Title: Remarketing Author: Kriko Published: Aug 21, 2021 Last modified: Jul 11, 2026 --- 1. [Home](https://kriko.io/) / 2. [Glossary](https://kriko.io/glossary) / 3. R Letter # Remarketing **Remarketing** is a digital marketing method used to reach users who have previously interacted with a website or mobile application. It allows advertisers to show ads again to people who visited a site, viewed a product, started a form, added an item to the cart or completed a specific in-app action. The aim is to bring users who have already engaged with the brand back into the journey and encourage conversions such as purchases, form submissions or sign-ups. For this reason, remarketing is one of the most widely used methods in performance marketing. When planned correctly, remarketing campaigns can support brand recall and improve conversion rates. However, showing users too many ads, irrelevant messages or offers that do not match their intent can create a negative experience. Audience segmentation, frequency control and behaviour-based messaging are therefore important. Cookie usage, app permissions and personal data processing should also be managed in line with applicable regulations and platform policies. For example, a user may visit a furniture brand’s website, view several products and leave without making a purchase. Later, the same user may see ads for those products or similar items on Instagram, YouTube, news websites or other digital platforms. These ads are delivered through remarketing audiences created based on the user’s previous behaviour. This gives the brand another opportunity to reach someone who may be more likely to buy. Remarketing does not mean showing the same ad to every previous website visitor. Users who abandoned their cart, viewed a specific product category, started but did not complete a form or previously made a purchase can be divided into different segments. Each segment may receive a different message, offer, creative or landing page. For instance, an ad reminding users of the product they left in their cart may be more relevant than a general ad shown to someone who only visited the homepage. Google Ads, Meta ads, YouTube, email marketing and app campaigns are commonly used for remarketing. Google Ads offers options such as standard remarketing, dynamic remarketing, video remarketing and campaigns based on customer lists. Dynamic remarketing can display products that users previously viewed or similar products within the ad. This approach is especially useful for e-commerce websites aiming to increase product-level conversions. A successful **remarketing** strategy requires more than targeting past visitors. It should consider where users dropped off, which products they viewed, how recently they interacted and whether they have purchased before. Frequency, audience duration, creative variety and conversion goals should be optimised regularly. When applied correctly, remarketing helps users see more relevant ads while allowing brands to use their advertising budgets more efficiently. ## Discover it in the dictionary ### Personalized Marketing Personalized marketing is a marketing approach that aims to deliver more relevant messages to customers or potential customers based on their interests, behaviours, needs… ### Push Notification A push notification is a short message that a mobile application, web application or website sends to a user through their device. These notifications… ### Word of Mouth Marketing (WOMM) Word of Mouth Marketing, commonly abbreviated as WOMM, is the marketing effect created when consumers share their opinions about a product, service, brand or… ### Information Processing Cycle The information processing cycle refers to the stages through which raw data is transformed into meaningful information. During this process, data is entered into… ### Google Search Console (GSC) Google Search Console, commonly abbreviated as GSC, is a free Google service used to monitor a website’s visibility, performance and technical status in Google… ### Backlink A backlink, also known as an inbound link, is a link from one website to another website. When a site links to another page,… ### Content Optimization Content optimization is the process of improving the text, headings, visuals, links, media, structured data and other content elements on a web page so… ### Technical SEO Technical SEO refers to the technical optimization work that helps a website be crawled, understood, indexed and experienced more effectively by search engines and… ### Hadoop Hadoop is an open-source framework and ecosystem of software tools developed for processing and storing large volumes of data. Maintained by the Apache Software… ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).