Title: ASO Author: Kriko Published: Aug 1, 2026 --- # Increase your app's store **download** and **visibility** with ASO We manage your ASO strategy with keyword research, app store copy, creative optimization and performance data to help your app become more visible, clearer and more likely to drive downloads on the App Store and Google Play. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy). ![Kriko](https://kriko.io/wp-content/themes/kriko/assets/img/object/hero-logo-2. svg) Trusted by brands that want to grow **fast** and **consistently.** ![Coca-Cola](https://kriko.io/wp-content/uploads/2026/07/coca_cola.svg) ![Bilyoner](https://kriko.io/wp-content/uploads/2026/07/bilyoner.svg) ![A101](https://kriko.io/wp-content/uploads/2026/07/a_101.svg) ![Estee Lauder](https://kriko.io/wp-content/uploads/2026/07/estee_lauder.svg) ![Vodafone](https://kriko.io/wp-content/uploads/2026/07/vodafone.svg) ![Tatil Sepeti](https://kriko.io/wp-content/uploads/2026/07/tatil_sepeti.svg) ![BTCTürk | Hisse](https://kriko.io/wp-content/uploads/2026/07/btc_turk.svg) ![ETSTUR](https://kriko.io/wp-content/uploads/2026/07/ets_tur.svg) ![Yargıcı](https://kriko.io/wp-content/uploads/2026/07/yargici.svg) ![Hepiyi Sigorta](https://kriko.io/wp-content/uploads/2026/07/hepiyi_sigorta.svg) ![Mavi](https://kriko.io/wp-content/uploads/2026/07/mavi.svg) ![Medicalpark](https://kriko.io/wp-content/uploads/2026/07/medical_park.svg) ![Evidea](https://kriko.io/wp-content/uploads/2026/07/evidea.svg) ![Jumbo](https://kriko.io/wp-content/uploads/2026/07/jumbo.svg) ![Toshiba](https://kriko.io/wp-content/uploads/2026/07/toshiba.svg) ![Vakko](https://kriko.io/wp-content/uploads/2026/07/vakko.svg) ![Corendon Airlines](https://kriko.io/wp-content/uploads/2026/07/corendon_airlines. svg) ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/07/petrol_ofisi.svg) ![Suryapı](https://kriko.io/wp-content/uploads/2026/07/suryapi.svg) ![HDI Sigorta](https://kriko.io/wp-content/uploads/2026/07/hdi_sigorta.svg) ![Denizbank](https://kriko.io/wp-content/uploads/2026/07/deniz_bank.svg) ![Teknosa](https://kriko.io/wp-content/uploads/2026/07/teknosa.svg) ![Borusan Next](https://kriko.io/wp-content/uploads/2026/07/borusan_next.svg) ## What brands achieve with Kriko To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives. * ![Petrol Ofisi case study](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi- 764x1024.png) * **254%** increases in organic traffic * **373%** increases in total sessions * [ Read case study ](https://kriko.io/success-stories/turkiyes-petrol-ofisi) * ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi.svg) * Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions. * ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi.svg) * ![A101 case study](https://kriko.io/wp-content/uploads/2026/06/a101-764x1024. png) * **80%** increase in total sessions * **61%** increase in non-branded organic traffic * [ Read case study ](https://kriko.io/success-stories/a101-retail-meets-digital-scale) * ![A101](https://kriko.io/wp-content/uploads/2026/06/a101.svg) * A 165.72% increase in total sessions over the last six months compared with the same period in the previous year. * ![A101](https://kriko.io/wp-content/uploads/2026/06/a101.svg) * ![Greyder case study](https://kriko.io/wp-content/uploads/2026/07/greyder-1-764x1024. png) * **2x** The CR across the entire purchase flow has increased. * **72%** The CR from the checkout step to the purchase. * [ Read case study ](https://kriko.io/success-stories/greyder) * ![Greyder](https://kriko.io/wp-content/uploads/2026/07/greyder.svg) * Organic channel sessions increased by 100%, while conversions grew by 163.72%. * ![Greyder](https://kriko.io/wp-content/uploads/2026/07/greyder.svg) * ![Sixt case study](https://kriko.io/wp-content/uploads/2026/06/sixt-764x1024. png) * **163%** increased in organic revenue * **100%** increased in organic traffic * [ Read case study ](https://kriko.io/success-stories/sixt-turkiye) * ![Sixt](https://kriko.io/wp-content/uploads/2026/06/sixt.svg) * Organic channel sessions increased by 100%, while conversions grew by 163.72%. * ![Sixt](https://kriko.io/wp-content/uploads/2026/06/sixt.svg) * ![HDI Turkiye case study](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta- Case-Study-Banner-764x1024.png) * **104%** Increase in non-branded traffic * **4 times** all-time records broken * [ Read case study ](https://kriko.io/success-stories/hdi-insurance-turkiye) * ![HDI Turkiye](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta-Case-Study- Logo.svg) * A 104.8% increase in total non-branded clicks over the last three months