Title: Embedded Analytics Author: Kriko Published: May 22, 2023 Last modified: Jul 11, 2026 --- 1. [Home](https://kriko.io/) / 2. [Glossary](https://kriko.io/glossary) / 3. E Letter # Embedded Analytics **Embedded analytics** is an approach that enables users to access the analytical information they need without leaving the application they are already using. In its simplest form, embedded analytics means placing [data](https://kriko.io/services/data-analysis-insight) and insights directly within the environment where decisions are made or actions are taken. With embedded analytics, users can monitor performance indicators without switching to a separate reporting tool or analytics platform. Charts, dashboards, reports, alerts and recommendations can be placed directly inside the software being used. This helps users evaluate information more quickly and take action from the same screen. As a result, analysis becomes a natural part of the daily workflow. Kodak's Prinergy system can be used as an example of this approach. Prinergy is a system designed to manage prepress workflows and can support processes such as PDF creation, raster image processing and production tracking. Users may monitor information such as ink usage, print passes and production volume within the same workflow environment. Analytical results can therefore be evaluated inside the system where the production process is managed. Embedded analytics can also be used by online food ordering and delivery platforms. For example, a platform may show restaurant owners which hours are expected to be busiest or which products receive the most orders directly within the management panel. Restaurant owners can monitor performance, evaluate campaign decisions and adjust operational planning accordingly. This enables businesses to make data-driven decisions without moving to a separate reporting platform. Sales teams can also benefit from embedded analytics. Customer meetings, sales opportunities, [conversion rates](https://kriko.io/services/conversion-rate-optimization) and revenue forecasts may be visualised directly within a CRM system. Teams can access this information through the customer management tool or business communication platform they already use. This saves time, accelerates decision-making and supports more efficient teamwork. Google Analytics should be considered a web and app performance measurement service rather than a direct embedded analytics platform. However, Google Analytics [data](https://kriko.io/services/data-analysis-insight) can be brought into other applications through APIs, connectors or custom dashboards. In that case, users may view traffic, conversion and user behaviour [data](https://kriko.io/services/data-analysis-insight) inside another business application. Google Analytics can therefore serve as a [data](https://kriko.io/services/data-analysis-insight) source that supports embedded analytics experiences. ## Discover it in the dictionary ### Attribution Models Attribution models are measurement approaches that determine how conversion credit is distributed across the marketing channels, ads or interactions a user touches before completing… ### Zero-Based Budgeting (ZBB) Zero-Based Budgeting, commonly abbreviated as ZBB, is a budgeting method that requires organisations to justify their expenses from the beginning of each budgeting period.… ### Mobile-Friendly Content Mobile-friendly content refers to website content that is easy to read, fast to load and simple to use on mobile devices such as smartphones… ### Dirty Data Dirty data refers to information that is inaccurate, incomplete, inconsistent, invalid, duplicated or outdated. Data is an important resource for strategic decision-making, but it… ### Buyer Persona A buyer persona, often simply called a persona, is a semi-fictional customer representation that a brand creates to better understand its target audience. The… ### Customer Experience Customer Experience, commonly abbreviated as CX, refers to the overall perception created by all interactions a customer has with a brand. Many touchpoints are… ### Lazy Loading Lazy Loading is a performance optimisation technique that delays the loading of images, videos, iframes or similar resources on a web page until they… ### Meta Title Meta title is a commonly used SEO term that refers to the title of a web page as it appears in search engine results.… ### External Link An external link, also called an outbound link, is a link from one website to another website. These links direct the user from the… ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).