E-commerce Business Models and Types
It is important to understand each business model in order to make the right choice for your business. Every business model has its own…
Uğur Eskici
Uğur is the founder of Kriko, one of Türkiye's leading digital marketing agencies. He spent nine years working on the SEO operations of eBay Türkiye (GittiGidiyor) and n11.com, where he launched and managed numerous major projects.
With more than 20 years of experience in digital marketing and e-commerce, Uğur currently manages a monthly traffic volume exceeding one billion through Kriko. The agency's client portfolio includes industry-leading brands such as BNP Paribas (TEB), Vakko, Sixt, Letgo, Bilyoner, Corendon Airlines, Tatilsepeti, Hopi, Petrol Ofisi, Evidea, Mavi, Estée Lauder, Yargıcı, and A101.
Kriko contributes to the growth of brands through innovative solutions across key areas including performance marketing, SEO, data and insights, and content services. Uğur also serves as a lecturer at Yeditepe University, where he teaches courses on e-commerce, digital marketing, innovation, and entrepreneurship. He regularly speaks at digital marketing conferences, sharing his knowledge and professional experience with industry professionals and audiences.
SEO Tips for Multilingual Websites
For a website to be considered multilingual, its pages must provide content in different languages. Certain HTML tags are used to inform Google that…
Google Ads will Automatically Pause low-activity Keywords
Google will begin automatically pausing ad groups that have not served after a certain period of time to improve the Google Ads experience. This…
How to track UTM codes in Google Analytics 4?
There are many ways to determine whether your demanding and equally costly advertising campaigns are successful. One of these methods is the use of…
The Apple of the Eye of Digital: Programmatic Advertising
Programmatic advertising, which dominates a very large share of digital advertising in Türkiye and around the world, refers to an advertising model that allows…
What is a Permalink and What is its Purpose?
Permalinks are links that allow specific content on a website to be accessed continuously through a unique and permanent URL. While these links make…
What Is Click-Through Rate? How Is It Calculated?
Now let us take a closer look at what CTR means. CTR stands for Click-Through Rate. But what does it do? CTR is a…
The App Store has released its 2022 Transparency Report!
The App Store Transparency Report provides data on how the App Store operates across all 175 countries and regions where it is available. The…
What is App Store Optimization (ASO) and How is it Done?
ASO, or App Store Optimization, has become increasingly popular with the growth in smartphone usage. Consumers now access many communication, marketplace and social media…
App Store – Custom Product Pages and Product Page Optimization
At its WWDC21 conference held on June 7, Apple discussed the changes that would arrive with iOS 15, the next version of the iPhone…
