Title: Glossary | Kriko Author: Kriko --- 1. [Home](https://kriko.io/) / 2. Glossary # Glossary A comprehensive glossary to help you quickly understand key digital marketing terms and concepts. * [A](https://kriko.io/glossary?letter=a) * [B](https://kriko.io/glossary?letter=b) * [C](https://kriko.io/glossary?letter=c) * [D](https://kriko.io/glossary?letter=d) * [E](https://kriko.io/glossary?letter=e) * [F](https://kriko.io/glossary?letter=f) * [G](https://kriko.io/glossary?letter=g) * [H](https://kriko.io/glossary?letter=h) * [I](https://kriko.io/glossary?letter=i) * [J](https://kriko.io/glossary?letter=j) * [K](https://kriko.io/glossary?letter=k) * [L](https://kriko.io/glossary?letter=l) * [M](https://kriko.io/glossary?letter=m) * [N](https://kriko.io/glossary?letter=n) * [O](https://kriko.io/glossary?letter=o) * [P](https://kriko.io/glossary?letter=p) * [R](https://kriko.io/glossary?letter=r) * [S](https://kriko.io/glossary?letter=s) * [T](https://kriko.io/glossary?letter=t) * [U](https://kriko.io/glossary?letter=u) * [V](https://kriko.io/glossary?letter=v) * [Y](https://kriko.io/glossary?letter=y) * [Z](https://kriko.io/glossary?letter=z) ## All Entries ### A Letter 19 Terms * [ A Virtual Private Cloud ](https://kriko.io/glossary/a-virtual-private-cloud) * [ A/B Test ](https://kriko.io/glossary/a-b-test) * [ Accelerated Mobile Pages (AMP) ](https://kriko.io/glossary/accelerated-mobile-pages-amp) * [ Accessibility ](https://kriko.io/glossary/accessibility) * [ Active Data Warehouse ](https://kriko.io/glossary/active-data-warehouse) * [ Ad Blocker ](https://kriko.io/glossary/ad-blocker) * [ Affiliate Marketing ](https://kriko.io/glossary/affiliate-marketing) * [ Agile Project Management ](https://kriko.io/glossary/agile-project-management) * [ Algorithm ](https://kriko.io/glossary/algorithm) * [ Alt Text ](https://kriko.io/glossary/alt-text) [ View more (19) ](https://kriko.io/glossary?letter=a) ### B Letter 17 Terms * [ Backlink ](https://kriko.io/glossary/backlink) * [ Behavioral Analytics ](https://kriko.io/glossary/behavioral-analytics) * [ Behavioural Targeting ](https://kriko.io/glossary/behavioural-targeting) * [ Big Data ](https://kriko.io/glossary/big-data) * [ Black Hat SEO ](https://kriko.io/glossary/black-hat-seo) * [ Blacklist ](https://kriko.io/glossary/blacklist) * [ Bot (Crawler) ](https://kriko.io/glossary/bot-crawler) * [ Bounce Rate ](https://kriko.io/glossary/bounce-rate) * [ Breadcrumb ](https://kriko.io/glossary/breadcrumb) * [ Brief ](https://kriko.io/glossary/brief) [ View more (17) ](https://kriko.io/glossary?letter=b) ### C Letter 38 Terms * [ Cache ](https://kriko.io/glossary/cache) * [ Call to Action ](https://kriko.io/glossary/call-to-action) * [ Canonical URL ](https://kriko.io/glossary/canonical-url) * [ Cascading Style Sheets (CSS) ](https://kriko.io/glossary/cascading-style-sheets-css) * [ Churn Rate ](https://kriko.io/glossary/churn-rate) * [ Click Through Rate (CTR) ](https://kriko.io/glossary/click-through-rate-ctr) * [ Client-side Errors: 4xx ](https://kriko.io/glossary/client-side-errors-4xx) * [ Cloud Computing ](https://kriko.io/glossary/cloud-computing) * [ Cloud Server ](https://kriko.io/glossary/cloud-server) * [ Cluster Analysis ](https://kriko.io/glossary/cluster-analysis) [ View more (38) ](https://kriko.io/glossary?letter=c) ### D Letter 34 Terms * [ Data Analyst ](https://kriko.io/glossary/data-analyst) * [ Data Architecture ](https://kriko.io/glossary/data-architecture) * [ Data Cleansing ](https://kriko.io/glossary/data-cleansing) * [ Data Gravity ](https://kriko.io/glossary/data-gravity) * [ Data Integration ](https://kriko.io/glossary/data-integration) * [ Data Literacy ](https://kriko.io/glossary/data-literacy) * [ Data Mart ](https://kriko.io/glossary/data-mart) * [ Data Mining ](https://kriko.io/glossary/data-mining) * [ Data Modelling ](https://kriko.io/glossary/data-modelling) * [ Data Monetization ](https://kriko.io/glossary/data-monetization) [ View more (34) ](https://kriko.io/glossary?letter=d) ### E Letter 8 Terms * [ ELT ](https://kriko.io/glossary/elt) * [ Email Marketing ](https://kriko.io/glossary/email-marketing) * [ Embedded Analytics ](https://kriko.io/glossary/embedded-analytics) * [ Encode ](https://kriko.io/glossary/encode) * [ ETL ](https://kriko.io/glossary/etl) * [ Evergreen Content ](https://kriko.io/glossary/evergreen-content) * [ Extensible Markup Language (XML) ](https://kriko.io/glossary/extensible-markup-language-xml) * [ External Link ](https://kriko.io/glossary/external-link) [ View more (8) ](https://kriko.io/glossary?letter=e) ### F Letter 8 Terms * [ Featured Snippet ](https://kriko.io/glossary/featured-snippet) * [ Feedback ](https://kriko.io/glossary/feedback) * [ Financial Analytics ](https://kriko.io/glossary/financial-analytics) * [ First Contentful Paint (FCP) ](https://kriko.io/glossary/first-contentful-paint-fcp) * [ First Input Delay (FID) ](https://kriko.io/glossary/first-input-delay-fid) * [ Fishbone Diagram ](https://kriko.io/glossary/fishbone-diagram) * [ Frequency Capping ](https://kriko.io/glossary/frequency-capping) * [ Frequently Asked Questions (FAQ) ](https://kriko.io/glossary/frequently-asked-questions-faq) [ View more (8) ](https://kriko.io/glossary?letter=f) ### G Letter 16 Terms * [ Gamification ](https://kriko.io/glossary/gamification) * [ General Data Protection Regulation (GDPR) ](https://kriko.io/glossary/general-data-protection-regulation-gdpr) * [ Generative AI ](https://kriko.io/glossary/generative-ai) * [ Geospatial Analysis ](https://kriko.io/glossary/geospatial-analysis) * [ Google Analytics ](https://kriko.io/glossary/google-analytics) * [ Google Caffeine ](https://kriko.io/glossary/google-caffeine) * [ Google Dance ](https://kriko.io/glossary/google-dance) * [ Google Discover ](https://kriko.io/glossary/google-discover) * [ Google Display Network (GDN) ](https://kriko.io/glossary/google-display-network-gdn) * [ Google Index ](https://kriko.io/glossary/google-index) [ View more (16) ](https://kriko.io/glossary?letter=g) ### H Letter 7 Terms * [ Hadoop ](https://kriko.io/glossary/hadoop) * [ Host ](https://kriko.io/glossary/host) * [ Hreflang Tag ](https://kriko.io/glossary/hreflang-tag) * [ HTML (HyperText Markup Language) ](https://kriko.io/glossary/html-hypertext-markup-language) * [ HTTPS (HyperText Transfer Protocol Secure) ](https://kriko.io/glossary/https-hypertext-transfer-protocol-secure) * [ Hx Heading Tags ](https://kriko.io/glossary/hx-heading-tags) * [ Hybrid Cloud ](https://kriko.io/glossary/hybrid-cloud) [ View more (7) ](https://kriko.io/glossary?letter=h) ### I Letter 10 Terms * [ Inbound Marketing ](https://kriko.io/glossary/inbound-marketing) * [ Indexing ](https://kriko.io/glossary/indexing) * [ Influencer Marketing ](https://kriko.io/glossary/influencer-marketing) * [ Information Architecture ](https://kriko.io/glossary/information-architecture) * [ Information Processing Cycle ](https://kriko.io/glossary/information-processing-cycle) * [ Insight ](https://kriko.io/glossary/insight) * [ Interactive Content ](https://kriko.io/glossary/interactive-content) * [ Internal Linking ](https://kriko.io/glossary/internal-linking) * [ Internal Server Errors: 5xx ](https://kriko.io/glossary/http-status-codes-5xx) * [ Internet of Things ](https://kriko.io/glossary/internet-of-things) [ View more (10) ](https://kriko.io/glossary?letter=i) ### J Letter 1 Term * [ JavaScript (JS) ](https://kriko.io/glossary/javascript-js) [ View more (1) ](https://kriko.io/glossary?letter=j) ### K Letter 5 