Title: UTM Builder Author: Kriko Published: Jul 23, 2026 Last modified: Jul 24, 2026 --- 1. [Home](https://kriko.io/) / 2. [Tools](https://kriko.io/tools) / 3. UTM Builder # UTM Builder Loading UTM Builder… 1 ## Enter your destination URL UTM parameters are tags added to a link so analytics can attribute a visit to a specific campaign, source and medium. Consistent tagging is what makes marketing reports trustworthy. 2 ## Fill in the campaign parameters Set the source, medium and campaign name, plus optional term and content, and the tool assembles a correctly encoded tracking URL for you to copy and share. ## Popular Tools ![DNS Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/ tools/tool-dns-checker.svg) ### DNS Checker Go to Tool ![SERP Preview](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/ tools/tool-serp-preview.svg) ### SERP Preview Go to Tool ![robots.txt Generator](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/ assets/img/tools/tool-robots-txt.svg) ### robots.txt Generator Go to Tool ![Meta Title & Description Length](https://kriko.io/wp-content/plugins/kriko-seo- tools/src/assets/img/tools/tool-meta-length-checker.svg) ### Meta Title & Description Length Go to Tool ![SSL Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/ tools/tool-ssl-checker.svg) ### SSL Checker Go to Tool ![Redirect Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-redirect-checker.svg) ### Redirect Checker Go to Tool ## Other Tools ![Text to Slug](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/ tools/tool-text-to-slug.svg) ### Text to Slug Go to Tool ![RGB to HEX](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/ tools/tool-rgb-hex.svg) ### RGB to HEX Go to Tool ![CSV to JSON Converter](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/ assets/img/tools/tool-csv-json-converter.svg) ### CSV to JSON Converter Go to Tool ![Base64 Encode / Decode](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/ assets/img/tools/tool-base64-encode-decode.svg) ### Base64 Encode / Decode Go to Tool ![GTM Container Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/ assets/img/tools/tool-gtm-checker.svg) ### GTM Container Checker Go to Tool ![Open Graph / Twitter Preview](https://kriko.io/wp-content/plugins/kriko-seo-tools/ src/assets/img/tools/tool-og-preview.svg) ### Open Graph / Twitter Preview Go to Tool ![Keyword Density Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/ assets/img/tools/tool-keyword-density-checker.svg) ### Keyword Density Checker Go to Tool ![Sitemap Validator](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-sitemap-validator.svg) ### Sitemap Validator Go to Tool ![Meta Pixel Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-fb-pixel-checker.svg) ### Meta Pixel Checker Go to Tool ![Cookie Scanner](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-tracking-scanner.svg) ### Cookie Scanner Go to Tool ![Gzip Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/ tools/tool-gzip-checker.svg) ### Gzip Checker Go to Tool ![Line Break Remover](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-line-break-remover.svg) ### Line Break Remover Go to Tool ![Text Diff Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-text-diff-checker.svg) ### Text Diff Checker Go to Tool ![Markdown to HTML](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-markdown-to-html.svg) ### Markdown to HTML Go to Tool ![A/B Test Sample Size](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/ assets/img/tools/tool-ab-test-sample-size.svg) ### A/B Test Sample Size Go to Tool ![CTR Calculator](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-ctr-calculator.svg) ### CTR Calculator Go to Tool ![ROI Calculator](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-roi-calculator.svg) ### ROI Calculator Go to Tool ![ROAS Calculator](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-roas-calculator.svg) ### ROAS Calculator Go to Tool ![Conversion Rate Calculator](https://kriko.io/wp-content/plugins/kriko-seo-tools/ src/assets/img/tools/tool-conversion-rate-calculator.svg) ### Conversion Rate Calculator Go to Tool ![Hash Generator](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-hash-generator.svg) ### Hash Generator Go to Tool ![Analytics APP Debugger](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/ assets/img/tools/tool-firebase-hex-decoder.svg) ### Analytics APP Debugger Go to Tool ![Whois](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/tools/ tool-whois.svg) ### Whois Go to Tool ![Reverse IP Lookup](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-ip-lookup.svg) ### Reverse IP Lookup Go to Tool ![HTTP Status Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-status-checker.svg) ### HTTP