Title: Data, Analysis, Insight Author: Kriko Published: Jul 8, 2026 Last modified: Sep 30, 2026 --- # Turn raw data into **decisions that move the needle** We support your decision-making by turning fragmented data into clear, actionable insight, measurement, modelling and reporting you can act on. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy). ![Kriko](https://kriko.io/wp-content/themes/kriko/assets/img/object/hero-logo-2. svg) Trusted by brands that want to grow **fast** and **consistently**. ![Coca-Cola](https://kriko.io/wp-content/uploads/2026/07/coca_cola.svg) ![Bilyoner](https://kriko.io/wp-content/uploads/2026/07/bilyoner.svg) ![A101](https://kriko.io/wp-content/uploads/2026/07/a_101.svg) ![Estee Lauder](https://kriko.io/wp-content/uploads/2026/07/estee_lauder.svg) ![Vodafone](https://kriko.io/wp-content/uploads/2026/07/vodafone.svg) ![Tatil Sepeti](https://kriko.io/wp-content/uploads/2026/07/tatil_sepeti.svg) ![BTCTürk | Hisse](https://kriko.io/wp-content/uploads/2026/07/btc_turk.svg) ![ETSTUR](https://kriko.io/wp-content/uploads/2026/07/ets_tur.svg) ![Yargıcı](https://kriko.io/wp-content/uploads/2026/07/yargici.svg) ![Hepiyi Sigorta](https://kriko.io/wp-content/uploads/2026/07/hepiyi_sigorta.svg) ![Mavi](https://kriko.io/wp-content/uploads/2026/07/mavi.svg) ![Medicalpark](https://kriko.io/wp-content/uploads/2026/07/medical_park.svg) ![Evidea](https://kriko.io/wp-content/uploads/2026/07/evidea.svg) ![Jumbo](https://kriko.io/wp-content/uploads/2026/07/jumbo.svg) ![Toshiba](https://kriko.io/wp-content/uploads/2026/07/toshiba.svg) ![Vakko](https://kriko.io/wp-content/uploads/2026/07/vakko.svg) ![Corendon Airlines](https://kriko.io/wp-content/uploads/2026/07/corendon_airlines. svg) ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/07/petrol_ofisi.svg) ![Suryapı](https://kriko.io/wp-content/uploads/2026/07/suryapi.svg) ![HDI Sigorta](https://kriko.io/wp-content/uploads/2026/07/hdi_sigorta.svg) ![Denizbank](https://kriko.io/wp-content/uploads/2026/07/deniz_bank.svg) ![Teknosa](https://kriko.io/wp-content/uploads/2026/07/teknosa.svg) ![Borusan Next](https://kriko.io/wp-content/uploads/2026/07/borusan_next.svg) ## What brands achieve with Kriko To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives. * ![Petrol Ofisi case study](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi- 764x1024.png) * **254%** increases in organic traffic * **373%** increases in total sessions * [ Read case study ](https://kriko.io/success-stories/turkiyes-petrol-ofisi) * ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi.svg) * Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions. * ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi.svg) * ![A101 case study](https://kriko.io/wp-content/uploads/2026/06/a101-764x1024. png) * **80%** increase in total sessions * **61%** increase in non-branded organic traffic * [ Read case study ](https://kriko.io/success-stories/a101-retail-meets-digital-scale) * ![A101](https://kriko.io/wp-content/uploads/2026/06/a101.svg) * A 165.72% increase in total sessions over the last six months compared with the same period in the previous year. * ![A101](https://kriko.io/wp-content/uploads/2026/06/a101.svg) * ![Greyder case study](https://kriko.io/wp-content/uploads/2026/07/greyder-1-764x1024. png) * **2x** The CR across the entire purchase flow has increased. * **72%** The CR from the checkout step to the purchase. * [ Read case study ](https://kriko.io/success-stories/greyder) * ![Greyder](https://kriko.io/wp-content/uploads/2026/07/greyder.svg) * Organic channel sessions increased by 100%, while conversions grew by 163.72%. * ![Greyder](https://kriko.io/wp-content/uploads/2026/07/greyder.svg) * ![Sixt case study](https://kriko.io/wp-content/uploads/2026/06/sixt-764x1024. png) * **163%** increased in organic revenue * **100%** increased in organic traffic * [ Read case study ](https://kriko.io/success-stories/sixt-turkiye) * ![Sixt](https://kriko.io/wp-content/uploads/2026/06/sixt.svg) * Organic channel sessions increased by 100%, while conversions grew by 163.72%. * ![Sixt](https://kriko.io/wp-content/uploads/2026/06/sixt.svg) * ![HDI Turkiye case study](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta- Case-Study-Banner-764x1024.png) * **104%** Increase in non-branded traffic * **4 times** all-time records broken * [ Read case study ](https://kriko.io/success-stories/hdi-insurance-turkiye) * ![HDI Turkiye](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta-Case-Study- Logo.svg) * A 