About HDI Sigorta
HDI Sigorta A.Ş., a member of the German insurance giant HDI International AG family, provides services throughout Türkiye through more than 4,000 agencies. The group’s headquarters are located in Hannover, Germany. Home to numerous brands, HDI operates in approximately 150 countries worldwide.
Having started operating in Türkiye under the name “HDI Sigorta” in 2006 as a subsidiary of HDI International AG, the company strengthened its presence in Türkiye through the acquisition of shares representing 99.4% of Liberty Sigorta A.Ş.’s capital in 2018 and the takeover of all assets and liabilities of Ergo Sigorta in 2019 through dissolution without liquidation.
What Did We Do?
- The site migration process was managed with indexing, traffic, and technical risks in mind.
- URL structures and redirect configurations were standardized.
- 404 pages and broken link structures were optimized.
- The robots.txt file, sitemap, and indexing strategy were restructured.
- Meta tags, title-description elements, and heading structures were revised.
- Structured data and Schema implementations were expanded across the website.
- The blog infrastructure and content architecture were optimized.
- Improvements were made to visual performance and page speed.
- SEO-friendly content and development work were carried out for product pages.
- Calculation tools and supporting modules were integrated into the website.
- Internal linking and user navigation structures were strengthened.
What Did They Say?
We work with Kriko on our SEO initiatives, which aim to increase our visibility in search engines and provide our users with a better web experience. Through the work we carry out together across different areas, from technical SEO optimizations to content processes, we regularly monitor our performance and continuously improve it.
The results of our efforts have become evident not only in the consistent growth of our organic sessions but also in the positive outcomes achieved across our visibility metrics and target keywords. By maintaining this momentum, we continue our work with the same approach and determination.
Mert Evirgen, Marketing Communications
Our Goals
- Increasing brand awareness across digital channels
- Building brand loyalty in the insurance sector
- Increasing visibility for non-branded keywords
- Generating the most relevant and comprehensive traffic from potential customers
Results
- A 104.8% increase in total non-branded clicks over the last three months compared with the previous year (Google Search Console)
- A 112.3% increase in total sessions over the last six months compared with the previous year (Google Analytics)
- A 112.11% increase in the total number of keywords over the last 12 months compared with the previous year (Ahrefs)
- A total of four all-time records in SEO Visibility over the last two months (Searchmetrics)
