Turn search intent into measurable growth with Google Ads

We manage your Google Ads campaigns across Search, Display, YouTube, Shopping and Performance Max with a data-driven strategy, turning your media budget into more qualified traffic, leads and sales.

Trusted by brands that want to grow fast and consistently.

Coca-Cola
Bilyoner
A101
Estee Lauder
Vodafone
Tatil Sepeti
BTCTürk | Hisse
ETSTUR
Yargıcı
Hepiyi Sigorta
Mavi
Medicalpark
Evidea
Jumbo
Toshiba
Vakko
Corendon Airlines
Petrol Ofisi
Suryapı
HDI Sigorta
Denizbank
Teknosa
Borusan Next

What brands achieve with Kriko

To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives.

  • Petrol Ofisi case study
    254% increases in organic traffic
    373% increases in total sessions

    Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions.

  • A101 case study
    80% increase in total sessions
    61% increase in non-branded organic traffic

    A 165.72% increase in total sessions over the last six months compared with the same period in the previous year.

  • Greyder case study
    2x The CR across the entire purchase flow has increased.
    72% The CR from the checkout step to the purchase.

    Organic channel sessions increased by 100%, while conversions grew by 163.72%.

  • Sixt case study
    163% increased in organic revenue
    100% increased in organic traffic

    Organic channel sessions increased by 100%, while conversions grew by 163.72%.

  • HDI Turkiye case study
    104% Increase in non-branded traffic
    4 times all-time records broken

    A 104.8% increase in total non-branded clicks over the last three months compared with the previous year.

How do we work?

A proven, repeatable process that turns strategy into measurable growth.

Goals & Current Performance Analysis

We assess growth objectives, campaign performance, budget allocation, conversion quality, and channel contribution to define success metrics and identify the most valuable areas for improvement.

Competitive & Market Insight

We analyse competitors’ advertising visibility, messages, offers, channel choices, and market dynamics to identify audiences, positioning opportunities, and communication territories with stronger commercial growth potential.

Specialist Team Assembly

We bring together media planning, campaign management, creative, analytics, and measurement specialists, creating a coordinated team with clear responsibilities aligned to your commercial growth objectives.

Communication & Campaign Management

We manage campaign calendars, budget changes, testing, and optimisation through consistent communication and clear reporting, keeping stakeholders aligned on performance, risks, priorities, and required actions.

Measurement & Continuous Optimisation

We monitor spend, reach, traffic, conversions, revenue, and acquisition costs, then continuously optimise campaigns using live performance signals, experiment results, and emerging opportunities for growth.

Measurement & Continuous Optimisation

We monitor spend, reach, traffic, conversions, revenue, and acquisition costs, then continuously optimise campaigns using live performance signals, experiment results, and emerging opportunities for growth.

Don’t take our word for it, see what our clients say

4.8
(according to our customer surveys, based on 139 brands)

Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success.

GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.

GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.

As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision.

Feyza Dereli Fedar GittiGidiyor / eBay Türkiye - CMO
Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.

Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.

Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines.

Melih Pazarlıoğlu Corendon Airlines - Ecommerce Manager
The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.

The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.

We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey.

Volkan Arslan Alarko-Carrier - Marketing Director
Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.

Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.

From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view.

Metin Okur Sefamerve - CEO
Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.

Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.

Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results.

Ömer Deveci Şikayetvar - CEO
SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.

SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.

Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici.

Yakup Bayrak Sherpa - Founder & CEO

Frequently Asked Questions

Google Ads Agency

Users conduct many searches on Google when researching products, comparing service providers, or deciding what to buy. Google Ads lets your brand appear in these searches, ensuring visibility across multiple digital touchpoints. Reaching users who explicitly express their needs makes this channel highly valuable for driving sales and acquiring new customers. As a Google Ads agency, our goal is to highlight the value your campaigns deliver to your business and to manage your budget in alignment with that value.

What Are Google Ads and How Do They Work?

A successful Google Ads initiative starts with identifying the user behaviors most valuable to your business. Once you clearly define objectives, such as sales, quote requests, phone calls, or form submissions, we analyze industry competition, search demand, and your website's conversion flow. Based on this assessment, we integrate keywords, ad messaging, bidding strategies, and landing pages.

As a result, your ads are displayed across Google search results, YouTube, various websites, and applications. Because Google Ads uses an auction-based system, it ranks ads not only by bid amount but also by ad quality and user experience. So, when structuring your campaign, clearly define your objectives, whether they involve sales, form submissions, phone calls, app downloads, time spent on a page, or website visits, from the start.

You can reach the right audience by choosing from various campaign types, such as Search, Display, Shopping, Video, Performance Max, and Demand Gen. Furthermore, the process incorporates a range of technical elements: conducting precise keyword research; utilizing broad, phrase, and exact match types; implementing negative keywords; defining the demographic characteristics of your target audience; ensuring that ad headlines and descriptions align with search intent; and much more. In short, by managing your Google Ads campaigns effectively, you can reach your target audience across Google search results and other placements, boost brand awareness, and increase conversion rates by using your advertising budget more efficiently.

What Are the Key Considerations in Google Ads?

When advertising on Google, you must accurately interpret search intent. Applying the same campaign approach to a user seeking information as to a user ready to buy can reduce budget efficiency. For this reason, we structure Search campaigns based on user intent. We also evaluate options such as YouTube, Display, Demand Gen, Shopping, and Performance Max based on their role in the customer journey.

Our Google Ads Services

Our Google advertising management service encompasses strategy, campaign setup, measurement, and optimization. When evaluating your advertising investment, we look beyond click counts and focus on lead quality, their contribution to sales, and the resulting revenue.

We develop campaign strategies tailored to your business objectives, sales cycle, competitive landscape, and budget. After defining your goals, we analyze your current standing to create a strategic roadmap. By clearly understanding your growth targets, budget structure, conversion quality, and channel distribution, we define your success criteria and investment priorities.

We plan your keyword pool, match types, and negative keywords, and we regularly review search terms. This keeps our efforts aligned with your target audience's intent, helps us gauge competition, and minimizes ads shown for irrelevant searches.

For e-commerce projects, we manage product data feeds, Shopping ads, and remarketing; for B2B projects, we focus on campaigns that generate qualified leads and optimize landing pages.

We test ad copy and implement improvements based on quality scores, device, location, bidding strategies, and landing page performance. We also continuously monitor spend, reach, traffic, conversions, and acquisition costs, and optimize your campaigns in real time using actionable insights.

Our measurement framework includes GA4, Google Tag Manager, Google Ads conversion tags, enhanced conversions, phone call tracking, form and e-commerce event tracking, and CRM data integration. We make budget decisions based on cost per conversion, return on ad spend (ROAS), conversion rate, and lead quality.

In our reports, we explain why results have shifted, which campaigns are driving growth, and what improvements are needed next. By analyzing your competitors' ad visibility, messaging, and channel preferences, we strategically identify opportunities and communication areas for your brand.

Track the digital heartbeat with Kriko

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