Grow Your Brand with YouTube Ads and the Power of Video

We manage your YouTube advertising campaigns with audience targeting, video creative strategy, media planning and performance data, helping your brand become more visible, memorable and measurable.

Trusted by brands that want to grow fast and consistently.

Coca-Cola
Bilyoner
A101
Estee Lauder
Vodafone
Tatil Sepeti
BTCTürk | Hisse
ETSTUR
Yargıcı
Hepiyi Sigorta
Mavi
Medicalpark
Evidea
Jumbo
Toshiba
Vakko
Corendon Airlines
Petrol Ofisi
Suryapı
HDI Sigorta
Denizbank
Teknosa
Borusan Next

What brands achieve with Kriko

To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives.

  • Petrol Ofisi case study
    254% increases in organic traffic
    373% increases in total sessions

    Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions.

  • A101 case study
    80% increase in total sessions
    61% increase in non-branded organic traffic

    A 165.72% increase in total sessions over the last six months compared with the same period in the previous year.

  • Greyder case study
    2x The CR across the entire purchase flow has increased.
    72% The CR from the checkout step to the purchase.

    Organic channel sessions increased by 100%, while conversions grew by 163.72%.

  • Sixt case study
    163% increased in organic revenue
    100% increased in organic traffic

    Organic channel sessions increased by 100%, while conversions grew by 163.72%.

  • HDI Turkiye case study
    104% Increase in non-branded traffic
    4 times all-time records broken

    A 104.8% increase in total non-branded clicks over the last three months compared with the previous year.

How do we work?

Proven, repeatable processes that turn Youtube Ads strategies and AI-driven optimisations into measurable growth.

Expectations & Analysis

We start the YouTube Ads process by analysing your brand goals, existing video assets, media budget, target audience and expected conversion outcomes.

Competitive Analysis & Insight

We review competitors' YouTube advertising communication, video formats, messaging structures and visibility strategies to identify stronger differentiation opportunities for your campaigns.

Team Assembly

For YouTube Ads, we bring together media planning, creative strategy, performance optimization, data analysis and project management expertise according to your goals.

Communication & Project Management

We manage campaign setups, creative needs, optimization actions and reporting processes with regular communication, clear task tracking and transparent project management.

Data-Driven Strategy & Media Planning

We build your YouTube media plan by evaluating audience data, video viewing behaviour, campaign objectives, budget, creative performance and conversion signals together.

Measurement & Improvement

We regularly track reach, view rate, click quality, site behaviour, conversion contribution and campaign costs to continuously improve YouTube advertising performance.

Don’t take our word for it, see what our clients say

4.8
(according to our customer surveys, based on 139 brands)

Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success.

GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.

GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.

As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision.

Feyza Dereli Fedar GittiGidiyor / eBay Türkiye - CMO
Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.

Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.

Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines.

Melih Pazarlıoğlu Corendon Airlines - Ecommerce Manager
The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.

The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.

We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey.

Volkan Arslan Alarko-Carrier - Marketing Director
Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.

Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.

From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view.

Metin Okur Sefamerve - CEO
Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.

Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.

Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results.

Ömer Deveci Şikayetvar - CEO
SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.

SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.

Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici.

Yakup Bayrak Sherpa - Founder & CEO

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Frequently Asked Questions

YouTube Ads

Alongside entertainment content, users on YouTube watch product reviews, comparisons, educational videos, and industry insights. As a YouTube advertising agency, we tailor and manage YouTube ads specifically to meet your brand's needs and reach your target audience.

What Are YouTube Ads and How Do They Work?

YouTube ads let brands capture user attention as they consume content, positioning the brand in the user's decision-making process. Video content can be leveraged to demonstrate product usage, explain benefits, and communicate your brand message clearly.

We begin the YouTube advertising process by defining the campaign's objectives. Goals such as awareness and reach, product evaluation, website traffic, lead generation, app promotion, or driving sales each require distinct planning approaches. We cover the entire journey – from reaching users new to your brand and informing relevant audiences to supporting decision-making through remarketing.

For YouTube Ads, we select formats based on your message, video length, target audience, and desired user action. We utilize various formats – including skippable and non-skippable ads, bumper ads, and Shorts – to build campaigns focused on video reach and conversions. In our creative planning, we prioritize attention-grabbing openings, clearly articulated benefits, and a compelling call to action to guide the user.

Benefits of YouTube Ads for Your Brand

Below is a list of some of the many advantages Kriko's YouTube advertising services can offer your brand. 

  • Increasing brand awareness and digital visibility thanks to YouTube's vast user base
  • Promoting your products or services visually and audibly through video content
  • Reaching potential customers by leveraging the targeting options available within Google Ads
  • Conveying your brand message as quickly as possible using formats like Bumper Ads
  • Connecting with audiences who enjoy short-form video content via YouTube Shorts
  • Delivering tailored messages for different stages of the user's purchasing journey
  • Gaining visibility across various devices
  • Managing your advertising budget in alignment with campaign objectives and conversion data
  • Measuring ad performance through metrics such as video view rates, watch time, engagement, and conversions
  • Developing an integrated communication strategy across various digital marketing channels

What Do Our YouTube Advertising Services Entail?

When developing your video advertising strategy, we examine your existing content, target audience, sales cycle, other media channels, and measurement infrastructure. We align content and media decisions toward a unified objective.

We define each campaign's role in the customer journey and plan the right video formats and budget allocation. At Kriko, we determine how formats – such as skippable in-stream ads, non-skippable ads, bumper ads, and YouTube Shorts – best serve your communication goals. For instance, when reaching users encountering your brand for the first time, we focus on message memorability; for users nearing a purchase decision, we prioritize conversion. This way, we treat YouTube advertising not merely as a video distribution effort, but as an integral part of your brand's broader digital marketing strategy.

We evaluate demographics, interests, custom segments, channel interactions, website visitors, and remarketing audiences. We develop distinct communication strategies for users who have previously engaged with your YouTube channel, visited your website, or are part of specific remarketing audiences. This approach directs your advertising budget to the most relevant user groups, improving campaign efficiency.

We test various video approaches, such as concise value propositions, product descriptions, and usage scenarios. During this phase, we test different video lengths and calls to action (CTAs). We ensure these advertising messages align with the targeted landing pages, taking a holistic view of the entire user journey. We analyze creatives based on view-through rates, engagement, traffic quality, and their contribution to conversions. By refining creative strategies based on these findings, we aim to achieve more efficient results from your video advertising investments.

We incorporate Google Ads conversion tracking, GA4, Google Tag Manager, UTM structures, and conversion events into your measurement plan.

We examine post-view actions, user behavior on your website, and subsequent touchpoints. Our reports clarify which videos, audiences, and campaigns support your business objectives so that we can plan budget allocations and content improvements based on these insights.

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