How to Use Apple Ads: A Basic Guide
App discovery in Türkiye is moving inside the store. According to StatCounter’s September 2026 data, 19.23% of mobile and tablet devices in Türkiye run…
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Google PMax Ad Model is Getting Keyword Negativity Feature
Performance Max is an innovative campaign model that represents a holistic approach to advertising. Covering all Google channels, including YouTube, Gmail, Search, Display, and…
Google Ads will Automatically Pause low-activity Keywords
Google will begin automatically pausing ad groups that have not served after a certain period of time to improve the Google Ads experience. This…
The Apple of the Eye of Digital: Programmatic Advertising
Programmatic advertising, which dominates a very large share of digital advertising in Türkiye and around the world, refers to an advertising model that allows…
