Title: Data Analyst Author: Kriko Published: May 23, 2023 Last modified: Jul 11, 2026 --- 1. [Home](https://kriko.io/) / 2. [Glossary](https://kriko.io/glossary) / 3. D Letter # Data Analyst A **[data](https://kriko.io/services/data-analysis-insight) analyst** is a professional who collects, organises and analyses organisational [data](https://kriko.io/services/data-analysis-insight) and presents the results through clear reports. The main purpose of the role is to transform raw [data](https://kriko.io/services/data-analysis-insight) into meaningful information that supports business decisions. [Data](https://kriko.io/services/data-analysis-insight) analysts may share their findings through tables, charts, dashboards and presentations. This helps managers and business teams make more measurable, consistent and data- driven decisions. The responsibilities of a [data](https://kriko.io/services/data-analysis-insight) analyst may vary according to the organisation and industry. [Data](https://kriko.io/services/data-analysis-insight) cleaning, identifying missing or inaccurate records, monitoring performance indicators and preparing regular reports are common duties. Analysts may work with sales, marketing, finance, operations or customer experience data. They should also be able to communicate analytical findings clearly to business teams, not only to technical stakeholders. A background in statistics, mathematics, computer engineering, industrial engineering, economics, business or similar fields can be advantageous for becoming a [data](https://kriko.io/services/data-analysis-insight) analyst. However, the profession is not limited to graduates of specific departments. Technical skills, analytical thinking, problem-solving ability and practical project experience are also important in recruitment processes. Certificate programmes, portfolio projects and work with real datasets can therefore help candidates develop their capabilities. [Data](https://kriko.io/services/data-analysis-insight) analysts are generally expected to have knowledge of Excel, SQL, [data](https://kriko.io/services/data-analysis-insight) visualisation tools and basic statistics. The ability to create reports and dashboards with tools such as Power BI, Tableau, Looker Studio or similar platforms is important for many roles. Python or R can provide an advantage in [data](https://kriko.io/services/data-analysis-insight) cleaning, analysis and automation processes. Statistical tools such as SPSS may be used in certain industries, but they are not mandatory for every data analyst position. Job requirements may differ depending on the seniority of the role and the organisation's data maturity. Some entry-level positions may accept one year of experience, while more senior roles may require two or more years. Big data technologies, machine learning methods and advanced Python skills are more common in analytics, data science or senior data analyst positions. A successful data analyst needs communication skills, business understanding and the ability to interpret results correctly in addition to technical knowledge. ## Discover it in the dictionary ### Real-Time Interaction Management (RTIM) Real-Time Interaction Management, commonly abbreviated as RTIM, is a marketing technology and customer experience approach used to monitor, analyse and respond to customer interactions… ### Crawl Budget Crawl budget refers to how many URLs Googlebot can and wants to crawl on a website within a certain period of time. It does… ### On-page SEO On-page SEO refers to optimisation activities carried out on website pages to make them more understandable, accessible and useful for both search engines and… ### Business to Consumer (B2C) Business to Consumer, commonly abbreviated as B2C, is a business model in which companies offer their products or services directly to end consumers. In… ### Nofollow Link A nofollow link is a link attribute that helps search engines evaluate the relationship between one website and another linked page. It is used… ### Influencer Marketing Influencer marketing refers to marketing activities carried out with people who can reach a specific audience on social media, have built trust with their… ### 10x Content 10x Content is a concept popularized in the SEO world by Rand Fishkin, and it refers to creating content that is significantly better, more… ### Risk Management Risk management is the process of identifying, assessing and controlling potential events that may prevent an organisation or individual from achieving their objectives. Risk… ### Featured Snippet A Featured Snippet is a special search result block in Google that provides a short, direct and summarised answer to a user's query. This… ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).