compared with the previous year. * ![HDI Turkiye](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta-Case-Study- Logo.svg) ## How do we work? Proven, repeatable processes that turn experience into growth through APP optimisation. ### Expectations & Analysis We analyse your app goals, store performance, user expectations and growth potential to define ASO priorities across the App Store and Google Play. ### Competitive Analysis & Insight We review competitors' keyword visibility, store copy, creative assets and ranking performance to identify stronger opportunity areas for your mobile app. ### Team Assembly We bring together ASO strategy, keyword analysis, content, creative optimization, data tracking and project management expertise according to your app's growth objectives. ### Communication & Project Management We manage ASO actions with clear priorities, regular meetings, transparent task tracking and understandable reporting, keeping the full process aligned with your teams. ### Data-Driven ASO Strategy We combine keyword volumes, store performance, user intent, advertising data and competitor insights to plan ASO strategy around measurable growth goals. ### Measurement & Improvement We regularly monitor keyword rankings, download rate, store conversion, reviews and creative performance to continuously improve your ASO strategy over time. ## Don’t take our word for it, **see what our clients say** 4.8 (according to our customer surveys, based on 139 brands) Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success. ![GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.](https://kriko.io/wp-content/uploads/2026/07/feyza- dereli-fedar-gittigidiyor-ebay-turkiye-1-761x1024.jpg) ### GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision. ![GittiGidiyor](https://kriko.io/wp-content/uploads/2026/07/gittigidiyor-logo-testimonial- 1.png) As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision. **Feyza Dereli Fedar** GittiGidiyor / eBay Türkiye - CMO ![Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.](https://kriko.io/ wp-content/uploads/2026/07/melih-pazarlioglu-corendonairlines-1.png) ### Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant. ![Corendon Airlines](https://kriko.io/wp-content/uploads/2026/07/corendon-airlines- logo-testimonial-1.png) Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines. **Melih Pazarlıoğlu** Corendon Airlines - Ecommerce Manager ![The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.](https://kriko.io/wp-content/uploads/ 2026/07/volkan-arslan-alarkocarrier.png) ### The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko. ![Alarko Carrier](https://kriko.io/wp-content/uploads/2026/07/alarko-carrier-logo- testimonial-1.png) We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey. **Volkan Arslan** Alarko-Carrier - Marketing Director ![Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.](https://kriko.io/wp-content/uploads/2026/07/metin-okur- sefamerve-1.png) ### Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations. ![SefaMerve](https://kriko.io/wp-content/uploads/2026/06/logo-sefamerve.png) From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view. **Metin Okur** Sefamerve - CEO ![Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.](https://kriko.io/wp-content/uploads/ 2026/07/omer-deveci-sikayetvar-1.png) ### Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time. ![Sikayetvar](https://kriko.io/wp-content/uploads/2026/07/sikayetvar-logo-testimonial- 1.png) Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results. **Ömer Deveci** Şikayetvar - CEO ![SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.](https://kriko.io/wp-content/uploads/2026/07/yakup-bayrak-sherpa-1.png) ### SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time. ![Sherpa](https://kriko.io/wp-content/uploads/2026/07/sherpa-logo-testimonial-1. png) Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici. **Yakup Bayrak** Sherpa - Founder & CEO ## How we make it happen Growth frameworks built on strategy, amplified by media, and accelerated through creative. * ![Performance Marketing](https://kriko.io/wp-content/uploads/2026/06/solution- 2.jpg) * ### Performance Marketing * We aim to maximize efficiency from digital ads channels, focusing on visibility and sales. * ![SEO & AI](https://kriko.io/wp-content/uploads/2026/06/solution-1.jpg) * ### SEO & AI * We run performance channels with a single focus: scalable and profitable growth across search and AI-powered discovery. * ![Data, Analyse, Insight](https://kriko.io/wp-content/uploads/2026/06/solution- 3.jpg) * ### Data, Analyse, Insight * We