Title: Apple Ads Author: Kriko Published: Aug 18, 2026 --- # Grow Your App with **Apple Ads** Across the App Store We manage Apple Ads campaigns with keyword strategy, App Store placements, audience signals, ASO alignment and performance data to help your app become more visible and drive higher-quality downloads. 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Proven, repeatable processes that turn Apple Ads strategies and AI-driven optimisations into measurable growth. ### Expectations & Analysis We start the Apple Ads process by analysing your app goals, App Store performance, download expectations, category competition and user acquisition potential. ### Competitive Analysis & Insight We review competitors' keyword visibility, App Store positioning, messaging structures and user acquisition opportunities to create actionable insights for your campaigns. ### Team Assembly For Apple Ads, we bring together mobile marketing, ASO, media planning, data analysis and campaign optimization expertise according to your app’s growth objectives. ### Communication & Project Management We manage campaign setups, keyword structures, budget plans, optimization actions and reporting with regular communication and transparent project management. ### Data-Driven Strategy & Media Planning We build your Apple Ads media plan by evaluating search intent, keyword volume, App Store conversion, bidding data and mobile measurement results together. ### Measurement & Improvement We regularly analyse installs, registrations, subscriptions, purchases, user quality and cost data to continuously optimize your Apple Ads campaigns. ## Don’t take our word for it, **see what our clients say** 4.8 (according to our customer surveys, based on 139 brands) Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success. ![GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.](https://kriko.io/wp-content/uploads/2026/07/feyza- dereli-fedar-gittigidiyor-ebay-turkiye-1-761x1024.jpg) ### GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision. ![GittiGidiyor](https://kriko.io/wp-content/uploads/2026/07/gittigidiyor-logo-testimonial- 1.png) As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision. **Feyza Dereli Fedar** GittiGidiyor / eBay Türkiye - CMO ![Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.](https://kriko.io/ wp-content/uploads/2026/07/melih-pazarlioglu-corendonairlines-1.png) ### Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant. ![Corendon Airlines](https://kriko.io/wp-content/uploads/2026/07/corendon-airlines- logo-testimonial-1.png) Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines. **Melih Pazarlıoğlu** Corendon Airlines - Ecommerce Manager ![The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.](https://kriko.io/wp-content/uploads/ 2026/07/volkan-arslan-alarkocarrier.png) ### The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko. ![Alarko Carrier](https://kriko.io/wp-content/uploads/2026/07/alarko-carrier-logo- testimonial-1.png) We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey. **Volkan Arslan** Alarko-Carrier - Marketing Director ![Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.](https://kriko.io/wp-content/uploads/2026/07/metin-okur- sefamerve-1.png) ### Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations. ![SefaMerve](https://kriko.io/wp-content/uploads/2026/06/logo-sefamerve.png) From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view. **Metin Okur** Sefamerve - CEO ![Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.](https://kriko.io/wp-content/uploads/ 2026/07/omer-deveci-sikayetvar-1.png) ### Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time. ![Sikayetvar](https://kriko.io/wp-content/uploads/2026/07/sikayetvar-logo-testimonial- 1.png) Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results. **Ömer Deveci** Şikayetvar - CEO ![SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.](https://kriko.io/wp-content/uploads/2026/07/yakup-bayrak-sherpa-1.png) ### SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time. ![Sherpa](https://kriko.io/wp-content/uploads/2026/07/sherpa-logo-testimonial-1. png) Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici. **Yakup Bayrak** Sherpa - Founder & CEO ## How we make it happen Growth frameworks built on strategy, amplified by media, and accelerated through creative. * ![Performance Marketing](https://kriko.io/wp-content/uploads/2026/06/solution- 2.jpg) * ### Performance Marketing * We aim to maximize efficiency from digital ads channels, focusing on visibility and sales. * ![SEO & AI](https://kriko.io/wp-content/uploads/2026/06/solution-1.jpg) * ### SEO & AI * We run performance channels with a single focus: scalable and profitable growth across search and AI-powered discovery. * ![Data, Analyse, Insight](https://kriko.io/wp-content/uploads/2026/06/solution- 3.jpg) * ### Data, Analyse, Insight * We support your decision making processes by turning data into insights. * ![Conversion Rate Optimization](https://kriko.io/wp-content/uploads/2026/06/solution- 