Title: Yandex Ads Author: Kriko Published: Aug 18, 2026 --- # Grow Your Brand with **Yandex Ads** and Search Advertising We manage Yandex Ads campaigns with search, display, audience targeting, media planning and performance data, helping your brand generate more measurable results across alternative digital channels. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy). ![Kriko](https://kriko.io/wp-content/themes/kriko/assets/img/object/hero-logo-2. svg) Trusted by brands that want to grow **fast** and **consistently**. ![Coca-Cola](https://kriko.io/wp-content/uploads/2026/07/coca_cola.svg) ![Bilyoner](https://kriko.io/wp-content/uploads/2026/07/bilyoner.svg) ![A101](https://kriko.io/wp-content/uploads/2026/07/a_101.svg) ![Estee Lauder](https://kriko.io/wp-content/uploads/2026/07/estee_lauder.svg) ![Vodafone](https://kriko.io/wp-content/uploads/2026/07/vodafone.svg) ![Tatil Sepeti](https://kriko.io/wp-content/uploads/2026/07/tatil_sepeti.svg) ![BTCTürk | Hisse](https://kriko.io/wp-content/uploads/2026/07/btc_turk.svg) ![ETSTUR](https://kriko.io/wp-content/uploads/2026/07/ets_tur.svg) ![Yargıcı](https://kriko.io/wp-content/uploads/2026/07/yargici.svg) ![Hepiyi Sigorta](https://kriko.io/wp-content/uploads/2026/07/hepiyi_sigorta.svg) ![Mavi](https://kriko.io/wp-content/uploads/2026/07/mavi.svg) ![Medicalpark](https://kriko.io/wp-content/uploads/2026/07/medical_park.svg) ![Evidea](https://kriko.io/wp-content/uploads/2026/07/evidea.svg) ![Jumbo](https://kriko.io/wp-content/uploads/2026/07/jumbo.svg) ![Toshiba](https://kriko.io/wp-content/uploads/2026/07/toshiba.svg) ![Vakko](https://kriko.io/wp-content/uploads/2026/07/vakko.svg) ![Corendon Airlines](https://kriko.io/wp-content/uploads/2026/07/corendon_airlines. svg) ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/07/petrol_ofisi.svg) ![Suryapı](https://kriko.io/wp-content/uploads/2026/07/suryapi.svg) ![HDI Sigorta](https://kriko.io/wp-content/uploads/2026/07/hdi_sigorta.svg) ![Denizbank](https://kriko.io/wp-content/uploads/2026/07/deniz_bank.svg) ![Teknosa](https://kriko.io/wp-content/uploads/2026/07/teknosa.svg) ![Borusan Next](https://kriko.io/wp-content/uploads/2026/07/borusan_next.svg) ## What brands achieve with Kriko To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives. * ![Petrol Ofisi case study](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi- 764x1024.png) * **254%** increases in organic traffic * **373%** increases in total sessions * [ Read case study ](https://kriko.io/success-stories/turkiyes-petrol-ofisi) * ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi.svg) * Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions. * ![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/06/petrol_ofisi.svg) * ![A101 case study](https://kriko.io/wp-content/uploads/2026/06/a101-764x1024. png) * **80%** increase in total sessions * **61%** increase in non-branded organic traffic * [ Read case study ](https://kriko.io/success-stories/a101-retail-meets-digital-scale) * ![A101](https://kriko.io/wp-content/uploads/2026/06/a101.svg) * A 165.72% increase in total sessions over the last six months compared with the same period in the previous year. * ![A101](https://kriko.io/wp-content/uploads/2026/06/a101.svg) * ![Greyder case study](https://kriko.io/wp-content/uploads/2026/07/greyder-1-764x1024. png) * **2x** The CR across the entire purchase flow has increased. * **72%** The CR from the checkout step to the purchase. * [ Read case study ](https://kriko.io/success-stories/greyder) * ![Greyder](https://kriko.io/wp-content/uploads/2026/07/greyder.svg) * Organic channel sessions increased by 100%, while conversions grew by 163.72%. * ![Greyder](https://kriko.io/wp-content/uploads/2026/07/greyder.svg) * ![Sixt case study](https://kriko.io/wp-content/uploads/2026/06/sixt-764x1024. png) * **163%** increased in organic revenue * **100%** increased in organic traffic * [ Read case study ](https://kriko.io/success-stories/sixt-turkiye) * ![Sixt](https://kriko.io/wp-content/uploads/2026/06/sixt.svg) * Organic channel sessions increased by 100%, while conversions grew by 163.72%. * ![Sixt](https://kriko.io/wp-content/uploads/2026/06/sixt.svg) * ![HDI Turkiye case study](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta- Case-Study-Banner-764x1024.png) * **104%** Increase in