About Sixt
Founded in Germany in 1912, Sixt made history as the country’s first car rental company. Since its establishment, the brand has grown rapidly and today operates across more than 110 countries through an extensive global network. As one of the leading companies in the car rental industry, Sixt offers a wide range of mobility solutions, including long-term and monthly car rental services, supported by a modern and easily accessible vehicle fleet.
Sixt entered the Turkish market in 1992 and has since continued to provide innovative, high-quality services for both corporate and individual customers. Since 2004, the company has maintained a strong commitment to customer satisfaction through its dedicated support network, ensuring prompt responses to any questions or issues that may arise.
What did we do?
Our SEO initiatives for Sixt Türkiye delivered a 100% increase in organic sessions and a 163.72% increase in conversions. At the same time, the brand achieved all-time record highs in its SEO Visibility score.
Unlike many success stories that focus solely on traffic growth, our approach centered on the measurable value SEO could generate for the brand at the conversion level. Every initiative throughout the project was therefore planned and executed with this objective in mind.
- We conducted an in-depth keyword analysis to identify sector-specific search patterns, query segments, and demand opportunities.
- A new information architecture was designed and implemented.
- Through new project concepts, we created additional sources of organic traffic.
- We identified technical structures that were negatively affecting crawl budget efficiency and redesigned the website’s crawling and indexing logic to support more effective search engine access.
- We expanded the website’s organic search footprint by launching new page types focused on long-term car rental, general car rental, city-specific services, and monthly car rental.
- The existing content strategy was completely reassessed. New and revised content was developed with a strong focus on semantic relevance and delivering meaningful value to users.
- Dedicated development tasks were created to address page speed issues. We worked closely with both backend and frontend teams to implement the required performance optimizations.
- The internal linking architecture was redesigned from the ground up.
- Technical and structural improvements were also implemented to support the website’s multilingual framework.
What did they say?
With its innovative and solution-oriented approach, Kriko has become a partner that fully meets our expectations. The team developed a strong understanding of our brand and the dynamics of our industry, increased our organic traffic, improved our visibility scores, and strengthened our rankings for highly competitive keywords.
We believe we have built an excellent partnership, supported by Kriko’s comprehensive reporting systems and strategic insights.
Esin Manoah, Marketing Manager
Goals & Results
- Organic traffic increased by 100.72% in terms of sessions.
- Revenue generated through the organic channel increased by 163.72%.
- Transactions attributed to the organic channel increased by 60%.
- New impressions were generated across more than 43,000 unique keywords, with 933 of those keywords ranking in positions 1 to 3.
- All-time record highs were achieved in the SEO Visibility metric across both mobile and desktop.
