Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions.
Increase your app's store download and visibility with ASO
We manage your ASO strategy with keyword research, app store copy, creative optimization and performance data to help your app become more visible, clearer and more likely to drive downloads on the App Store and Google Play.
Trusted by brands that want to grow fast and consistently.
What brands achieve with Kriko
To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives.
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A 165.72% increase in total sessions over the last six months compared with the same period in the previous year.
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Organic channel sessions increased by 100%, while conversions grew by 163.72%.
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Organic channel sessions increased by 100%, while conversions grew by 163.72%.
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A 104.8% increase in total non-branded clicks over the last three months compared with the previous year.
How do we work?
Proven, repeatable processes that turn experience into growth through APP optimisation.
Don’t take our word for it, see what our clients say
Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success.
GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.
As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision.
Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.
Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines.
The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.
We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey.
Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.
From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view.
Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.
Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results.
SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.
Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici.
How we make it happen
Growth frameworks built on strategy, amplified by media, and accelerated through creative.
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Performance Marketing
We aim to maximize efficiency from digital ads channels, focusing on visibility and sales.
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SEO & AI
We run performance channels with a single focus: scalable and profitable growth across search and AI-powered discovery.
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Data, Analysis, Insight
We support your decision making processes by turning data into insights.
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Conversion Rate Optimization
We maximize UI & conversion efficiency through data driven optimization and proven CRO expertise.
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Cookie & Consent Management
We protect you and ensure accurate data collection through cookie management and implementations.
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Content & Outreach
We help you reach your audience, build brand awareness, and drive engagement.
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App Store – Custom Product Pages and Product Page Optimization
At its WWDC21 conference held on June 7, Apple discussed the changes that would arrive with iOS 15, the next version of the iPhone…
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The App Store has released its 2022 Transparency Report!
The App Store Transparency Report provides data on how the App Store operates across all 175 countries and regions where it is available. The…
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What is App Store Optimization (ASO) and How is it Done?
ASO, or App Store Optimization, has become increasingly popular with the growth in smartphone usage. Consumers now access many communication, marketplace and social media…
Frequently Asked Questions
Industries
We partner with brands across diverse industries, delivering tailored strategies that address sector-specific challenges and unlock sustainable growth.
App Store Optimization (ASO)
ASO (App Store Optimization) encompasses the technical and content-related efforts that help Android and iOS mobile applications get discovered, rank higher, and drive more downloads in app stores like the Google Play Store and the Apple App Store. While it shares similarities with SEO, ASO differs from standard SEO services in specific ways.
ASO initiatives aim to boost app store visibility, increase organic download rates, and improve conversion rates, and brands frequently use these services. At Kriko, we take a holistic optimization approach, from ASO keyword research and competitor analysis to store content and creative recommendations, plus rating analysis and performance tracking. If you want to increase your brand's visibility in mobile app stores and boost download rates, you can explore our page to learn more about our service.
What is App Store Optimization (ASO)?
App Store Optimization is a set of technical and content-driven efforts aimed at improving the visibility, performance, and download rates of mobile applications in app stores such as the Google Play Store, App Store, or App Gallery. ASO services rely on accurate keyword analysis, visual design, category selection, review and rating management, and ongoing app performance maintenance and updates. These efforts can also influence paid acquisition performance and drive organic growth. Users directed to the app from mobile advertising channels decide whether to download it when they reach the store page. If a brand's app store page is weak, conversion rates suffer, user acquisition costs rise, and campaign efficiency may decline. For this reason, ASO must be viewed as an integral part of media campaigns. At Kriko, we approach the process by evaluating the app store experience alongside advertising strategy, target audience, and measurement data.
What to Consider When Conduction ASO Efforts
Paying attention to specific factors during App Store Optimization (ASO) helps ensure activities deliver more accurate, faster results. During keyword analysis, it is often better to target lower-competition variations directly relevant to the app than to focus solely on high-search-volume options. The app name and subtitle fields, among the most critical for visibility, should include the right keywords, as these fields carry significant weight in algorithms. Another crucial point is to avoid keyword repetition; Android and iOS app stores may view "keyword stuffing" negatively or even penalize it. In addition, app store screenshots are extremely valuable, as users tend to focus on visuals before reading the text. Therefore, highlighting the most compelling visuals and the app's key benefits, especially in the first two screenshots, is highly advantageous. From a visual design perspective, using short videos that demonstrate the in-app experience can also be effective. A short video – particularly one with an impactful opening five seconds – is crucial for summarizing what the mobile app represents to the user. Finally, you can optimize your app store listing by crafting long-form description sections that detail the app and its services, and placing them in the right location.
Our ASO Services
You can view the mobile app marketing services we offer and their scope under the sections below.
ASO Audit & Current State Analysis
- Reviewing current store performance
- Analyzing app visibility
- Evaluating current keyword rankings
- Examining store page conversion performance
- Identifying optimization and growth opportunities
ASO Keyword Research
- Conducting keyword research specific to the app category
- Evaluating search volume and competition levels
- Analyzing user search intent
- Identifying long-tail keyword opportunities
- Prioritizing keywords based on relevance and conversion potential
Competitor & Category Analysis
- Identifying direct and indirect app competitors
- Analyzing competitors' keyword visibility
- Examining competitors' store content
- Evaluating competitors' creatives and messaging strategies
- Identifying visibility opportunities within the category
Store Content Preparation & Optimization
- Drafting app names and titles
- Drafting App Store subtitles
- Structuring the App Store keyword field
- Drafting Google Play short descriptions
- Drafting Google Play long descriptions
- Optimizing store content based on the ASO keyword strategy
- Formatting content according to platform character limits and requirements
Creative Recommendations
- Evaluating the app icon
- Analyzing screenshots
- Evaluating preview videos
- Establishing a messaging and benefit hierarchy
- Developing testing recommendations for different creative approaches
ASO Localization
- Conducting keyword research tailored to target markets
- Adapting store content to local search behaviors
- Optimizing metadata fields based on country and language
- Localizing creative messaging for the target market
- Analyzing competitor and category visibility by country
Rating, Review & User Feedback Analysis
- Regularly monitoring app ratings
- Analyzing user reviews
- Identifying recurring user expectations and issues
- Examining competitor app reviews and ratings
- Deriving optimization insights from user feedback
ASO Performance Tracking & Reporting
- Tracking keyword rankings
- Monitoring store visibility
- Evaluating product page views
- Analyzing download and conversion rates
- Tracking changes among competitors
- Determining optimization actions based on performance data
- Preparing periodic ASO reports
