Convert more of the traffic you already have

Thousands of visits do not necessarily add value to your business. If users browse products, visit service pages, or open a form but leave without taking the desired action, there are issues to address in the user experience, not just the traffic itself. CRO identifies these issues by analyzing visitor behavior and guiding users more effectively toward the target action.

The goal is not to force everyone to purchase. Instead, help users identify their needs faster, access the information they need to decide, and overcome unnecessary obstacles along the way. Our conversion efforts therefore involve a holistic evaluation of design, content, technical infrastructure, user behavior, and business objectives.

What Is Conversion Rate (CR)?

Conversion rate refers to the percentage of website visitors who complete a specific target action. This action could be purchasing a product, submitting a quote request, requesting a demo, clicking a phone number, or signing up for a membership.

For example, if 300 people purchase on an e-commerce site visited by 10,000 users, the conversion rate for that goal is 3%. However, evaluating this rate in isolation is insufficient. Variables such as traffic source, device type, product category, user profile, and the purchasing process can directly influence the outcome. Knowing the baseline metric is only a starting point. The real value lies in understanding why the rate stands at its current level and improving it through the right interventions.

What Is Conversion Rate Optimization & Why Is It Important?

Increasing your advertising budget isn't the only way to drive more visitors to your site. Using existing traffic more efficiently can also boost the overall effectiveness of your marketing investments. Conversion Rate Optimization (CRO) identifies friction points that hinder users from achieving goals, such as making a purchase or submitting an application, by analyzing their journey across the site.

Issues such as a purchase button that lacks visibility on a product page, a checkout process that takes too long, or a service page missing the information users need to decide can all create obstacles. Not every problem can be solved the same way; first analyze behavioral data, then form hypotheses based on the findings. At Kriko, this approach lets us focus not just on improving metrics, but on changes that genuinely enhance the user experience.

How Do We Create a CRO Strategy?

A solid CRO strategy begins with defining your brand's objectives. Do you want to boost sales, generate more qualified leads, or encourage repeat purchases from existing customers? Your answers directly determine which areas need analysis.

Next, we examine analytics data, user behavior, traffic sources, page performance, and current conversion steps. When necessary, we also utilize user feedback, session recordings, heatmaps, and form analytics. We prioritize our findings to determine which changes are expected to solve specific problems.

What CRO Services Do We Offer?

Data-Driven CRO Analysis

We do not limit our CRO services to a standardized checklist; instead, we tailor the scope to specific needs. In the initial phase, we focus not on where users come from, but on what they do after arriving. We analyze high-traffic pages, user drop-off points, device-specific issues, and which traffic sources yield the highest-quality visitors.

During analysis, rather than focusing solely on high or low metrics, we seek to understand the underlying behaviors driving these results. A page's underperformance could stem from content, design, technical issues, or misaligned user expectations. Changes made without clearly identifying the root cause may fail to deliver the desired outcome.

Landing Page (LP) Optimization

Directing users from an advertisement to the right page is crucial, but ensuring the page's message aligns with the ad is equally important. Upon arrival, users should quickly grasp the offer, find answers to key questions about why they should choose the service, and clearly identify the next step. To this end, we evaluate headlines, content hierarchy, visual elements, trust signals, forms, buttons, and the overall page structure as a cohesive whole. We may also restructure landing pages for different user segments when needed.

A/B Testing & Experience Design

By running A/B tests on relevant pages, we can compare alternatives based on actual user behavior. The element being tested could be a headline, button text, form length, product image, or the overall page layout. The key is to clearly define the hypothesis the test examines, rather than changing multiple elements at once. Evaluate results once you have enough data, then use the findings to plan subsequent experiments.

B2B Conversion Optimization

On B2B websites, it is often not possible to drive the user directly to a purchase. Intermediate goals, such as demo requests, quote forms, meeting requests, or contact inquiries, can serve as the starting point of the sales process.

Therefore, we evaluate the entire experience – from form field structure to content hierarchy – based on the decision-maker's needs. Users must find the information they need before contacting your company, and the application process should not be prolonged by unnecessary steps.

E-Commerce Conversion Optimization

In e-commerce, numerous small details can influence purchasing decisions. These include product information, pricing and promotional messaging, shipping terms, stock status, variant selection, the shopping cart experience, and the checkout process. In our e-commerce conversion optimization efforts, we identify where users struggle during the purchasing process and simplify those steps. We analyze drop-offs between adding items to the cart and completing the purchase, while also separately evaluating the mobile experience and the performance of different product categories.

When website optimization is treated as a one-off project, the gains achieved may eventually become insufficient. User expectations, traffic sources, products, and competitor experiences are constantly evolving, so CRO must keep pace.

Therefore, we monitor the results of changes made within the scope of CRO services and identify new areas for testing as fresh data emerges. We roll out practices that deliver results widely, while hypotheses that do not produce the expected impact become data for future initiatives. This helps your site evolve into a structure that continuously learns and improves, rather than undergoing a single, static redesign. CRO is therefore not a final step, but a lasting growth process.