4.jpg) * ### Conversion Rate Optimization * We maximize UI & conversion efficiency through data driven optimization and proven CRO expertise. * ![Cookie & Consent Management](https://kriko.io/wp-content/uploads/2026/06/solution- 5.jpg) * ### Cookie & Consent Management * We protect you and ensure accurate data collection through cookie management and implementations. * ![Content & Outreach](https://kriko.io/wp-content/uploads/2026/06/solution-6. jpg) * ### Content & Outreach * We help you reach your audience, build brand awareness, and drive engagement. ## Digital Marketing Resources Follow the pulse of digital with our news and insights. [ View all resources ](https://kriko.io/blog) * ![App Store – Custom Product Pages and Product Page Optimization](https://kriko. io/wp-content/uploads/2026/07/app-store-urun-sayfalari-optimizasyonu-1.jpg) * ### App Store – Custom Product Pages and Product Page Optimization * At its WWDC21 conference held on June 7, Apple discussed the changes that would arrive with iOS 15, the next version of the iPhone… * ![What is a Permalink and What is its Purpose?](https://kriko.io/wp-content/uploads/ 2026/07/permalink-nedir-1024x538.jpg) * ### What is a Permalink and What is its Purpose? * Permalinks are links that allow specific content on a website to be accessed continuously through a unique and permanent URL. 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Consumers now access many communication, marketplace and social media… --- ## Dictionary [ View more ](https://kriko.io/glossary) [10x Content](https://kriko.io/glossary/10x-content) [A Virtual Private Cloud](https://kriko.io/glossary/a-virtual-private-cloud) [A/B Test](https://kriko.io/glossary/a-b-test) [Accelerated Mobile Pages (AMP)](https://kriko.io/glossary/accelerated-mobile-pages-amp) [Accessibility](https://kriko.io/glossary/accessibility) [Active Data Warehouse](https://kriko.io/glossary/active-data-warehouse) [Ad Blocker](https://kriko.io/glossary/ad-blocker) [Affiliate Marketing](https://kriko.io/glossary/affiliate-marketing) [Agile Project Management](https://kriko.io/glossary/agile-project-management) [Algorithm](https://kriko.io/glossary/algorithm) [Alt Text](https://kriko.io/glossary/alt-text) [Analytics Platform](https://kriko.io/glossary/analytics-platform) [Anchor Text](https://kriko.io/glossary/anchor-text) [Apache Hive](https://kriko.io/glossary/apache-hive) [App Store Optimization (ASO)](https://kriko.io/glossary/app-store-optimization-aso) [Application Programming Interface (API)](https://kriko.io/glossary/application-programming-interface-api) [Artificial Intelligence](https://kriko.io/glossary/artificial-intelligence) [Attribution Models](https://kriko.io/glossary/attribution-models) [Augmented Reality](https://kriko.io/glossary/augmented-reality) [Automated Machine Learning (AutoML)](https://kriko.io/glossary/automated-machine-learning-automl) [Backlink](https://kriko.io/glossary/backlink) [Behavioral Analytics](https://kriko.io/glossary/behavioral-analytics) [Behavioural Targeting](https://kriko.io/glossary/behavioural-targeting) [Big Data](https://kriko.io/glossary/big-data) ## Frequently Asked Questions ### What are Apple Ads? Apple Ads are advertising campaigns that help mobile apps reach users across the App Store. They can support app discovery, install growth, App Store visibility and high-intent user acquisition. ### Are Apple Ads and Apple Search Ads the same thing? Apple Search Ads was the previous name used for Apple’s App Store advertising products. As Apple’s advertising offerings expanded, the platform was repositioned under the Apple Ads name. Many users still search for Apple Search Ads. ### Which brands should use Apple Ads? Apple Ads is suitable for ecommerce, finance, education, gaming, healthcare, travel, subscription, content, SaaS and mobile service brands with iOS apps. It is especially useful for apps that want stronger App Store visibility. ### How are Apple Ads campaigns structured? Campaigns can be structured around brand terms, category terms, generic searches, competitor keywords and discovery-focused setups. The right structure depends on app goals, category competition and user acquisition strategy. ### Should Apple Ads and ASO work together? Yes, Apple Ads and ASO should be managed together. Users coming from ads make their download decision on the App Store product page, so app name, icon, screenshots, descriptions, ratings and reviews can directly affect ad performance. ### How is Apple Ads success measured? Success should not be measured only by installs. Post-install registration, subscription, purchase, trial start, active usage, revenue contribution and user quality should also be analysed through mobile measurement tools. ### How is an Apple Ads budget determined? Budget depends on target country, category competition, keyword costs, product page conversion rate, expected install volume and testing needs. A controlled test budget can be used first to support learning and optimization. ### Should Apple Ads be used as a standalone channel? Apple Ads is a strong App Store user acquisition channel, but it often works best when combined with ASO, Google App Campaigns, Meta, TikTok and CRM-based mobile growth strategies. ## Industries We partner with brands across diverse industries, delivering tailored strategies that address sector-specific challenges and unlock sustainable growth. 