104.8% increase in total non-branded clicks over the last three months compared with the previous year. * ![HDI Turkiye](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta-Case-Study- Logo.svg) ## How do we work? Proven, repeatable processes that turn data, experience, and conversions into measurable growth. ### Needs & Data Maturity Analysis We evaluate business objectives, data sources, measurement infrastructure, reporting processes, and team requirements to determine your analytics maturity and prioritise the most important development areas. ### Data Sources & Insight Mapping We map website, app, CRM, advertising, and sales data, examine relationships between sources, and identify reliable, accessible insights that support stronger operational and strategic decisions. ### Analytics Team Assembly We combine tracking, data engineering, analysis, visualisation, and business intelligence specialists to create a coordinated analytics team balancing technical expertise with commercial understanding and delivery. ### Communication & Project Management We manage data projects through scopes, responsibilities, and delivery timelines, connecting technical teams with business stakeholders so requirements are understood, implemented, validated, and communicated effectively. ### Data Driven Analytics Strategy We develop measurement plans, KPI frameworks, segments, and models that transform raw data into insights explaining performance, revealing opportunities, and improving the quality of decisions. ### Measurement & Development We monitor data quality, report adoption, metric consistency, and decision impact, then continuously improve the measurement infrastructure around changing requirements, new sources, and evolving priorities. ## Don’t take our word for it, **see what our clients say** 4.8 (according to our customer surveys, based on 139 brands) Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success. ![GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.](https://kriko.io/wp-content/uploads/2026/07/feyza- dereli-fedar-gittigidiyor-ebay-turkiye-1-761x1024.jpg) ### GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision. ![GittiGidiyor](https://kriko.io/wp-content/uploads/2026/07/gittigidiyor-logo-testimonial- 1.png) As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision. **Feyza Dereli Fedar** GittiGidiyor / eBay Türkiye - CMO ![Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.](https://kriko.io/ wp-content/uploads/2026/08/melih-pazarlioglu-corendonairlines-1.jpg) ### Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant. ![Corendon Airlines](https://kriko.io/wp-content/uploads/2026/07/corendon-airlines- logo-testimonial-1.png) Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines. **Melih Pazarlıoğlu** Corendon Airlines - Ecommerce Manager ![The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.](https://kriko.io/wp-content/uploads/ 2026/07/volkan-arslan-alarkocarrier.png) ### The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko. ![Alarko Carrier](https://kriko.io/wp-content/uploads/2026/07/alarko-carrier-logo- testimonial-1.png) We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey. **Volkan Arslan** Alarko-Carrier - Marketing Director ![Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.](https://kriko.io/wp-content/uploads/2026/07/metin-okur- sefamerve-1.png) ### Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations. ![SefaMerve](https://kriko.io/wp-content/uploads/2026/06/logo-sefamerve.png) From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view. **Metin Okur** Sefamerve - CEO ![Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.](https://kriko.io/wp-content/uploads/ 2026/07/omer-deveci-sikayetvar-1.png) ### Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time. ![Sikayetvar](https://kriko.io/wp-content/uploads/2026/07/sikayetvar-logo-testimonial- 1.png) Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results. **Ömer Deveci** Şikayetvar - CEO ![SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.](https://kriko.io/wp-content/uploads/2026/07/yakup-bayrak-sherpa-1.png) ### SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time. ![Sherpa](https://kriko.io/wp-content/uploads/2026/07/sherpa-logo-testimonial-1. png) Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici. **Yakup Bayrak** Sherpa - Founder & CEO ## How we make it happen Growth frameworks built on strategy, amplified by media, and accelerated through creative. * ![Performance