non-branded traffic * **4 times** all-time records broken * [ Read case study ](https://kriko.io/success-stories/hdi-insurance-turkiye) * ![HDI Turkiye](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta-Case-Study- Logo.svg) * A 104.8% increase in total non-branded clicks over the last three months compared with the previous year. * ![HDI Turkiye](https://kriko.io/wp-content/uploads/2026/08/HDI-Sigorta-Case-Study- Logo.svg) ## How do we work? Proven, repeatable processes that turn Yandex Ads strategies and AI-driven optimisations into measurable growth. ### Expectations & Analysis We start the Yandex Ads process by analysing your brand goals, market priorities, current media mix, conversion expectations and channel potential. ### Competitive Analysis & Insight We review competitors' search visibility, ad messaging, media activity and alternative channel usage to identify opportunity areas for Yandex campaigns. ### Team Assembly For Yandex Ads, we bring together media planning, search advertising, creative content, data analysis and project management expertise according to your goals. ### Communication & Project Management We manage campaign setups, budget plans, optimization actions and reporting processes with regular communication, clear task tracking and transparent project management. ### Data-Driven Strategy & Media Planning We build your Yandex media plan by evaluating search volume, audience data, competition level, media budget, traffic quality and conversion signals together. ### Measurement & Improvement We regularly track click quality, session behaviour, conversion rate, cost efficiency and campaign contribution to continuously improve Yandex advertising performance. ## Don’t take our word for it, **see what our clients say** 4.8 (according to our customer surveys, based on 139 brands) Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success. ![GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.](https://kriko.io/wp-content/uploads/2026/07/feyza- dereli-fedar-gittigidiyor-ebay-turkiye-1-761x1024.jpg) ### GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision. ![GittiGidiyor](https://kriko.io/wp-content/uploads/2026/07/gittigidiyor-logo-testimonial- 1.png) As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision. **Feyza Dereli Fedar** GittiGidiyor / eBay Türkiye - CMO ![Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.](https://kriko.io/ wp-content/uploads/2026/07/melih-pazarlioglu-corendonairlines-1.png) ### Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant. ![Corendon Airlines](https://kriko.io/wp-content/uploads/2026/07/corendon-airlines- logo-testimonial-1.png) Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines. **Melih Pazarlıoğlu** Corendon Airlines - Ecommerce Manager ![The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.](https://kriko.io/wp-content/uploads/ 2026/07/volkan-arslan-alarkocarrier.png) ### The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko. ![Alarko Carrier](https://kriko.io/wp-content/uploads/2026/07/alarko-carrier-logo- testimonial-1.png) We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey. **Volkan Arslan** Alarko-Carrier - Marketing Director ![Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.](https://kriko.io/wp-content/uploads/2026/07/metin-okur- sefamerve-1.png) ### Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations. ![SefaMerve](https://kriko.io/wp-content/uploads/2026/06/logo-sefamerve.png) From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view. **Metin Okur** Sefamerve - CEO ![Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.](https://kriko.io/wp-content/uploads/ 2026/07/omer-deveci-sikayetvar-1.png) ### Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time. ![Sikayetvar](https://kriko.io/wp-content/uploads/2026/07/sikayetvar-logo-testimonial- 1.png) Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results. **Ömer Deveci** Şikayetvar - CEO ![SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.](https://kriko.io/wp-content/uploads/2026/07/yakup-bayrak-sherpa-1.png) ### SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time. ![Sherpa](https://kriko.io/wp-content/uploads/2026/07/sherpa-logo-testimonial-1. png) Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici. **Yakup Bayrak** Sherpa - Founder & CEO ## How