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Formerly known as Apple Search Ads, the platform is now positioned under the broader Apple Ads brand as Apple’s advertising offerings expand. **Apple Ads** is especially valuable for brands that want to reach iOS users, increase app installs, gain visibility in App Store search results and capture high-intent users close to the download decision. When users search for an app, category, brand or solution in the App Store, their intent can be much stronger than in many other media environments. This makes Apple Ads an important mobile user acquisition channel. Search behaviour in the United States and the United Kingdom shows that “Apple Ads” is now the strongest keyword, while “Apple Search Ads” still carries significant demand. Related searches such as “App Store ads”, “App Store advertising”, “mobile app advertising”, “app marketing agency” and “Apple ads cost” also show that brands are looking for both platform knowledge and expert campaign management. As a digital marketing agency, we do not treat Apple Ads as a simple campaign setup process. We first analyse your app category, target audience, App Store performance, ASO visibility, competitors, download goals and measurement setup. This allows your campaigns to be built around efficient user acquisition rather than isolated install volume. One of the strongest advantages of **Apple Search Ads** is its ability to capture App Store search intent. When a user searches for a keyword, they often reveal what type of app they need. This makes keyword strategy a critical part of Apple Ads management. Brand terms, category terms, competitor terms, feature-led searches and generic queries should be structured through different campaign approaches. High-volume keywords do not always produce the best results, because competition, relevance and post-install user quality must be considered together. We plan keyword structures based on search intent, cost efficiency and user value. The quality of the App Store product page has a direct impact on Apple Ads performance. Users coming from ads make their download decision based on the app name, icon, screenshots, descriptions, ratings, reviews and product page messaging. This is why Apple Ads and ASO should not be managed separately. If the product page is weak, ad budget may convert at a lower rate and acquisition costs may increase. We evaluate campaign structure and store experience together. Keywords, ad groups, custom product pages, creative messaging and product page conversion rate are analysed as connected parts of the same growth process. Campaign architecture is a key part of **Apple Ads management**. Brand campaigns, generic campaigns, competitor campaigns, discovery campaigns and performance-focused campaigns can all serve different roles. Each campaign type requires a different budget, bidding, keyword and optimization logic. Brand campaigns can help protect existing demand, while generic terms can support new user acquisition. Competitor campaigns can create additional visibility, but cost and quality need to be monitored carefully. We customize campaign structures according to your app goals, category competition and user acquisition strategy. Measurement and data analysis are essential for managing Apple Ads performance effectively. Install volume alone is not enough to evaluate campaign success. Post-install registration, subscription, purchase, trial start, active usage and revenue contribution should also be tracked. Apple Ads campaigns should be evaluated together with mobile measurement platforms such as Adjust, AppsFlyer, Firebase, GA4 or your preferred analytics setup. This helps identify not only which campaigns drive installs, but which campaigns bring more valuable users. As a result, budget can be directed toward the keywords, campaigns and segments that contribute most to growth. Apple Ads budget planning should not be based on a fixed price list. It should be evaluated according to target country, category competition, keyword costs, app quality, conversion rate and expected user acquisition volume. For new campaigns, a controlled test budget can be used to analyse keyword performance, bid levels and user quality. As performance patterns become clearer, budget can be shifted toward higher-potential areas. We treat budget not only as media spend, but as part of a testing, learning and scaling process. With our Apple Ads service, we help your app increase App Store visibility, capture high-intent users and make mobile growth more measurable. ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).