Title: Petrol Ofisi
Author: Kriko
Published: Jul 9, 2026
Last modified: Aug 13, 2026

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 Case Studies - Petrol Ofisi

# Türkiye's **Petrol Ofisi**

Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions.

SEO

Content

Migration

![Petrol Ofisi](https://kriko.io/wp-content/uploads/2026/06/petrol-ofisi-case-study.
png)

![Petrol Ofisi logo](https://kriko.io/wp-content/uploads/2026/06/po-case-logo.png)

## About Petrol Ofisi

Petrol Ofisi Group’s journey began in 1941, in a two-room office in Istanbul.

In the midst of the Second World War, what started as a small nine-person company
working tirelessly to support the economy by delivering fuel products across the
country has grown into a major energy infrastructure group. Today, it provides employment
for tens of thousands of people, generated TRY 200 billion in revenue as of 2022,
and operates as a regional powerhouse.

Petrol Ofisi Group is the only group capable of supplying all fuel types required
for air, sea, and land transportation across Türkiye and the surrounding region.
It also ranks among Türkiye’s five largest private companies.

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## What did we do?

 * We conducted an in-depth keyword analysis based on users’ search behavior.
 * By developing new project concepts tailored to the fuel and lubricants industry,
   we created additional sources of organic traffic.
 * We focused on keywords and search queries generated through voice search.
 * A new information architecture was designed and implemented.
 * To improve crawl budget efficiency, we developed a comprehensive coverage map,
   identified structures negatively affecting crawl performance, and re-optimized
   the website’s crawling architecture.
 * Technical improvements were implemented to support the website’s multilingual
   structure.
 * The content of the English-language pages was completely revised and recreated
   with a user-centric approach.
 * The internal linking strategy was redesigned from the ground up.
 * Clean code principles were prioritized throughout the project.
 * Performance improvements aimed at enhancing site speed were treated as a key 
   priority.

---

## What did they say?

> We are truly glad that our paths crossed with the highly energetic, motivated,
> improvement-driven, and results-focused Kriko team.
> Kriko über alles!

**Yasemin Doğu, Loyalty Program and Digital Channels Manager**

---

## Goals & Results

 * Organic traffic increased by 373.35% in terms of sessions.
 * The number of users acquired through the organic channel increased by 254.27%.
 * New impressions were generated across more than 76,000 unique keywords, with 
   2,700 of those keywords ranking in positions 1 to 3.
 * All-time record highs were achieved in the SEO Visibility metric across both 
   mobile and desktop.

---

## Services

 * [SEO & AI](https://kriko.io/services/seo-ai)
 * [Content & Outreach](https://kriko.io/services/content-outreach)

## Industry

 * [Energy & Oil](https://kriko.io/industries/energy-oil)
 * [E-commerce](https://kriko.io/industries/e-commerce)

 **254%**

increases in organic traffic

 **373%**

increases in total sessions

## Other Stories

To date, we have achieved significant success with the brands we have worked with
across a wide range of areas, from increasing visibility and traffic on traditional
search engines and AI-powered platforms to performance marketing, data-driven insights,
conversion optimisation, and content initiatives.

 [ ⌊Sixt⌉ ](https://kriko.io/success-stories/sixt-turkiye)

###  󠀁[ Sixt ](https://kriko.io/success-stories/sixt-turkiye)󠁿

Organic channel sessions increased by 100%, while conversions grew by 163.72%.

 *  SEO
 *  Content

 [ See Details  ](https://kriko.io/success-stories/sixt-turkiye)

 [ ⌊HDI Turkiye⌉ ](https://kriko.io/success-stories/hdi-insurance-turkiye)

###  󠀁[ HDI Turkiye ](https://kriko.io/success-stories/hdi-insurance-turkiye)󠁿

A 104.8% increase in total non-branded clicks over the last three months compared
with the previous year.

 *  SEO
 *  Content

 [ See Details  ](https://kriko.io/success-stories/hdi-insurance-turkiye)

 [ ⌊Greyder⌉ ](https://kriko.io/success-stories/greyder)

###  󠀁[ Greyder ](https://kriko.io/success-stories/greyder)󠁿

Organic channel sessions increased by 100%, while conversions grew by 163.72%.

 *  SEO
 *  Content
 *  Data & Insight
 *  CRO

 [ See Details  ](https://kriko.io/success-stories/greyder)

 [ ⌊A101⌉ ](https://kriko.io/success-stories/a101-retail-meets-digital-scale)

###  󠀁[ A101 ](https://kriko.io/success-stories/a101-retail-meets-digital-scale)󠁿

A 165.72% increase in total sessions over the last six months compared with the 
same period in the previous year.

 *  SEO
 *  Content

 [ See Details  ](https://kriko.io/success-stories/a101-retail-meets-digital-scale)

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