Terms * [ Key Performance Indicator ](https://kriko.io/glossary/key-performance-indicator) * [ Keyword ](https://kriko.io/glossary/keyword) * [ Keyword Density ](https://kriko.io/glossary/keyword-density) * [ Keyword Research ](https://kriko.io/glossary/keyword-research) * [ Keyword Stuffing ](https://kriko.io/glossary/keyword-stuffing) [ View more (5) ](https://kriko.io/glossary?letter=k) ### L Letter 7 Terms * [ Landing Page ](https://kriko.io/glossary/landing-page) * [ Largest Contentful Paint (LCP) ](https://kriko.io/glossary/largest-contentful-paint-lcp) * [ Latent Semantic Indexing (LSI) ](https://kriko.io/glossary/latent-semantic-indexing-lsi) * [ Lazy Loading ](https://kriko.io/glossary/lazy-loading) * [ Link Building ](https://kriko.io/glossary/link-building) * [ Long-tail Keyword ](https://kriko.io/glossary/long-tail-keyword) * [ Lookalike Audience ](https://kriko.io/glossary/lookalike-audience) [ View more (7) ](https://kriko.io/glossary?letter=l) ### M Letter 12 Terms * [ Machine Learning ](https://kriko.io/glossary/machine-learning) * [ Master Data Management (MDM) ](https://kriko.io/glossary/master-data-management-mdm) * [ Meta Description ](https://kriko.io/glossary/meta-description) * [ Meta Tags ](https://kriko.io/glossary/meta-tags) * [ Meta Title ](https://kriko.io/glossary/meta-title) * [ Metadata ](https://kriko.io/glossary/metadata) * [ Mixed Workload ](https://kriko.io/glossary/mixed-workload) * [ MLOps ](https://kriko.io/glossary/mlops) * [ Mobile-first Indexing ](https://kriko.io/glossary/mobile-first-indexing) * [ Mobile-Friendly Content ](https://kriko.io/glossary/mobile-friendly-content) [ View more (12) ](https://kriko.io/glossary?letter=m) ### N Letter 6 Terms * [ Native Advertising ](https://kriko.io/glossary/native-advertising) * [ Natural Language Processing (NLP) ](https://kriko.io/glossary/natural-language-processing-nlp) * [ Net Promoter Score (NPS) ](https://kriko.io/glossary/net-promoter-score-nps) * [ No-code ](https://kriko.io/glossary/no-code) * [ Nofollow Link ](https://kriko.io/glossary/nofollow-link) * [ NoSQL ](https://kriko.io/glossary/nosql) [ View more (6) ](https://kriko.io/glossary?letter=n) ### O Letter 7 Terms * [ Off-page SEO ](https://kriko.io/glossary/off-page-seo) * [ Omnichannel Marketing ](https://kriko.io/glossary/omnichannel-marketing) * [ On-page SEO ](https://kriko.io/glossary/on-page-seo) * [ Open Graph ](https://kriko.io/glossary/open-graph) * [ Operational Resilience ](https://kriko.io/glossary/operational-resilience) * [ Organic Search ](https://kriko.io/glossary/organic-search) * [ Original Content ](https://kriko.io/glossary/original-content) [ View more (7) ](https://kriko.io/glossary?letter=o) ### P Letter 19 Terms * [ Page Not Found Error (404) ](https://kriko.io/glossary/page-not-found-error-404) * [ Page Speed ](https://kriko.io/glossary/page-speed) * [ Page View ](https://kriko.io/glossary/page-view) * [ Pagination ](https://kriko.io/glossary/pagination) * [ Pareto Principle (80/20 Rule) ](https://kriko.io/glossary/pareto-principle-80-20-rule) * [ Pattern Recognition ](https://kriko.io/glossary/pattern-recognition) * [ Pay Per Click (PPC) ](https://kriko.io/glossary/pay-per-click-ppc) * [ Permanently Redirect – 301 ](https://kriko.io/glossary/permanently-redirect-301) * [ Personalized Marketing ](https://kriko.io/glossary/personalized-marketing) * [ Position Zero ](https://kriko.io/glossary/position-zero) [ View more (19) ](https://kriko.io/glossary?letter=p) ### Q Letter 1 Term * [ Quality Score ](https://kriko.io/glossary/quality-score) [ View more (1) ](https://kriko.io/glossary?letter=q) ### R Letter 15 Terms * [ R Programming Language ](https://kriko.io/glossary/r-programming-language) * [ Readability ](https://kriko.io/glossary/readability) * [ Real-Time Interaction Management (RTIM) ](https://kriko.io/glossary/real-time-interaction-management-rtim) * [ Real-time Marketing ](https://kriko.io/glossary/real-time-marketing) * [ Recommendation Engine ](https://kriko.io/glossary/recommendation-engine) * [ Redirection Responses: 3xx ](https://kriko.io/glossary/redirection-responses-3xx) * [ Relational Database ](https://kriko.io/glossary/relational-database) * [ Remarketing ](https://kriko.io/glossary/remarketing) * [ Responsive Design ](https://kriko.io/glossary/responsive-design) * [ Retail Analytics ](https://kriko.io/glossary/retail-analytics) [ View more (15) ](https://kriko.io/glossary?letter=r) ### S Letter 21 Terms * [ Schema (schema.org) ](https://kriko.io/glossary/schema-schema-org) * [ Scrum ](https://kriko.io/glossary/scrum) * [ Search Engine Marketing (SEM) ](https://kriko.io/glossary/search-engine-marketing-sem) * [ Search Engine Optimization (SEO) ](https://kriko.io/glossary/search-engine-optimization-seo) * [ Search Engine Results Page (SERP) ](https://kriko.io/glossary/search-engine-results-page-serp) * [ Search Volume ](https://kriko.io/glossary/search-volume) * [ Secure Sockets Layer (SSL) ](https://kriko.io/glossary/secure-sockets-layer-ssl) * [ Seed Keyword ](https://kriko.io/glossary/seed-keyword) * [ Semantic Search ](https://kriko.io/glossary/semantic-search) * [ SEO-Friendly Content ](https://kriko.io/glossary/seo-friendly-content) [ View more (21) ](https://kriko.io/glossary?letter=s) ### T Letter 9 Terms * [ Tag ](https://kriko.io/glossary/tag) * [ Target Audience ](https://kriko.io/glossary/target-audience) * [ Target Market ](https://kriko.io/glossary/target-market) * [ Technical SEO ](https://kriko.io/glossary/technical-seo) * [ Temporarily Redirect – 302 ](https://kriko.io/glossary/temporarily-redirect-302) * [ The Law on the Protection of Personal Data (KVKK) ](https://kriko.io/glossary/the-law-on-the-protection-of-personal-data-kvkk) * [ Time Series Analysis ](https://kriko.io/glossary/time-series-analysis) * [ Time to First Byte (TTFB) ](https://kriko.io/glossary/time-to-first-byte-ttfb) * [ Turkish Electronic Commerce Law ](https://kriko.io/glossary/turkish-electronic-commerce-law) [ View more (9) ](https://kriko.io/glossary?letter=t) ### U Letter 9 Terms * [ Unicorn ](https://kriko.io/glossary/unicorn) * [ Unique Visitor ](https://kriko.io/glossary/unique-visitor) * [ Urchin Tracking Module (UTM) ](https://kriko.io/glossary/urchin-tracking-module-utm) * [ URL (Uniform Resource Locator) ](https://kriko.io/glossary/url-uniform-resource-locator) * [ URL Rewriting ](https://kriko.io/glossary/url-rewriting) * [ Usability ](https://kriko.io/glossary/usability) * [ User Experience ](https://kriko.io/glossary/user-experience) * [ User Generated Content (UGC) ](https://kriko.io/glossary/user-generated-content-ugc) * [ User Interface Design ](https://kriko.io/glossary/user-interface-design) [ View more (9) ](https://kriko.io/glossary?letter=u) ### V Letter 3 Terms * [ Viewport ](https://kriko.io/glossary/viewport) * [ Viral Content ](https://kriko.io/glossary/viral-content) * [ Vlogger ](https://kriko.io/glossary/vlogger) [ View more (3) ](https://kriko.io/glossary?letter=v) ### W Letter 3 Terms * [ White hat SEO ](https://kriko.io/glossary/white-hat-seo) * [ Word of Mouth Marketing (WOMM) ](https://kriko.io/glossary/word-of-mouth-marketing-womm) * [ WordPress ](https://kriko.io/glossary/wordpress) [ View more (3) ](https://kriko.io/glossary?letter=w) ### Z Letter 1 Term * [ Zero-Based Budgeting (ZBB) ](https://kriko.io/glossary/zero-based-budgeting-zbb) [ View more (1) ](https://kriko.io/glossary?letter=z) ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. 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