Status Checker Go to Tool ![Brotli Checker](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-brotli-checker.svg) ### Brotli Checker Go to Tool ![What is My IP](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-ip.svg) ### What is My IP Go to Tool ⌊JPG to PNG⌉⌊JPG to PNG⌉ ### JPG to PNG Go to Tool ⌊WEBP to PNG⌉⌊WEBP to PNG⌉ ### WEBP to PNG Go to Tool ![Image Resizer](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-resizer.svg) ### Image Resizer Go to Tool ⌊PNG to JPG⌉⌊PNG to JPG⌉ ### PNG to JPG Go to Tool ![Image Compressor](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-compressor.svg) ### Image Compressor Go to Tool ![HTML Formatter](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-html-formatter.svg) ### HTML Formatter Go to Tool ![PNG to ICO](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/ tools/tool-ico.svg) ### PNG to ICO Go to Tool ![Word Counter](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/img/ tools/tool-word-counter.svg) ### Word Counter Go to Tool ![JSON Formatter](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-json-formatter.svg) ### JSON Formatter Go to Tool ![Case Converter](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-case-converter.svg) ### Case Converter Go to Tool ![XML Formatter](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-xml-formatter.svg) ### XML Formatter Go to Tool ![URL Encoder & Decoder](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/ assets/img/tools/tool-url-encoder.svg) ### URL Encoder & Decoder Go to Tool ![Password Generator](https://kriko.io/wp-content/plugins/kriko-seo-tools/src/assets/ img/tools/tool-password.svg) ### Password Generator Go to Tool ## What Is a UTM Builder? A UTM Builder creates trackable campaign URLs by adding UTM parameters to a destination address. These parameters help analytics platforms identify where a visit originated, which marketing channel delivered it and which campaign generated the traffic. Google Analytics can use manually tagged URLs to collect traffic-source information such as campaign source, medium and name. Consistent UTM tagging makes campaign reports easier to compare and reduces fragmented or misleading source data. ## How to Create a UTM Link Enter the destination URL that users should visit. Then complete the required campaign fields: * `utm_source` identifies the platform, publisher or traffic source, such as `newsletter`,` linkedin` or `facebook`. * `utm_medium` describes the marketing channel, such as `email`, `social` or `cpc`. * `utm_campaign` identifies the specific campaign, promotion or initiative. * `utm_term` can record a paid search keyword or another optional targeting detail. * `utm_content` can distinguish different ads, buttons, visuals or links within the same campaign. The tool combines these values with the destination address and creates a correctly encoded tracking URL that is ready to copy and share. All link-building operations take place in the browser. ## Why Consistent UTM Naming Matters UTM values are used as reporting dimensions, so inconsistent spelling and capitalisation can divide one channel into several separate rows. For example, `facebook`, `Facebook` and `FACEBOOK` may be treated as different values. Create a shared naming convention before launching campaigns. Decide how sources, media, campaign names, dates and content variations will be written. Use predictable lowercase values, avoid unnecessary spaces and record the agreed structure in a campaign tracking document. Do not add UTM parameters to internal links within your own website. Doing so can overwrite the visitor’s original acquisition information and make campaign attribution less reliable. ## When Should You Use UTM Parameters? UTM links are particularly useful for email campaigns, organic social media posts, influencer collaborations, partner links, QR codes, digital documents and advertising platforms without a direct analytics integration. Google advertising products can use auto-tagging, so manual UTM parameters should be planned carefully when auto-tagging is already active. Google recommends supplying all relevant parameters when manual tagging is used and maintaining consistent values across campaigns. A UTM Builder reduces manual formatting errors and helps teams create standardised campaign links. Accurate reporting still depends on using clear naming rules and applying them consistently across every channel. ## Track the digital heartbeat with Kriko Subscribe to receive curated insights, news, and ideas shaping the digital landscape. By checking this box, you acknowledge and accept our [privacy policy](https://kriko.io/privacy-policy).