About Petrol Ofisi
Petrol Ofisi Group’s journey began in 1941, in a two-room office in Istanbul.
In the midst of the Second World War, what started as a small nine-person company working tirelessly to support the economy by delivering fuel products across the country has grown into a major energy infrastructure group. Today, it provides employment for tens of thousands of people, generated TRY 200 billion in revenue as of 2022, and operates as a regional powerhouse.
Petrol Ofisi Group is the only group capable of supplying all fuel types required for air, sea, and land transportation across Türkiye and the surrounding region. It also ranks among Türkiye’s five largest private companies.
What did we do?
- We conducted an in-depth keyword analysis based on users’ search behavior.
- By developing new project concepts tailored to the fuel and lubricants industry, we created additional sources of organic traffic.
- We focused on keywords and search queries generated through voice search.
- A new information architecture was designed and implemented.
- To improve crawl budget efficiency, we developed a comprehensive coverage map, identified structures negatively affecting crawl performance, and re-optimized the website’s crawling architecture.
- Technical improvements were implemented to support the website’s multilingual structure.
- The content of the English-language pages was completely revised and recreated with a user-centric approach.
- The internal linking strategy was redesigned from the ground up.
- Clean code principles were prioritized throughout the project.
- Performance improvements aimed at enhancing site speed were treated as a key priority.
What did they say?
We are truly glad that our paths crossed with the highly energetic, motivated, improvement-driven, and results-focused Kriko team.
Kriko über alles!
Yasemin Doğu, Loyalty Program and Digital Channels Manager
Goals & Results
- Organic traffic increased by 373.35% in terms of sessions.
- The number of users acquired through the organic channel increased by 254.27%.
- New impressions were generated across more than 76,000 unique keywords, with 2,700 of those keywords ranking in positions 1 to 3.
- All-time record highs were achieved in the SEO Visibility metric across both mobile and desktop.
