Title: HDI Turkiye Author: Kriko Published: Aug 1, 2026 Last modified: Aug 12, 2026 --- Case Studies - HDI Turkiye # Turning Trust into **Digital Success** In our project with HDI Sigorta, we brought strategy, data, and performance together. The results we achieved contributed to sustainable growth. SEO Content ![HDI Turkiye](https://kriko.io/wp-content/uploads/2026/08/hdi-sigorta-basari-hikayesi. png) ![HDI Turkiye logo](https://kriko.io/wp-content/uploads/2026/08/hdi-sigorta-basari- logo.png) ## About HDI Sigorta HDI Sigorta A.Ş., a member of the German insurance giant HDI International AG family, provides services throughout Türkiye through more than 4,000 agencies. The group’s headquarters are located in Hannover, Germany. Home to numerous brands, HDI operates in approximately 150 countries worldwide. Having started operating in Türkiye under the name “HDI Sigorta” in 2006 as a subsidiary of HDI International AG, the company strengthened its presence in Türkiye through the acquisition of shares representing 99.4% of Liberty Sigorta A.Ş.’s capital in 2018 and the takeover of all assets and liabilities of Ergo Sigorta in 2019 through dissolution without liquidation. --- ## What Did We Do? * The site migration process was managed with indexing, traffic, and technical risks in mind. * URL structures and redirect configurations were standardized. * 404 pages and broken link structures were optimized. * The robots.txt file, sitemap, and indexing strategy were restructured. * Meta tags, title-description elements, and heading structures were revised. * Structured data and Schema implementations were expanded across the website. * The blog infrastructure and content architecture were optimized. * Improvements were made to visual performance and page speed. * SEO-friendly content and development work were carried out for product pages. * Calculation tools and supporting modules were integrated into the website. * Internal linking and user navigation structures were strengthened. --- ## What Did They Say? > We work with Kriko on our SEO initiatives, which aim to increase our visibility > in search engines and provide our users with a better web experience. Through > the work we carry out together across different areas, from technical SEO optimizations > to content processes, we regularly monitor our performance and continuously improve > it. > The results of our efforts have become evident not only in the consistent growth > of our organic sessions but also in the positive outcomes achieved across our > visibility metrics and target keywords. By maintaining this momentum, we continue > our work with the same approach and determination. **Mert Evirgen, Marketing Communications** --- ## Our Goals * Increasing brand awareness across digital channels * Building brand loyalty in the insurance sector * Increasing visibility for non-branded keywords * Generating the most relevant and comprehensive traffic from potential customers --- ## Results * A 104.8% increase in total non-branded clicks over the last three months compared with the previous year (Google Search Console) * A 112.3% increase in total sessions over the last six months compared with the previous year (Google Analytics) * A 112.11% increase in the total number of keywords over the last 12 months compared with the previous year (Ahrefs) * A total of four all-time records in SEO Visibility over the last two months ( Searchmetrics) --- ## Services * [SEO & AI](https://kriko.io/services/seo-ai) * [Content & Outreach](https://kriko.io/services/content-outreach) ## Industry * [Insurance](https://kriko.io/industries/insurance) **104%** Increase in non-branded traffic **4 times** all-time records broken ## Other Stories To date, we have achieved significant success with the brands we have worked with across a wide range of areas, from increasing visibility and traffic on traditional search engines and AI-powered platforms to performance marketing, data-driven insights, conversion optimisation, and content initiatives. [ ⌊Sixt⌉ ](https://kriko.io/success-stories/sixt-turkiye) ### 󠀁[ Sixt ](https://kriko.io/success-stories/sixt-turkiye)󠁿 Organic channel sessions increased by 100%, while conversions grew by 163.72%. * SEO * Content [ See Details ](https://kriko.io/success-stories/sixt-turkiye) [ ⌊A101⌉ ](https://kriko.io/success-stories/a101-retail-meets-digital-scale) ### 󠀁[ A101 ](https://kriko.io/success-stories/a101-retail-meets-digital-scale)󠁿 A 165.72% increase in total sessions over the last six months compared with the same period in the previous year. * SEO * Content [ See Details ](https://kriko.io/success-stories/a101-retail-meets-digital-scale) [ ⌊Greyder⌉ ](https://kriko.io/success-stories/greyder) ### 󠀁[ Greyder ](https://kriko.io/success-stories/greyder)󠁿 Organic channel sessions increased by 100%, while conversions grew by 163.72%. * SEO * Content * Data & Insight * CRO [ See Details ](https://kriko.io/success-stories/greyder) [ ⌊Petrol Ofisi⌉ ](https://kriko.io/success-stories/turkiyes-petrol-ofisi) ### 󠀁[ Petrol Ofisi ](https://kriko.io/success-stories/turkiyes-petrol-ofisi)󠁿 Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions. * SEO * Content * Migration [ See Details ](https://kriko.io/success-stories/turkiyes-petrol-ofisi) LET'S MAKE IT HAPPEN ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. 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