Marketing](https://kriko.io/wp-content/uploads/2026/06/solution- 2.jpg) * ### Performance Marketing * We aim to maximize efficiency from digital ads channels, focusing on visibility and sales. * ![SEO & AI](https://kriko.io/wp-content/uploads/2026/06/solution-1.jpg) * ### SEO & AI * We run performance channels with a single focus: scalable and profitable growth across search and AI-powered discovery. * ![Data, Analysis, Insight](https://kriko.io/wp-content/uploads/2026/06/solution- 3.jpg) * ### Data, Analysis, Insight * We support your decision making processes by turning data into insights. * ![Conversion Rate Optimization](https://kriko.io/wp-content/uploads/2026/06/solution- 4.jpg) * ### Conversion Rate Optimization * We maximize UI & conversion efficiency through data driven optimization and proven CRO expertise. * ![Cookie & Consent Management](https://kriko.io/wp-content/uploads/2026/06/solution- 5.jpg) * ### Cookie & Consent Management * We protect you and ensure accurate data collection through cookie management and implementations. * ![Content & Outreach](https://kriko.io/wp-content/uploads/2026/06/solution-6. jpg) * ### Content & Outreach * We help you reach your audience, build brand awareness, and drive engagement. ## Frequently Asked Questions ### Why do we perform data analysis? Data analysis evaluates user behavior, digital channel performance, and business outcomes more accurately. Examining data points from traffic sources to conversion rates helps identify which initiatives are delivering results, where losses occur, and which opportunities to prioritize. ### How is data analysis conducted? The data analysis process begins with defining business objectives and the metrics to track. The team consolidates and examines information from sources such as GA4, Google Search Console, CRM systems, advertising platforms, and other data repositories. By evaluating relationships between data points, trends, and user behavior, the team generates actionable insights. ### How does data analysis contribute to SEO efforts? Data analysis enables the holistic evaluation of metrics that reflect SEO performance, such as organic traffic, keyword rankings, impressions, clicks, conversions, and user behavior. This helps identify performance dips and growth opportunities, so the SEO strategy is shaped by real user and performance data rather than assumptions. ### What data can be measured with GA4? In addition to user and session data, GA4 can measure page views, form submissions, clicks on phone numbers and links, memberships, cart activity, purchases, and various micro-conversions. By establishing the correct event and parameter structure, you can analyze the user journey within the website and how that journey contributes to business objectives in greater detail. ### What is the difference between data and insights? While data presents an actual situation through numerical or observable information, insight helps make sense of the underlying reasons for that situation and the actions you can take. For instance, a drop in organic traffic is data; however, identifying that this decline stems from changing user search behavior, and planning new content, accordingly, is an insight. ### How is the accuracy of web analytics data verified? To maintain the accuracy of web analytics data, regularly check event streams, tags, campaign parameters, conversion definitions, and reporting structures. Audit data quality regularly, keeping in mind that changes to site structure, cookie consents, forms, or third-party tools can affect measurement. ### Which tools are used for data analysis? Depending on specific needs, tools such as GA4, Google Search Console, Looker Studio, BigQuery, Google Sheets, CRM systems, and various advertising platforms can be utilized for data analysis. ### How often should a website’s data be analyzed? The frequency of data analysis can vary depending on a brand's goals, traffic volume, campaign intensity, and the metrics being tracked. Monitoring performance data at regular intervals helps detect sudden changes, data issues, and new growth opportunities early. Therefore, approach data analysis as an ongoing process rather than a one- time activity. ## Industries We partner with brands across diverse industries, delivering tailored strategies that address sector-specific challenges and unlock sustainable growth. [Accounting & Financial