Reach the right audience, at the right moment, across the right programmatic inventory

The programmatic ads approach lets you evaluate various inventory types, including display, video, native, mobile, and Connected TV. As your programmatic ads agency, we identify which publishers and audiences yield the most valuable results in our reports. When assessing awareness campaigns, we look beyond the "last click" to consider reach, visibility, and the contribution made throughout the decision-making process. We also analyze campaign outcomes in the context of their impact on the user journey.

What Are Programmatic Ads and How Do They Work?

Programmatic ads enable the automated purchase of digital ad space using data and technology. By evaluating ad inventory, user signals, bidding strategies, and optimization processes together, we create a media plan tailored to the specific audience a brand wants to reach.

In programmatic advertising, the first step is to define the campaign's objective and its role within the broader media strategy. Depending on whether the goal is awareness, reach, traffic, remarketing, or conversion, the data, inventory, and creative approach may vary. Targeting plans can include demographics, interests, behaviors, location, device, content context, and custom data segments.

Benefits of Programmatic Ads Services for Your Brand

Kriko's programmatic ads services offer numerous advantages for your brand. Some of these benefits are listed below. 

• Utilizing media buying technologies in conjunction with data and performance management
• Defining campaign objectives
• Establishing targeting structures
• Planning inventory strategy
• Implementing brand safety controls
• Monitoring creative testing
• Tracking performance on an ongoing basis
• Making digital media investment more controlled, transparent, and scalable
• Ultimately, connecting the brand with the right target audience

Our Programmatic Ads Services

In our programmatic media buying service, we integrate technology with strategy, data, creative, and performance management. We develop an execution plan by analyzing your brand's target audience, existing media mix, and content assets.

We align targeting with campaign objectives and the user journey, while evaluating the suitability of the data and segments employed. At this stage, we assess both first-party data and relevant third-party data sources. We apply various targeting strategies throughout the user journey, from the initial point of contact with the brand to the final purchasing decision.

We plan inventory across display, video, native, mobile, and CTV channels based on your target audience's content consumption habits. In other words, we evaluate which digital channels, devices, and content types your audience engages with. For instance, we use display ads to build visibility across websites and video ads to convey the brand's message as effectively as possible. Furthermore, for mobile advertising, we prioritize the user's device usage habits. In short, we compare each inventory type by reach potential, advertising costs, targeting capabilities, and overall contribution to the campaign. This approach helps us ensure a balanced distribution of the advertising budget.

We prioritize brand safety through rigorous quality standards, category exclusions, and filters for inappropriate content. We focus on ensuring your advertisements appear in digital environments that align with your brand's corporate identity. The first step is selecting platforms for ad placement based on strict brand-safety criteria; for instance, we apply filters to exclude content categories, such as violence or hate speech, that conflict with your brand's values. In short, our goal throughout the entire process is to safeguard the quality of the publishing environment and protect your brand's reputation.

We monitor ad visibility, the risk of fraudulent traffic, and impression frequency per user. Furthermore, we analyze potential threats to your advertising budget, such as invalid clicks, bot-generated traffic, and suspicious impressions. By tracking impressions per user, we also prevent the same ad from being shown too often. In campaigns with high impressions but low engagement, we re-evaluate both the target audience and the creative assets. This helps us improve the quality of the ad's reach and ensure your budget is used effectively.

We test various creative formats, including static banners, HTML5, video, native, and dynamic ads, with a focus on messaging and audience targeting. For static ads, we prioritize message clarity, while for HTML5 ads, we emphasize dynamic, interactive storytelling. Given mobile usage statistics, which show the need to capture a user's attention within the first few seconds, we place great importance on the appeal of our video ads' opening moments. Ultimately, we compare the performance of these creative assets against data on clicks, engagement, views, and conversions to determine which approach is most effective. We evaluate UTM structures, impressions, clicks, reach, frequency, GA4 data, conversion events, cookie consents, and, where necessary, CRM data. By doing so, we analyze not just ad impressions, but also campaigns' contribution to broader brand objectives.

We optimize budgets based on inventory quality, traffic behavior, and conversion contribution. We regularly review campaign results, update media-buying strategies, and strive to ensure that advertising investments are utilized as efficiently as possible.