Title: Data Visualisation Author: Kriko Published: May 24, 2023 Last modified: Jul 7, 2026 --- 1. [Home](https://kriko.io/) / 2. [Glossary](https://kriko.io/glossary) / 3. D Letter # Data Visualisation **[Data](https://kriko.io/services/data-analysis-insight) visualisation** is the practice of presenting information through charts, maps, diagrams and other visual formats. It helps users understand complex datasets and identify important relationships more quickly. When numerical information is converted into a visual structure, trends, differences and unusual patterns may become easier to recognise. However, the selected visual format must be appropriate for both the [data](https://kriko.io/services/data-analysis-insight) and the intended message. Companies may use visualisation tools to present sales results, customer behaviour, operational performance and financial indicators. Presentations, reports and **interactive dashboards** can communicate information more clearly to employees and managers. Changes that may be difficult to identify within long tables or blocks of text can become more visible through charts. This allows decision-makers to evaluate important indicators more efficiently. [Data](https://kriko.io/services/data-analysis-insight) visualisation supports analysis, but it does not guarantee correct interpretation on its own. Inappropriate chart types, misleading scales or missing context may lead users to inaccurate conclusions. Titles, axes, [data](https://kriko.io/services/data-analysis-insight) sources and measurement units should therefore be presented clearly. The purpose of visualisation should be to communicate reliable information rather than simply make the [data](https://kriko.io/services/data-analysis-insight) appear more attractive. **Colour usage** should be planned carefully within an effective visualisation. Colours may distinguish categories, highlight important values or indicate increases and decreases. However, excessive use of colours, icons and decorative elements can make a chart difficult to read. The design should remain simple, unnecessary details should be removed and the main message should be immediately visible. Bar charts, line charts, scatter plots, maps, tables and infographics are common examples of [data](https://kriko.io/services/data-analysis-insight) visualisation. Line charts may be used to show changes over time, while bar charts are suitable for comparing categories. Maps can present geographical distributions, and scatter plots may reveal relationships between variables. Selecting the appropriate method makes information easier to understand and supports decisions with clearer evidence. ## Discover it in the dictionary ### White hat SEO White hat SEO refers to search engine optimization practices that follow search engine guidelines, focus on users and aim for sustainable organic visibility. The… ### Debrief A debrief is an evaluation and feedback meeting held after a brief to check whether the information has been understood correctly, clarify uncertain points… ### Cost Per Lead Cost Per Lead, commonly abbreviated as CPL, is a digital marketing metric that shows how much it costs to generate one potential customer through… ### Pareto Principle (80/20 Rule) The Pareto Principle, also known as the 80/20 rule, is an observation and prioritization approach suggesting that a large share of outcomes often comes… ### Progressive Web App (PWA) A Progressive Web App, commonly abbreviated as PWA, is a modern web application approach that allows websites to deliver an experience similar to a… ### Google Display Network (GDN) Google Display Network, commonly abbreviated as GDN, is an advertising network that allows advertisers to show visual, text, responsive, video or rich media ads… ### Page View Page view is a web analytics metric that refers to a web page being viewed by a user. When a user opens any page… ### User Experience User Experience, commonly abbreviated as UX, refers to the overall experience a user has while interacting with a product, service, system, website, mobile application… ### Google Tag Manager (GTM) Google Tag Manager, commonly abbreviated as GTM, is a free tag management system that allows marketing, analytics and measurement tags used on websites or… ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).