Advisory](https://kriko.io/industries/accounting-financial-advisory) [Aesthetics](https://kriko.io/industries/aesthetics) [Architecture](https://kriko.io/industries/architecture) [Automotive](https://kriko.io/industries/automotive) [Aviation](https://kriko.io/industries/aviation) [Banking](https://kriko.io/industries/banking) [Chemicals](https://kriko.io/industries/chemicals) [Cleaning Services](https://kriko.io/industries/cleaning-services) [Cloud & IT Services](https://kriko.io/industries/cloud-it-services) [Construction](https://kriko.io/industries/construction) [Cyber Security](https://kriko.io/industries/cyber-security) [Dentist](https://kriko.io/industries/dentist) [E-commerce](https://kriko.io/industries/e-commerce) [Education / Schools](https://kriko.io/industries/education-schools) [Energy & Oil](https://kriko.io/industries/energy-oil) [Entertainment](https://kriko.io/industries/entertainment) [Events](https://kriko.io/industries/events) [Fashion](https://kriko.io/industries/fashion) [Fast-Moving Consumer Goods (FMCG)](https://kriko.io/industries/fast-moving-consumer-goods-fmcg) [Finance](https://kriko.io/industries/finance) [Fitness & Nutrition](https://kriko.io/industries/fitness-nutrition) [Food & Beverage](https://kriko.io/industries/food-beverage) [Furniture](https://kriko.io/industries/furniture) [Health Tourism](https://kriko.io/industries/health-tourism) [Hospitals & Clinics](https://kriko.io/industries/hospitals-clinics) [Hotel](https://kriko.io/industries/hotel) [HVAC](https://kriko.io/industries/hvac) [Insurance](https://kriko.io/industries/insurance) [Interior Design](https://kriko.io/industries/interior-design) [Law](https://kriko.io/industries/law) [Logistics](https://kriko.io/industries/logistics) [Luxury](https://kriko.io/industries/luxury) [Manufacturing & Industry](https://kriko.io/industries/manufacturing-industry) [Media & Publishing](https://kriko.io/industries/media-publishing) [Pharmaceuticals](https://kriko.io/industries/pharmaceuticals) [Real Estate](https://kriko.io/industries/real-estate) [Retail](https://kriko.io/industries/retail) [SaaS](https://kriko.io/industries/saas) [Sports](https://kriko.io/industries/sports) [Telecom](https://kriko.io/industries/telecom) [Therapist](https://kriko.io/industries/therapist) [Tourism](https://kriko.io/industries/tourism) [Wellness & Spa](https://kriko.io/industries/wellness-spa) [Wholesale](https://kriko.io/industries/wholesale) [Yachting](https://kriko.io/industries/yachting) ## Analytics & Reporting Consulting **Data** plays a pivotal role in enabling brand sales and marketing teams to make sound decisions. **Data analysis **provides the fundamental elements required to formulate growth strategies. Key information such as the number of website visitors, the channels they arrive from, the pages they interact with, and the points at which they drop off, serves as the building blocks of a growth strategy. Consequently, web analytics efforts form a critical foundation not merely for generating reports, but for truly understanding business [performance](https://kriko.io/services/performance-marketing). At Kriko, we begin the process by collaboratively evaluating your brand's measurement needs, existing setups, data sources, and reporting expectations. By doing so, we transform the analysis process from a purely technical task into a hub for collaborative decision-making among teams. ## What Is Data Analysis? Data analysis can be defined as the process of tracking and interpreting the digital footprints of websites, with the aim of improving their search engine performance, and making strategic decisions based on those insights. In the world of [SEO](https://kriko.io/services/seo-ai), data analysis replaces guesswork or intuition with hard data. Data regarding user behavior, search engine bots, and [conversion rates](https://kriko.io/services/conversion-rate-optimization) constitutes the most valuable information for charting a strategic roadmap. In short, for us at Kriko, data represents the most reliable way to allocate your brand's budget to the right channels and ensure a strong ROI (Return on Investment). ## Key Points to be Considered During Data Analysis * Identifying Opportunities: Before drafting a strategic roadmap, a brand health check is initiated. This process answers questions such as which keywords are stuck on the second page and how they can be moved to the first page through proper optimization. * Saving Budget & Time: Data analysis reveals where resources can generate the greatest impact. By