support your decision making processes by turning data into insights. * ![Conversion Rate Optimization](https://kriko.io/wp-content/uploads/2026/06/solution- 4.jpg) * ### Conversion Rate Optimization * We maximize UI & conversion efficiency through data driven optimization and proven CRO expertise. * ![Cookie & Consent Management](https://kriko.io/wp-content/uploads/2026/06/solution- 5.jpg) * ### Cookie & Consent Management * We protect you and ensure accurate data collection through cookie management and implementations. * ![Content & Outreach](https://kriko.io/wp-content/uploads/2026/06/solution-6. jpg) * ### Content & Outreach * We help you reach your audience, build brand awareness, and drive engagement. ## Digital Marketing Resources Follow the pulse of digital with our news and insights. [ View all resources ](https://kriko.io/blog) * ![App Store – Custom Product Pages and Product Page Optimization](https://kriko. io/wp-content/uploads/2026/07/app-store-urun-sayfalari-optimizasyonu-1.jpg) * ### App Store – Custom Product Pages and Product Page Optimization * At its WWDC21 conference held on June 7, Apple discussed the changes that would arrive with iOS 15, the next version of the iPhone… * ![The App Store has released its 2022 Transparency Report!](https://kriko.io/ wp-content/uploads/2026/07/apple-seffaflik-raporu-1024x553.jpg) * ### The App Store has released its 2022 Transparency Report! * The App Store Transparency Report provides data on how the App Store operates across all 175 countries and regions where it is available. The… * ![What is App Store Optimization (ASO) and How is it Done?](https://kriko.io/ wp-content/uploads/2026/07/app-store-optimization-nedir-1024x576.jpg) * ### What is App Store Optimization (ASO) and How is it Done? * ASO, or App Store Optimization, has become increasingly popular with the growth in smartphone usage. Consumers now access many communication, marketplace and social media… --- ## Dictionary [ View more ](https://kriko.io/glossary) [10x Content](https://kriko.io/glossary/10x-content) [A Virtual Private Cloud](https://kriko.io/glossary/a-virtual-private-cloud) [A/B Test](https://kriko.io/glossary/a-b-test) [Accelerated Mobile Pages (AMP)](https://kriko.io/glossary/accelerated-mobile-pages-amp) [Accessibility](https://kriko.io/glossary/accessibility) [Active Data Warehouse](https://kriko.io/glossary/active-data-warehouse) [Ad Blocker](https://kriko.io/glossary/ad-blocker) [Affiliate Marketing](https://kriko.io/glossary/affiliate-marketing) [Agile Project Management](https://kriko.io/glossary/agile-project-management) [Algorithm](https://kriko.io/glossary/algorithm) [Alt Text](https://kriko.io/glossary/alt-text) [Analytics Platform](https://kriko.io/glossary/analytics-platform) [Anchor Text](https://kriko.io/glossary/anchor-text) [Apache Hive](https://kriko.io/glossary/apache-hive) [App Store Optimization (ASO)](https://kriko.io/glossary/app-store-optimization-aso) [Application Programming Interface (API)](https://kriko.io/glossary/application-programming-interface-api) [Artificial Intelligence](https://kriko.io/glossary/artificial-intelligence) [Attribution Models](https://kriko.io/glossary/attribution-models) [Augmented Reality](https://kriko.io/glossary/augmented-reality) [Automated Machine Learning (AutoML)](https://kriko.io/glossary/automated-machine-learning-automl) [Backlink](https://kriko.io/glossary/backlink) [Behavioral Analytics](https://kriko.io/glossary/behavioral-analytics) [Behavioural Targeting](https://kriko.io/glossary/behavioural-targeting) [Big Data](https://kriko.io/glossary/big-data) ## Frequently Asked Questions ### What is ASO? ASO stands for App Store Optimization. It refers to the optimization work done to help mobile apps become more visible on the App Store and Google Play, reach the right users and achieve a higher download rate. ### What do ASO services include? ASO services include keyword research, competitor analysis, app name and description optimization, App Store and Google Play copy improvements, creative recommendations, review and rating analysis, performance tracking and regular optimization actions. ### What is the difference between ASO and SEO? SEO focuses on improving the visibility of websites in search engines, while ASO focuses on improving the visibility and download performance of mobile apps in app stores. The two processes have a similar optimization logic, but algorithms, user behaviour and content fields are different. ### Are App Store and Google Play ASO processes the same? No, the App Store and Google Play have different fields and different optimization