we make it happen Growth frameworks built on strategy, amplified by media, and accelerated through creative. * ![Performance Marketing](https://kriko.io/wp-content/uploads/2026/06/solution- 2.jpg) * ### Performance Marketing * We aim to maximize efficiency from digital ads channels, focusing on visibility and sales. * ![SEO & AI](https://kriko.io/wp-content/uploads/2026/06/solution-1.jpg) * ### SEO & AI * We run performance channels with a single focus: scalable and profitable growth across search and AI-powered discovery. * ![Data, Analyse, Insight](https://kriko.io/wp-content/uploads/2026/06/solution- 3.jpg) * ### Data, Analyse, Insight * We support your decision making processes by turning data into insights. * ![Conversion Rate Optimization](https://kriko.io/wp-content/uploads/2026/06/solution- 4.jpg) * ### Conversion Rate Optimization * We maximize UI & conversion efficiency through data driven optimization and proven CRO expertise. * ![Cookie & Consent Management](https://kriko.io/wp-content/uploads/2026/06/solution- 5.jpg) * ### Cookie & Consent Management * We protect you and ensure accurate data collection through cookie management and implementations. * ![Content & Outreach](https://kriko.io/wp-content/uploads/2026/06/solution-6. jpg) * ### Content & Outreach * We help you reach your audience, build brand awareness, and drive engagement. ## Digital Marketing Resources Follow the pulse of digital with our news and insights. [ View all resources ](https://kriko.io/blog) * ![A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System]( https://kriko.io/wp-content/uploads/2026/07/LoRA-Destekli-Cok-Modlu-Savunma-Sistemi- 1024x538.png) * ### A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System * Programmatic and/or templated content is being mass-produced to bypass platform quality filters, direct users to off-platform scams, or promote harmful services. Today, we will… * ![E-commerce Business Models and Types](https://kriko.io/wp-content/uploads/2026/ 07/eticaret-is-modelleri-1024x422.png) * ### E-commerce Business Models and Types * It is important to understand each business model in order to make the right choice for your business. Every business model has its own… * ![SEO Tips for Multilingual Websites](https://kriko.io/wp-content/uploads/2026/ 07/cok-dilli-web-sitesi-seo-1024x683.jpg) * ### SEO Tips for Multilingual Websites * For a website to be considered multilingual, its pages must provide content in different languages. Certain HTML tags are used to inform Google that… --- ## Dictionary [ View more ](https://kriko.io/glossary) [10x Content](https://kriko.io/glossary/10x-content) [A Virtual Private Cloud](https://kriko.io/glossary/a-virtual-private-cloud) [A/B Test](https://kriko.io/glossary/a-b-test) [Accelerated Mobile Pages (AMP)](https://kriko.io/glossary/accelerated-mobile-pages-amp) [Accessibility](https://kriko.io/glossary/accessibility) [Active Data Warehouse](https://kriko.io/glossary/active-data-warehouse) [Ad Blocker](https://kriko.io/glossary/ad-blocker) [Affiliate Marketing](https://kriko.io/glossary/affiliate-marketing) [Agile Project Management](https://kriko.io/glossary/agile-project-management) [Algorithm](https://kriko.io/glossary/algorithm) [Alt Text](https://kriko.io/glossary/alt-text) [Analytics Platform](https://kriko.io/glossary/analytics-platform) [Anchor Text](https://kriko.io/glossary/anchor-text) [Apache Hive](https://kriko.io/glossary/apache-hive) [App Store Optimization (ASO)](https://kriko.io/glossary/app-store-optimization-aso) [Application Programming Interface (API)](https://kriko.io/glossary/application-programming-interface-api) [Artificial Intelligence](https://kriko.io/glossary/artificial-intelligence) [Attribution Models](https://kriko.io/glossary/attribution-models) [Augmented Reality](https://kriko.io/glossary/augmented-reality) [Automated Machine Learning (AutoML)](https://kriko.io/glossary/automated-machine-learning-automl) [Backlink](https://kriko.io/glossary/backlink) [Behavioral Analytics](https://kriko.io/glossary/behavioral-analytics) [Behavioural Targeting](https://kriko.io/glossary/behavioural-targeting) [Big Data](https://kriko.io/glossary/big-data) ## Frequently Asked Questions ### What are Yandex Ads? Yandex Ads are digital advertising campaigns that allow brands