Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions.
Grow Your Brand with Yandex Ads and Search Advertising
We manage Yandex Ads campaigns with search, display, audience targeting, media planning and performance data, helping your brand generate more measurable results across alternative digital channels.
Trusted by brands that want to grow fast and consistently.
What brands achieve with Kriko
To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives.
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A 165.72% increase in total sessions over the last six months compared with the same period in the previous year.
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Organic channel sessions increased by 100%, while conversions grew by 163.72%.
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Organic channel sessions increased by 100%, while conversions grew by 163.72%.
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A 104.8% increase in total non-branded clicks over the last three months compared with the previous year.
How do we work?
Proven, repeatable processes that turn Yandex Ads strategies and AI-driven optimisations into measurable growth.
Don’t take our word for it, see what our clients say
Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success.
GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.
As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision.
Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.
Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines.
The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.
We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey.
Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.
From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view.
Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.
Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results.
SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.
Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici.
How we make it happen
Growth frameworks built on strategy, amplified by media, and accelerated through creative.
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Performance Marketing
We aim to maximize efficiency from digital ads channels, focusing on visibility and sales.
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SEO & AI
We run performance channels with a single focus: scalable and profitable growth across search and AI-powered discovery.
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Data, Analysis, Insight
We support your decision making processes by turning data into insights.
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Conversion Rate Optimization
We maximize UI & conversion efficiency through data driven optimization and proven CRO expertise.
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Cookie & Consent Management
We protect you and ensure accurate data collection through cookie management and implementations.
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Content & Outreach
We help you reach your audience, build brand awareness, and drive engagement.
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Frequently Asked Questions
Industries
We partner with brands across diverse industries, delivering tailored strategies that address sector-specific challenges and unlock sustainable growth.
Yandex Ads
Yandex Ads offers an attractive way for brands to drive traffic from alternative search engines – with Yandex at the forefront – boost visibility in specific markets, and support remarketing efforts. At Kriko, our approach to Yandex advertising goes beyond reporting impressions and clicks; we identify the specific users this channel acquires and explain how they contribute to your business.
What Are Yandex Ads and How Do They Work?
Yandex Ads help brands reach diverse user segments through search and display advertising placements. The first step in planning Yandex Ads is determining the channel's role within your existing media strategy. Some brands prioritize capturing search demand, while others find display advertising and re-engagement initiatives more effective. To this end, we analyze your target market, user behavior, current channel mix, and conversion expectations.
What Is Yandex Direct?
Yandex Direct is a core framework used for campaign planning. When setting up Yandex ads, we define keywords and target audiences while managing ad copy, landing pages, bids, negative keywords, and location settings. By evaluating the channel's potential through testable objectives, we track which areas yield the most efficient use of your budget.
The Advantages of Yandex Ads for Your Brand
Below are some of the benefits Kriko's Yandex advertising services can offer your brand.
- The potential to reach customers who use the Yandex search engine
- The opportunity to gain visibility through advertising channels outside of Google Ads
- The chance to increase brand awareness and reach your target audience, particularly in markets where Yandex is widely used
- The ability to connect with users interested in your products and services through precise keyword targeting
- The option to utilize various ad formats, including text, image, and video
- The opportunity to analyze user behavior through Yandex Metrica integration
- The ability to optimize your advertising budget using automated bidding strategies
- The chance to diversify your search engine advertising strategy to reach different audience segments
Our Yandex Advertising Services
We develop campaign strategies tailored to your goals – whether you want to increase awareness, drive traffic, generate leads, boost sales, promote an app, or foster re-engagement. We differentiate between search and display ads based on user intent and the desired action.
We define Yandex's role for your brand based on your target market and existing media mix. Specifically, we evaluate target audience behavior, the competitive landscape, and customer acquisition opportunities in markets where Yandex is widely used. Leveraging data from your current advertising channels, we identify distinct user segments that can be reached via Yandex. We also shape our campaign strategy by analyzing the target market's language, user habits, and competitive landscape. This positions Yandex advertising not merely as another channel, but as a growth engine for your brand in the target market.
For search campaigns, we align keywords, negative keywords, ad copy, bids, and landing pages. When grouping keywords, we categorize them by user intent – whether users are seeking information, researching, comparing options, or ready to purchase. We also analyze and implement negative keywords to prevent your ads from appearing in irrelevant search queries. We continuously refine our keyword strategy by monitoring click-through rates, search terms, and conversion performance.
For display advertising, we tailor visual storytelling, brand messaging, and calls to action to suit your target audience. Based on your campaign objectives, we evaluate static visuals, banner formats, and video ads. We also highlight the benefits of your products and services, focusing on solutions that address your users' specific needs. By consistently updating creative assets based on performance data, we strengthen the connection between your brand and its target audience. We create alternative messaging for different user segments and decision-making stages, then test their performance.
We oversee UTM structures, analytics integration, conversion events, and the tracking of form submissions and e-commerce actions.
Beyond dashboard data, we analyze session quality, website behavior, and the contribution to conversions. We make budget and optimization decisions based on costs, traffic quality, and how it interacts with other media channels.