identifying underperforming initiatives or those failing to deliver expected results and prioritizing areas that yield quick wins, budgets and time can be utilized more efficiently. * Understanding User Experience: We analyze the search queries users employ to reach the site, the pages where they spend the most time, and the points where they exit. This fosters a better understanding of user needs and behaviors, allowing for the optimization of [content](https://kriko.io/services/content-outreach), page structure, and the user journey based on these insights. * Monitoring Algorithm Updates: We regularly track changes in organic traffic, visibility, and rankings to assess the potential impact of algorithm updates. This enables a more accurate interpretation of performance fluctuations and allows for rapid adjustments to the SEO strategy when necessary. ## Key Data Types We Analyze At Kriko, the core **data types** we analyze for the brands we work with include traffic and acquisition, keyword performance, **technical SEO data**, conversion rates, and content and behavioral data. For instance, we examine the channels, devices, and regions driving most a brand's organic traffic. Additionally, we place great importance on the keywords for which the website ranks, as well as their search volumes, click-through rates, and impression counts. Throughout the process, we also examine the website's crawl errors, site speed, mobile compatibility, and indexing status. Finally, we track how much organic traffic converts into sales, form submissions, or memberships, as the ultimate success of SEO relies on these metrics. ## What Is an Insight? An **insight** refers to making sense of the human behavior, needs, and true intent behind raw data. In other words, while data shows what is happening, an insight helps us understand why it is happening and what actions can be taken. For instance, if the search volume for a specific keyword drops while long-tail queries expressing the same need are on the rise, we can gain the insight that user search patterns are shifting. Based on this insight, the content strategy can be updated to align with these new search behaviors. For us at Kriko, the importance of insights lies in their ability to help us understand the underlying sentiment or problem behind the words users type into search engines. Furthermore, insight-driven work is extremely beneficial for gaining a competitive edge, by targeting unmet needs rather than just high-volume keywords, as well as for establishing a sound content strategy and boosting conversion rates. To uncover these insights, the best approach is to analyze search queries, review support channels, examine forums and social media accounts, and, of course, conduct **competitor analysis**. ## Our Data, Analysis & Insight Services ### GA4 Setup & Measurement * Establishing the event architecture * Configuring event parameters * Defining conversions * Creating audience configurations * Configuring channel groupings * Implementing BigQuery integration * Measuring form submissions * Tracking phone click-to-calls * Measuring membership and registration processes * Tracking cart steps * Measuring purchase transactions * Tracking lead quality * Defining and measuring micro-conversions ### Dashboard Creation and Reporting * Preparing Looker Studio dashboards * Incorporating BigQuery data into the reporting system * Implementing Google Sheets integrations * Integrating CRM data into the reporting structure * Consolidating data from advertising platforms * Preparing executive summaries * Reporting on channel performance * Tracking campaign results * Creating conversion funnels * Reporting on e-commerce metrics * Preparing user behavior dashboards * Creating custom dashboards and reports ### Web Analytics Maintenance and Data Quality * Regularly checking data consistency * Auditing event flows * Verifying report functionality * Checking the impact of new page and site structures on measurement * Auditing campaign parameters * Checking Consent Mode settings * Auditing server-side tagging structures * Checking the impact of third-party tools on the measurement system * Monitoring changes in form and payment steps * Regularly checking tags * Auditing the relationship between cookie consents and measurement * Comparison with historical periods, maintaining a comparable data structure ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. 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