to reach users across Yandex search, display and targeting-based advertising environments. ### Are Yandex Ads and Yandex Direct the same thing? Yandex Direct is one of the main systems used to manage advertising within the Yandex ecosystem. Yandex Ads is a broader term used to describe Yandex advertising solutions. ### How does the Yandex advertising process work? The process starts with defining goals, selecting campaign types, building targeting and keyword structures, preparing ad copy, planning the budget and launching campaigns. ### Which brands should use Yandex Ads? Yandex Ads can be useful for brands that want to test alternative search and display channels, increase visibility in specific markets or diversify their digital media mix. ### How are Yandex advertising costs determined? Costs depend on target market, competition level, campaign type, targeting structure, bidding strategy and expected conversion goals. ### Which campaign types can be used in Yandex Ads? Yandex Ads can include search ads, display ads, remarketing campaigns and different targeting-based campaign structures. The right setup should be selected according to the campaign objective. ### How is Yandex Ads success measured? Success depends on the campaign objective. Traffic campaigns may focus on session quality, conversion campaigns on CPA and conversion rate, and awareness campaigns on reach and visibility. ### Should Yandex Ads be used as a standalone channel? In most cases, Yandex Ads works best when evaluated together with Google Ads, Meta, SEO, programmatic advertising and remarketing campaigns as part of a broader media mix. ## Industries We partner with brands across diverse industries, delivering tailored strategies that address sector-specific challenges and unlock sustainable growth. [Accounting & Financial Advisory](https://kriko.io/industries/accounting-financial-advisory) [Aesthetics](https://kriko.io/industries/aesthetics) [Architecture](https://kriko.io/industries/architecture) [Automotive](https://kriko.io/industries/automotive) [Aviation](https://kriko.io/industries/aviation) [Banking](https://kriko.io/industries/banking) [Chemicals](https://kriko.io/industries/chemicals) [Cleaning Services](https://kriko.io/industries/cleaning-services) [Cloud & IT Services](https://kriko.io/industries/cloud-it-services) [Construction](https://kriko.io/industries/construction) [Cyber Security](https://kriko.io/industries/cyber-security) [Dentist](https://kriko.io/industries/dentist) [E-commerce](https://kriko.io/industries/e-commerce) [Education / Schools](https://kriko.io/industries/education-schools) [Energy & Oil](https://kriko.io/industries/energy-oil) [Entertainment](https://kriko.io/industries/entertainment) [Events](https://kriko.io/industries/events) [Fashion](https://kriko.io/industries/fashion) [Fast-Moving Consumer Goods (FMCG)](https://kriko.io/industries/fast-moving-consumer-goods-fmcg) [Finance](https://kriko.io/industries/finance) [Fitness & Nutrition](https://kriko.io/industries/fitness-nutrition) [Food & Beverage](https://kriko.io/industries/food-beverage) [Furniture](https://kriko.io/industries/furniture) [Health Tourism](https://kriko.io/industries/health-tourism) [Hospitals & Clinics](https://kriko.io/industries/hospitals-clinics) [Hotel](https://kriko.io/industries/hotel) [HVAC](https://kriko.io/industries/hvac) [Insurance](https://kriko.io/industries/insurance) [Interior Design](https://kriko.io/industries/interior-design) [Law](https://kriko.io/industries/law) [Logistics](https://kriko.io/industries/logistics) [Luxury](https://kriko.io/industries/luxury) [Manufacturing & Industry](https://kriko.io/industries/manufacturing-industry) [Media & Publishing](https://kriko.io/industries/media-publishing) [Pharmaceuticals](https://kriko.io/industries/pharmaceuticals) [Real Estate](https://kriko.io/industries/real-estate) [Retail](https://kriko.io/industries/retail) [SaaS](https://kriko.io/industries/saas) [Sports](https://kriko.io/industries/sports) [Telecom](https://kriko.io/industries/telecom) [Therapist](https://kriko.io/industries/therapist) [Tourism](https://kriko.io/industries/tourism) [Wellness & Spa](https://kriko.io/industries/wellness-spa) [Wholesale](https://kriko.io/industries/wholesale) [Yachting](https://kriko.io/industries/yachting) ## Yandex