](https://kriko.io/blog/growth-hacking/conversion-optimization) * [Guerrilla Marketing](https://kriko.io/blog/growth-hacking/guerrilla-marketing) ### 󠀁[Content Marketing](https://kriko.io/blog/content-marketing)󠁿 * [Tools & Measurement](https://kriko.io/blog/content-marketing/tools-measurement) * [Distribution & Marketing](https://kriko.io/blog/content-marketing/distribution-marketing) * [Storytelling & Narratives](https://kriko.io/blog/content-marketing/storytelling-narratives) * [Content Planning & Production](https://kriko.io/blog/content-marketing/content-planning-production) ### 󠀁[Discover](https://kriko.io/blog/discover)󠁿 * [#talking](https://kriko.io/blog/discover/talking) * [IT Law](https://kriko.io/blog/discover/it-law) * [E-book](https://kriko.io/blog/discover/e-book) * [E-mail Marketing](https://kriko.io/blog/discover/e-mail-marketing) * [Ventures & Investments](https://kriko.io/blog/discover/ventures-investments) * [Public Relations (PR)](https://kriko.io/blog/discover/public-relations-pr) * [Brand Management](https://kriko.io/blog/discover/brand-management) * [Marketing Automation & Technologies](https://kriko.io/blog/discover/marketing-automation-technologies) * [Application Optimization (ASO)](https://kriko.io/blog/discover/application-optimization-aso) * [Data-Driven Marketing](https://kriko.io/blog/discover/data-driven-marketing) ### 󠀁[PPC](https://kriko.io/blog/ppc)󠁿 * [Search Network Ads](https://kriko.io/blog/ppc/search-network-ads) * [Google Ads](https://kriko.io/blog/ppc/google-ads) * [Display Advertising Network](https://kriko.io/blog/ppc/display-advertising-network) * [Meta](https://kriko.io/blog/ppc/meta) * [Programmatic](https://kriko.io/blog/ppc/programmatic) * [TikTok](https://kriko.io/blog/ppc/tiktok) * [Remarketing](https://kriko.io/blog/ppc/remarketing) ### 󠀁[SEO](https://kriko.io/blog/seo)󠁿 * [Technical SEO](https://kriko.io/blog/seo/technical-seo) * [Local SEO](https://kriko.io/blog/seo/local-seo) ### 󠀁[Social Media](https://kriko.io/blog/social-media)󠁿 * [Tools & Measurement](https://kriko.io/blog/social-media/tools-measurement-social-media) * [Guides & Reports](https://kriko.io/blog/social-media/guides-reports) * [Community Management](https://kriko.io/blog/social-media/community-management) * [Viral Marketing](https://kriko.io/blog/social-media/viral-marketing) ### 󠀁[Data Analysis / Measurement](https://kriko.io/blog/data-analysis-measurement)󠁿 * [Analytics](https://kriko.io/blog/data-analysis-measurement/analytics) * [CRM](https://kriko.io/blog/data-analysis-measurement/crm) * [Lead Generation](https://kriko.io/blog/data-analysis-measurement/lead-generation) ### Pages * [ About Us ](https://kriko.io/about-us) * [ Privacy Policy ](https://kriko.io/privacy-policy) * [ Contact ](https://kriko.io/contact) ### Topics * [App Store](https://kriko.io/tag/app-store) * [E-Commerce](https://kriko.io/tag/e-commerce) [ **Kriko Events** All Events ](https://kriko.io/events) [ **Kriko Careers** All Openings ](https://kriko.io/careers) ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. 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