Title: URL (Uniform Resource Locator) Author: Kriko Published: Apr 21, 2021 Last modified: Jul 11, 2026 --- 1. [Home](https://kriko.io/) / 2. [Glossary](https://kriko.io/glossary) / 3. U Letter # URL **(Uniform Resource Locator)** **URL** stands for Uniform Resource Locator and refers to the address of a resource on the internet. It can be understood as a standard way of locating digital resources. A URL does not only point to the homepage of a website; it can also identify specific pages, images, files, videos or other online resources. When users click a link or type an address into the browser bar, they are accessing the URL of that resource. A URL usually consists of a protocol, domain name and page path. The protocol defines the rules used for data transfer between the browser and the server. The most common protocols used in web addresses are `http://` and `https://`. Unlike HTTP, HTTPS uses encryption through TLS/SSL during data transfer, which makes it especially important for e-commerce, membership and payment-related websites. The domain name comes after the protocol. A domain name is a readable address structure that allows users to access websites without memorising IP addresses. For example, in `https://kriko.io/glossary`, `[kriko.io](https://kriko.io)` is the domain name. This domain is matched with the relevant server address within the internet infrastructure and helps direct the user to the correct resource. The `www` part often seen in URLs is not mandatory. It stands for World Wide Web and can technically be used as a subdomain. A website may operate through `www.example. com`, but it may also work through `example.com`. For this reason, `www` does not have to appear in every URL and depends on how the website is configured. The ending of a domain name is related to the top-level domain, or TLD. Extensions such as `.com`, `.org`, `.net` and `.blog` are examples of TLDs. `.tr` is the country- code top-level domain for Türkiye. Structures such as `com.tr`, `edu.tr`, `gov.tr` and `org.tr` can be considered domain categories used under the `.tr` extension. The part that comes after the domain name is called the page path. In `https://kriko. io/glossary`, the `/glossary` section is the page path and directs the user to a specific page on the website. Some URLs may also include query parameters and fragments in addition to the page path. These may be used for filters, search results, tracking parameters or links to specific sections of a page. In summary, a **URL** is an address structure that shows where a resource is located on the internet and how it can be accessed. The protocol defines how data is transferred, the domain name identifies which server should be reached and the page path specifies which resource should be opened on that server. Clear, readable and secure URL structures are important for both user experience and search engines. For this reason, websites should use short, descriptive, consistent and HTTPS-based URLs whenever possible. ## Discover it in the dictionary ### Cross-Border E-Commerce Cross-border e-commerce refers to a trade model in which a seller in one country sells products or services to customers in another country through… ### Cost Per Action / Cost Per Acquisition Cost Per Action or Cost Per Acquisition, commonly abbreviated as CPA, is a digital marketing metric that shows the average cost of generating a… ### Native Advertising Native advertising is an advertising model in which the ad content is presented in a way that matches the appearance, format and user experience… ### Session Duration Session duration is a web analytics concept that refers to how much time a user spends on a website or application during a specific… ### Pareto Principle (80/20 Rule) The Pareto Principle, also known as the 80/20 rule, is an observation and prioritization approach suggesting that a large share of outcomes often comes… ### On-page SEO On-page SEO refers to optimisation activities carried out on website pages to make them more understandable, accessible and useful for both search engines and… ### Cost Per Mille (CPM) CPM, short for Cost Per Mille or Cost Per Thousand Impressions, is a digital advertising metric that shows the average cost of one thousand… ### SQL (Structured Query Language) SQL stands for Structured Query Language. It is a standard language used to access, manage and manipulate data stored in relational database systems. SQL… ### Client-side Errors: 4xx 4xx status codes are the group of HTTP status codes that represent client-side error responses. When a user tries to access a web page… ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).