logic. In the App Store, the app name, subtitle and keyword field are more important, while on Google Play, the title, short description and long description are evaluated differently. ### Can ASO increase app downloads? A well-structured ASO strategy can contribute to download performance by improving app store visibility and app store conversion rate. Results may vary depending on category competition, app quality, ratings, reviews, creatives and current visibility level. ### Does ASO affect paid advertising performance? Yes, ASO can affect the performance of paid user acquisition campaigns. When users coming from ads understand the app more clearly on the store page and have a stronger reason to download, campaign conversion rate can improve. ### How long does it take to see ASO results? ASO results depend on the app's current condition, category competition, the scope of changes and how app store algorithms process the updates. Initial effects can be tracked in a shorter period, but reliable evaluation requires regular monitoring and optimization. ### Is ASO a one-time project? No, ASO is not a one-time task. It is an ongoing optimization process. Keyword rankings, competitors, user reviews, store conversion rates and creative performance change over time, so ASO work should be updated periodically. ## Industries We partner with brands across diverse industries, delivering tailored strategies that address sector-specific challenges and unlock sustainable growth. [Accounting & Financial Advisory](https://kriko.io/industries/accounting-financial-advisory) [Aesthetics](https://kriko.io/industries/aesthetics) [Architecture](https://kriko.io/industries/architecture) [Automotive](https://kriko.io/industries/automotive) [Aviation](https://kriko.io/industries/aviation) [Banking](https://kriko.io/industries/banking) [Chemicals](https://kriko.io/industries/chemicals) [Cleaning Services](https://kriko.io/industries/cleaning-services) [Cloud & IT Services](https://kriko.io/industries/cloud-it-services) [Construction](https://kriko.io/industries/construction) [Cyber Security](https://kriko.io/industries/cyber-security) [Dentist](https://kriko.io/industries/dentist) [E-commerce](https://kriko.io/industries/e-commerce) [Education / Schools](https://kriko.io/industries/education-schools) [Energy & Oil](https://kriko.io/industries/energy-oil) [Entertainment](https://kriko.io/industries/entertainment) [Events](https://kriko.io/industries/events) [Fashion](https://kriko.io/industries/fashion) [Fast-Moving Consumer Goods (FMCG)](https://kriko.io/industries/fast-moving-consumer-goods-fmcg) [Finance](https://kriko.io/industries/finance) [Fitness & Nutrition](https://kriko.io/industries/fitness-nutrition) [Food & Beverage](https://kriko.io/industries/food-beverage) [Furniture](https://kriko.io/industries/furniture) [Health Tourism](https://kriko.io/industries/health-tourism) [Hospitals & Clinics](https://kriko.io/industries/hospitals-clinics) [Hotel](https://kriko.io/industries/hotel) [HVAC](https://kriko.io/industries/hvac) [Insurance](https://kriko.io/industries/insurance) [Interior Design](https://kriko.io/industries/interior-design) [Law](https://kriko.io/industries/law) [Logistics](https://kriko.io/industries/logistics) [Luxury](https://kriko.io/industries/luxury) [Manufacturing & Industry](https://kriko.io/industries/manufacturing-industry) [Media & Publishing](https://kriko.io/industries/media-publishing) [Pharmaceuticals](https://kriko.io/industries/pharmaceuticals) [Real Estate](https://kriko.io/industries/real-estate) [Retail](https://kriko.io/industries/retail) [SaaS](https://kriko.io/industries/saas) [Sports](https://kriko.io/industries/sports) [Telecom](https://kriko.io/industries/telecom) [Therapist](https://kriko.io/industries/therapist) [Tourism](https://kriko.io/industries/tourism) [Wellness & Spa](https://kriko.io/industries/wellness-spa) [Wholesale](https://kriko.io/industries/wholesale) [Yachting](https://kriko.io/industries/yachting) ## ASO Services One of the most critical areas of user acquisition in mobile app marketing is making sure your app can be discovered by the right users on the App Store and Google Play. When users search for a need, category, brand name or solution inside an app store, they choose from the apps that appear in front of them. This makes **ASO**, or App Store Optimization, a strategic optimization process focused on improving mobile apps’ store visibility, ranking potential and download performance. ASO is not only about adding keywords. App name, subtitle, short description, long description, screenshots, video, icon, ratings, reviews, category