Title: Big Data Author: Kriko Published: May 25, 2023 Last modified: Jul 7, 2026 --- 1. [Home](https://kriko.io/) / 2. [Glossary](https://kriko.io/glossary) / 3. B Letter # Big Data **Big data** refers to high-volume, rapidly generated and diverse datasets that are difficult to process using traditional methods. Today, smartphones, computers, sensors, websites, social media platforms and enterprise systems continuously produce information. Data from these sources may be structured, semi-structured or unstructured. Appropriate technologies are required to collect, store, process and analyse this information before it can generate meaningful results. Large datasets may not be processed efficiently through manual analysis alone. Organisations therefore use technologies such as distributed processing infrastructure, cloud systems, data lakes and specialised analytics platforms. These systems distribute workloads across multiple computing resources to provide faster and more scalable analysis. However, data quality, appropriate analytical methods and clearly defined business objectives remain as important as the technology itself. Big data is commonly described through five characteristics: **volume, velocity, variety, veracity and value**. Volume refers to the amount of information generated and stored, while velocity describes how quickly data is created and processed. Variety includes formats such as text, images, audio, sensor records and transaction data. Veracity concerns reliability, while value represents the contribution that analytical results make to business processes. These five characteristics provide a widely used framework for understanding big data, but every dataset does not need to demonstrate all of them to the same degree. Volume may be the main challenge in one project, while velocity or variety may be more significant in another. Social media streams and website activity are common examples of continuously updated, high-velocity data. The decision to adopt a big data approach should depend on whether the available information exceeds the capabilities of traditional systems and requires more complex analysis. Big data technologies make it possible to identify meaningful relationships, trends and patterns within complex datasets. **Data mining**, distributed databases, machine learning and artificial intelligence are among the key disciplines used in these processes. Organisations may use big data to understand customer behaviour, identify risks, improve operations and forecast future trends. Reliable results require careful evaluation of data sources, accuracy, timeliness and intended use. ## Discover it in the dictionary ### Ad Blocker An ad blocker is a browser extension or software tool used to block advertisements, pop-ups, tracking scripts or certain distracting visual elements on websites.… ### Product Life Cycle The product life cycle refers to the entire journey of a product or service, from its development and launch to its eventual decline and… ### Behavioural Targeting Behavioural targeting is a digital marketing method that uses signals from users’ behaviour across websites, mobile applications, search engines, social media or other digital… ### Google Caffeine Google Caffeine is the next-generation web indexing infrastructure that Google announced in 2009 and completed in 2010. This system was developed to help Google… ### Natural Language Processing (NLP) Natural Language Processing, or NLP, is a field of artificial intelligence that enables computer systems to understand and communicate using human language. It is… ### Programmatic Advertising Programmatic advertising is a digital advertising model that enables ad inventory to be purchased through software, data and automation technologies. In traditional media buying,… ### Real-time Marketing Real-time marketing is a marketing approach in which brands respond quickly and contextually to current events, trends, cultural moments, user behaviour or immediate opportunities.… ### Time to First Byte (TTFB) Time to First Byte, commonly abbreviated as TTFB, refers to the time between a browser sending a request to a web server and receiving… ### JavaScript (JS) JavaScript, commonly abbreviated as JS, is a popular programming language used to add interaction and dynamic behaviour to web pages. HTML is used to… ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).