Put your brand at the center of real-time conversations with X Ads

X ads – formerly known as Twitter ads – enable your brand to connect with relevant users within this conversational environment. We approach advertising on X by considering the platform's current dynamics, evaluating each campaign based on its specific role within the customer journey.

What Are X (Twitter) Ads and How Do They Work?

During the X advertising process, we determine which objectives – such as reach, video views, website traffic, engagement, follower growth, app promotion, or conversions – will best contribute to your business. We craft messages that are concise, clear, and aligned with the current context, while testing visuals, videos, text, and link structures to suit the specific goals of each campaign.

When planning a campaign on this platform, it is essential to consider not only the target audience but also current events, the context of the ongoing conversation, and the timing of your message. For instance, industry developments may be a priority for technology and finance brands; engagement is often key for media and entertainment brands; and reaching decision-makers is typically the focus for B2B businesses. Furthermore, the platform's real-time communication structure is highly effective for product launches, events, and announcements.

The Benefits of X Ads for Your Brand

Through X advertising campaigns managed by Kriko, your brand can achieve the results it seeks. The list below outlines the specific advantages that X ads offer to businesses. 

• Increasing the brand's digital visibility
• Supporting brand awareness
• Promoting the brand's products or services to a wide audience
• Aiming to increase mobile app downloads and in-app engagement
• Boosting user interactions
• Reaching potential customers through specific keywords and topics
• Enabling remarketing opportunities
• Managing advertising budgets based on campaign objectives and performance data
• Measuring user behavior via the X Pixel and appropriate conversion tracking solutions
• Analyzing campaign performance using conversion data
• Utilizing various digital advertising channels in a complementary manner within marketing efforts

Our X Advertising Services

• We manage X Ads campaigns based on their specific role within your brand's overall digital media plan. We analyze how the platform can best serve your needs – whether as a primary performance driver, a source of supplementary visibility, or a channel for periodic, time-sensitive communication.
• We define your brand's communication role on the platform, identify the target audience, and establish clear campaign objectives aligned with your brand's priorities. During this phase, we segment users based on demographics and interests. Our goal is to engage both your existing audience and new potential customers who are likely to show interest in your brand. In short, we tailor your advertising messaging and budget allocation based on user behavior.
• We incorporate industry trends, the context of your messaging, and optimal timing into your campaign plan. We carefully evaluate topics relevant to your sector, trending subjects, and timely communication opportunities.
• We develop various messaging options, incorporating value propositions, attention-grabbing hooks, your brand's unique tone of voice, and clear calls to action. In our work, we test various elements – such as the opening lines, alternative headlines, the use of visuals and videos, and calls to action. This allows us to develop ad creatives that go beyond mere visibility, actively encouraging the specific user behaviors we aim to drive.
• We monitor target audiences, ad placements, engagement rates, follower growth, and video view counts. By leveraging user interests, keywords, past interactions, and other targeting options, we ensure that our ads reach the right audience. At this stage, we analyze all metrics in alignment with the campaign's objectives; for instance, while we examine watch time and completion rates for video ads, we focus on actions like likes, replies, and shares for engagement-driven campaigns. In short, we shape our strategies based on the insights gained from these comprehensive analyses.
• For traffic campaigns, we evaluate click quality and on-site behavior; for conversion campaigns, we assess actions such as form submissions, sign-ups, purchases, or in-app activities. Our goal is to ensure that Twitter ads are viewed not merely as a channel for driving traffic, but as a medium that actively supports your brand's customer acquisition efforts.
• We conduct a comprehensive review of your UTM structure, analytics integration, conversion events, and ad platform data. In short, we aim to enhance the reliability of the data used for campaign optimization, while strictly adhering to user consent protocols and data privacy requirements.
• We adjust budgets based on campaign objectives and performance outcomes, and our reports detail metrics regarding visibility, engagement, and overall business impact.