About A101
A101 opened its first store on April 28, 2008, entering the highly competitive retail market with its discount supermarket concept. Since its establishment, the brand has continued to offer customers high-quality food and consumer products at affordable prices under the slogan “Harca Harca Bitmez.”
Today, A101 operates in all 81 provinces of Türkiye and in every district without exception. With more than 10,000 stores, it is one of the country’s most preferred supermarket chains. According to Deloitte’s Global Powers of Retailing reports, A101 has been the only Turkish company among the world’s 10 fastest-growing retail companies since 2019 and ranked as the fifth fastest-growing company globally in the 2019 and 2020 reports.
According to Socialbakers data covering January 1 to November 19, 2020, A101 was the world’s second most-liked retail brand on Instagram. It was also the company employing the highest number of women in Türkiye in 2019.
Between 2015 and 2018, A101 also became:
- The company employing the highest number of women in Türkiye,
- The company employing the highest number of people with disabilities in Türkiye,
- The company providing the highest level of employment in Türkiye.
A101 launched its online shopping platform in 2018 and continues to grow both in retail and in the digital world through its partnership with Kriko.
What did we do?
- Designing the information architecture for a retail-driven e-commerce structure
- Creating new traffic sources through innovative project ideas
- Implementing improvements for software-related crawl budget issues
- Prioritizing clean code principles
- Developing content and optimization improvements based on audience analysis
- Enhancing on-site security in line with search engine ranking factors
- Delivering weekly competitor analyses and comprehensive market research
- Taking an early position in response to algorithm updates
- Conducting retail-focused trend analysis and developing corresponding strategies
What did they say?
From the very first days of our partnership, our goal was to increase A101’s organic traffic from non-branded searches, particularly across the categories we had identified as priorities. To achieve this, we focused on both technical improvements and enriching on-site category content. Especially over the past year, we turned the surge in demand for online shopping driven by the pandemic into an opportunity and achieved sustainable success in attracting organic traffic to our website. At the same time, we recognize that there is still a long way to go and significant room for further growth.
With this awareness, we continue to work closely with our agency, Kriko, and our marketing and technical teams to transform our existing potential into measurable performance.
Murat Dağlı, A101 E-commerce Manager
Goals & Results
- An 80.85% increase in total sessions in Q1 2021 compared with Q1 2020.
- A 61.60% increase in non-branded organic traffic in Q1 2021 compared with Q1 2020.
- An increase of more than 100% in total impressions in 2020 compared with the previous year.
- A 165.72% increase in total sessions over the last six months compared with the same period in the previous year.
- A 181.56% increase in total transactions in Q1 2021 compared with Q1 2020.
- All-time record highs in SEO Visibility across both mobile and desktop.
