Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions.
Grow Your App with Apple Ads Across the App Store
We manage Apple Ads campaigns with keyword strategy, App Store placements, audience signals, ASO alignment and performance data to help your app become more visible and drive higher-quality downloads.
Trusted by brands that want to grow fast and consistently.
What brands achieve with Kriko
To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives.
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A 165.72% increase in total sessions over the last six months compared with the same period in the previous year.
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Organic channel sessions increased by 100%, while conversions grew by 163.72%.
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Organic channel sessions increased by 100%, while conversions grew by 163.72%.
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A 104.8% increase in total non-branded clicks over the last three months compared with the previous year.
How do we work?
Proven, repeatable processes that turn Apple Ads strategies and AI-driven optimisations into measurable growth.
Don’t take our word for it, see what our clients say
Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success.
GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.
As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision.
Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.
Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines.
The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.
We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey.
Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.
From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view.
Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.
Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results.
SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.
Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici.
How we make it happen
Growth frameworks built on strategy, amplified by media, and accelerated through creative.
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Performance Marketing
We aim to maximize efficiency from digital ads channels, focusing on visibility and sales.
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SEO & AI
We run performance channels with a single focus: scalable and profitable growth across search and AI-powered discovery.
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Data, Analysis, Insight
We support your decision making processes by turning data into insights.
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Conversion Rate Optimization
We maximize UI & conversion efficiency through data driven optimization and proven CRO expertise.
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Cookie & Consent Management
We protect you and ensure accurate data collection through cookie management and implementations.
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Content & Outreach
We help you reach your audience, build brand awareness, and drive engagement.
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App Store – Custom Product Pages and Product Page Optimization
At its WWDC21 conference held on June 7, Apple discussed the changes that would arrive with iOS 15, the next version of the iPhone…
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What is a Permalink and What is its Purpose?
Permalinks are links that allow specific content on a website to be accessed continuously through a unique and permanent URL. While these links make…
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What is App Store Optimization (ASO) and How is it Done?
ASO, or App Store Optimization, has become increasingly popular with the growth in smartphone usage. Consumers now access many communication, marketplace and social media…
Frequently Asked Questions
Industries
We partner with brands across diverse industries, delivering tailored strategies that address sector-specific challenges and unlock sustainable growth.
Apple Ads
Users searching for apps on the App Store visit the platform to find solutions and evaluate download options. Apple Ads supports campaign creation and management – using specific budgets, ad groups, and targeted keywords – while helping iOS apps connect with these users and increase visibility in the store. At Kriko, we provide comprehensive support to brands through our Apple Ads services, covering everything from the in-store experience to user acquisition strategies.
What Are Apple Ads and How Do They Work?
Formerly known as Apple Search Ads, this advertising framework lets you leverage search intent in app marketing. A user's search – whether based on a category, feature, brand, or a specific need – reveals the type of app they are looking for. Consequently, campaign planning involves more than just keyword selection; it also encompasses App Store placements, targeting, ASO alignment, and performance data. Searches related to brands, categories, competitors, features, or generic terms are addressed with distinct objectives, with keywords evaluated based on search volume, competition, cost, and the quality of users acquired post-download. Our ultimate goal with Kriko's Apple Ads services is to boost your app's visibility and maximize download potential.
What Are the Key Considerations for Apple Ads?
During the App Store advertising process, the app's in-store experience is also evaluated. Elements such as the icon, screenshots, descriptions, ratings, and reviews can all influence a user's decision to download. Aligning your advertising campaigns with App Store Optimization helps convert the interest you've generated into actual downloads. We position Apple Ads alongside other user acquisition efforts, such as ASO, Google App Campaigns, Meta, and TikTok. The table below outlines the primary benefits of integrating ASO initiatives with Apple Ads services.
The Relationship Between Apple Ads & ASO Services
| Criterion | ASO | Apple Ads | Why Evaluate Them Together |
|---|---|---|---|
| Primary Goal | To increase organic visibility and downloads | To gain visibility and downloads through advertisements | By using both organic and paid channels together, we can increase overall visibility. |
| Keywords | Optimizing the title, subtitle, and keyword fields | Displaying ads based on targeted keywords | We can incorporate keywords that drive high conversions in Apple Ads into our ASO strategy. |
| Visibility | Achieving top rankings in organic search results | Gaining visibility in sponsored ad placements | We can aim for both organic and paid visibility for key search terms. |
| User Intent | Preparing metadata that aligns with users' search habits | Analyzing the needs that lead users to the app based on their search terms | By better understanding user search intent, we can improve both our content and advertising strategies. |
| Performance Analysis | Tracking organic downloads, keyword rankings, and conversion rates | Analyzing CPT, CPA, and ad-driven downloads | By evaluating organic and paid performance together, we can determine which keywords to prioritize. |
| Budget Management | Improving organic user acquisition | Acquiring users within a defined advertising budget | We can manage our budget more efficiently by evaluating keywords that perform well organically alongside those that require advertising support. |
| Long-Term Strategy | Improving organic visibility in a sustainable manner | Supporting user acquisition through advertising campaigns | We can develop a long-term growth strategy by applying insights gained from Apple Ads data to our ASO (App Store Optimization) efforts. |
Benefits of Using Apple Ads for Your Brand
With Apple Ads campaigns managed by Kriko, your brand can gain advantages in many respects. Below are some of these benefits:
- Tailoring advertising strategies to your target market's specific characteristics.
- Providing a customized app experience for different segments through Custom Product Pages.
- Analyzing opportunities within your ASO strategy by examining keyword performance.
- Evaluating post-download actions such as registrations, subscriptions, and purchases.
- Optimizing your advertising budget based on keyword competition, target markets, and user acquisition costs.
- Increasing your app's visibility across different countries and regions to support international growth goals.
Our Apple Ads Services
When developing your mobile growth strategy, Kriko analyzes your app's category, target countries, competitors, current App Store performance, and user acquisition goals. We manage your App Store Ads campaigns based on the priorities we identify in this analysis.
- We structure brand, generic, competitor, and discovery campaigns with tailored budgets and bidding strategies.
- We evaluate keywords based on download intent, relevance to your app, acquisition cost, and user value.
- We align ad groups, creative messaging, and Custom Product Pages.
- We analyze ASO visibility and store conversion rates alongside advertising performance.
- We leverage data from mobile measurement platforms such as Adjust, AppsFlyer, Firebase, or GA4.
- We track post-download outcomes, including registrations, memberships, purchases, subscriptions, trial activations, active usage, and revenue.
- We plan your initial budget around the need to test and learn. As results become clear, we shift investments toward areas that bring in more valuable users.
For Apple Ads, we go beyond reporting downloads; we identify which campaigns deliver the most valuable users for your application.