Ads Yandex offers search, display and audience targeting opportunities for brands that want to expand beyond the most commonly used digital advertising platforms. **Yandex Ads** can help brands reach different audience segments, generate traffic and support conversion goals through alternative search and display inventory. For businesses that want to diversify their media mix, test additional search demand or reach specific markets, Yandex can be positioned as a valuable complementary advertising channel. However, strong results require more than launching campaigns. Campaign structure, targeting options, creative messaging and measurement infrastructure should be managed together. Search behaviour around terms such as “Yandex Ads”, “Yandex Direct”, “Yandex advertising” and broader terms like “PPC agency” shows that this channel has a more niche but intentional demand. For many brands, Yandex advertising may not be the main media channel, but it can support a broader performance strategy when used with the right market and audience logic. As a digital marketing agency, we do not treat Yandex Ads as a simple campaign setup process. We first analyse your target market, current media mix, user behaviour, conversion goals and tracking setup. This allows Yandex campaigns to be evaluated within a testable and measurable media plan. One of the first steps in **Yandex advertising** is defining the role of the channel. For some brands, Yandex search ads may create additional traffic opportunities, while for others, display campaigns or remarketing structures may be more relevant. Campaign objectives can include brand awareness, website traffic, lead generation, sales, app promotion or re-engagement. Without a clear objective, campaigns may produce low-volume or inefficient results. We plan media strategy according to channel potential, audience behaviour and your business growth goals. Yandex Direct is one of the core systems associated with the Yandex advertising ecosystem. It can be used to manage search and display campaign structures, audience segments and different campaign setups. However, campaign success is not limited to keyword or targeting selection. Ad copy, landing pages, bidding strategy, negative keywords, location settings and conversion tracking should all be evaluated together. We build campaign structures based on user intent, cost efficiency and conversion potential. Creative and messaging strategy should change according to the campaign objective. Search ads require clear, intent-driven copy, while display campaigns depend more on visual attention, brand message and call-to-action structure. The user’s journey stage, the inventory where the ad appears and the expected action all affect the creative approach. Instead of using one generic message across all campaigns, we create variations for different audiences and objectives. We analyse performance regularly to understand which messages, visuals and targeting structures produce stronger results. Measurement is essential for understanding the real value of Yandex Ads. UTM structures, web analytics integration, conversion events, form submissions, ecommerce actions and campaign costs should be tracked correctly. Since Yandex is often used as a more niche channel, every click, session and conversion should be analysed carefully. We do not rely only on ad platform metrics. We also evaluate website behaviour, conversion contribution and how Yandex traffic works together with other media channels. This helps manage Yandex advertising based on measurable performance contribution, not only additional traffic. Working with a **Yandex Ads agency** gives brands the advantage of positioning the channel correctly within the overall media strategy. We define campaign objectives, plan search and display structures, build targeting options, prepare ad copy, optimize budgets and report results regularly. In reporting, we do not only show impressions, clicks and costs. We explain traffic quality, conversion behaviour and which areas of the budget work more efficiently. With our Yandex Ads service, we help your brand turn alternative digital advertising opportunities into a more controlled, data- driven and measurable media structure. ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).