selection and conversion rate should all be evaluated together. Search behaviour around terms such as “what is ASO”, “ASO”, “App Store Optimization”,“ mobile app marketing” and “ASO services” shows that brands are looking for both information and expert support to improve their app store visibility. Many mobile apps try to generate downloads through paid media, but when the app store page is not properly optimized, users coming from ads may not convert into downloads at the expected rate. As a digital marketing agency, we approach ASO not only as a tool for organic visibility, but as a core part of the entire mobile growth strategy. We first analyse your app category, competitors, current store performance, keyword visibility and user decision journey. This allows your ASO strategy to move forward with a data-driven optimization plan rather than assumptions. Keyword research is an important starting point in the **App Store Optimization** process. We analyse which terms users search for in app stores, which keywords competitors appear for and which terms carry stronger download intent. However, focusing only on high-volume keywords is not always the right approach. Some keywords may have high search volume but may not be relevant enough for your app, while more niche keywords can bring more qualified users. That is why we evaluate keyword strategy together with search volume, competition, relevance and conversion potential. App store copy helps both the algorithm and users understand your app more clearly. In the App Store, the app name, subtitle and keyword field should be handled with a different optimization logic, while on Google Play, the title, short description and long description work differently. The core benefit of the app, its category positioning, distinctive features and value for the user should be communicated clearly. Copy should not be written only for keyword density, but also with a clear and persuasive narrative that encourages users to download. This is why we create ASO copy by combining SEO logic with a product marketing perspective. Creative assets on the app store page have a direct impact on ASO conversion performance. Before downloading an app, users often make a quick judgment based on the icon, screenshots, preview videos, title and rating area. It is not enough for screenshots to look visually strong, they should also communicate the app’s main benefit, use case and differentiating features quickly. We analyse visual flow, message hierarchy, screenshot order and call-to-action wording with a conversion-focused approach. When needed, we test different creative approaches to understand which narrative improves download rate more effectively. ASO can affect paid user acquisition performance as much as organic growth. Users coming from Google App Campaigns, Apple Search Ads, Meta, TikTok or other mobile advertising channels make their download decision after reaching the app store page. If the store page is weak, ad budget may work with a lower conversion rate, user acquisition cost may increase and campaign efficiency may decline. For this reason, we do not treat ASO separately from media campaigns. We evaluate the app store experience together with advertising strategy, target audience and measurement data. ASO performance should be tracked regularly. Keyword rankings, impressions, product page views, download rate, conversion rate, reviews, ratings, user feedback and competitor changes should all be monitored continuously. App stores are dynamic environments, and competitors can change their visibility through new copy, new creatives or new campaigns. This means ASO is not a one-time setup, but a process that requires regular analysis and optimization. We evaluate performance not only through rankings, but also through download quality and its contribution to growth goals. With our ASO Services, we offer a holistic approach to improving your app’s store visibility, app store conversion rate and organic download potential. We plan keyword research, competitor analysis, app store copy, creative recommendations, localization, review and rating analysis, performance tracking and optimization actions together. Our goal is not only to make your app more visible, but to create an app store experience that is discovered by the right users, understood more clearly and positioned for stronger download potential. When your ASO strategy is built correctly, your mobile app can generate stronger results across both organic growth and paid campaigns. ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).