How to Use Apple Ads: A Basic Guide
App discovery in Türkiye is moving inside the store. According to StatCounter’s September 2026 data, 19.23% of mobile and tablet devices in Türkiye run…
Latest articles
Explore our comprehensive collection of blogs covering a variety of topics in digital marketing and beyond.
The Rise of Marketplaces in Europe and Türkiye: A Transformation Worth €247.5 Billion
The world of e-commerce has been undergoing an unprecedented transformation in recent years. At the center of this transformation are now not only brands…
What is Sellers.json and what is its purpose?
It is estimated that 18% of programmatic impressions in the United States are fraudulent and that ad fraud was at risk of reaching $88…
We spoke with Craftgate Marketing Manager Taylan Kaymakcı about the world of Payment Orchestration.
Who is Taylan Kaymakcı? Could you tell us a little about yourself? Apart from my university years in Eskişehir, I can say that I…
What is Natural Language Processing (NLP)?
Natural language processing, or NLP, is a branch of artificial intelligence that aims to improve computers’ ability to understand, interpret, and generate human language.…
We spoke with Ali Sarıkaya, Greyder’s E-Commerce & Digital Marketing Manager, About the Footwear Industry
Who is Ali Sarıkaya? Ali Sarıkaya entered the world of web-based software development by beginning an associate degree in computer programming. For more than…
Strengthen your SEO strategies with Featured Snippets
Featured snippets stand out in Google search results as special information boxes that provide users with quick and clear answers to their questions. In…
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A New Line of Defense Against AI Slop: A LoRA-Powered Multimodal Defense System
Programmatic and/or templated content is being mass-produced to bypass platform quality filters, direct users to off-platform scams, or promote harmful services. Today, we will…
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Google PMax Ad Model is Getting Keyword Negativity Feature
Performance Max is an innovative campaign model that represents a holistic approach to advertising. Covering all Google channels, including YouTube, Gmail, Search, Display, and…
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Pagination or Infinite Scroll?
The two most common navigation methods used for content or product listings on websites are pagination and infinite scroll. But which one is more…
Strategy, Creatives, and Optimization Tactics in TikTok Ads
At the end of the day, the platform still has a large and distinctive audience of its own. This means it is possible to…
Internationalized Domain Names (IDNs) and Security Risks
Unicode characters have also introduced a significant security risk known as homograph attacks, or homoglyph attacks. These attacks aim to create fake websites by…
Dentalpiyasa Founder M. Kemal Bilgiç: We will lead the digital transformation in the dental sector!
Who is Mustafa Kemal Bilgiç? I have always enjoyed solving problems and developing systematic solutions for them. For many years, I pursued this passion…
Kriko TV
To date, we have achieved numerous successes with the brands we work with across many areas.
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Magnifying Glass: The Future of SEO with Uğur Eskici
Today, we're diving into the future of SEO; discussing the impact of the latest leaked 14,000 Google SEO parameters, the effect of paid advertising on organic traffic, and the role of AI in content creation.
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Content Panel – Serbay Arda Ayzit, İlyas Teker, Uğur Eskici
Serbay Arda Ayzit, İlyas Teker, and Uğur Eskici answered audience questions in the Content Panel, moderated by Yiğit Konur.
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SEO Project Management: Effectively Managing SEO Projects of All Sizes
SEO Project Management: We discussed effectively managing SEO projects of all sizes.
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What We Need to Know About Digital, E-commerce, and Content with Uğur Eskici
We discussed the state of digital in Türkiye, marketing channels, and digital trends.
Google PMax Ad Model is Getting Keyword Negativity Feature
Performance Max is an innovative campaign model that represents a holistic approach to advertising. Covering all Google channels, including YouTube, Gmail, Search, Display, and…
Alternatives to Google Tag Manager
Google Tag Manager, or GTM, has become an essential tool for digital marketers, developers, and website owners who want to manage and deploy their…
E-commerce Business Models and Types
It is important to understand each business model in order to make the right choice for your business. Every business model has its own…
