Who is Ali Sarıkaya?
Ali Sarıkaya entered the world of web-based software development by beginning an associate degree in computer programming. For more than 12 years, he has been developing e-commerce systems with ASP.NET while also taking a strong interest in the commercial side of the business as much as its technical dimension. After completing a bachelor’s degree in business administration, he earned a master’s degree in computer engineering and worked for retail brands such as Tekzen, Gülaylar, Karaca Group, Jumbo, and Greyder. He is a technology enthusiast who has managed both commercial operations and software and technical processes throughout his career. He continues his life with the goal of “being a good human before anything else.” 😊
How has your industry transformed in recent years? What impact has digitalisation had on the footwear industry?
In recent years, the footwear industry has undergone a fundamental transformation under the influence of digitalisation. The rise of e-commerce has completely changed consumers’ shopping habits. Customers now research, compare, and purchase products online before trying them in physical stores. Digitalisation has enabled brands to communicate directly with consumers, particularly through mobile shopping and social media integration. Technologies such as artificial intelligence, AI, and augmented reality, AR, have also transformed the industry by offering innovative experiences such as virtual try-ons and personalised recommendations.
What do you think are the main factors shaping trends in the footwear industry?
Sustainability: Consumers are increasingly choosing brands that use environmentally friendly materials and production processes.
Personalisation: Customers demand customised products that reflect their individual styles.
Technology Integration: Technologies such as smart shoes, AR-powered virtual try-ons, and AI-based recommendation systems are becoming more prominent.
The Influence of Social Media: Influencer marketing and products that go viral on platforms such as Instagram play a significant role in shaping trends.
What makes Greyder stand out in the industry?
Quality and Design: High-quality, original designs that follow both local and global trends.
Digital Focus: Innovative approaches to e-commerce and digital marketing.
Customer Experience: Providing a consistent and seamless customer experience across both online and offline channels.
Sustainability: Differentiating the brand through environmentally friendly production methods and materials.
Use of Technology: AR-powered virtual try-ons, AI-based recommendation systems, and a mobile-friendly shopping experience.
How is Greyder’s digital marketing strategy structured? Which channels do you focus on?
Greyder’s digital marketing strategy is built around data-driven decision-making, personalisation, and customer loyalty. The main channels we focus on are:
Social Media: Instagram, visual content, influencer collaborations, and Meta advertising.
Search Engine Optimisation, SEO: Content and technical SEO activities designed to attract organic traffic.
Email Marketing, Web Push Communication, and On-Site Setups: Increasing customer loyalty through personalised campaigns and making the process more efficient by using insights gathered from surveys.
Performance Marketing: Reaching target audiences through Google Ads and social media advertising, while also playing an active role in retargeting and remarketing activities.
Mobile Application: Providing an optimised shopping experience for mobile users.
Experience Marketing: We make an effort to combine customer experience with the concept of experience marketing across our digital marketing activities and customer touchpoints.
What strategy do you follow to stay ahead of the competition in the industry?
Customer Focus: We quickly evaluate customer feedback and use it to improve our products and services.
Innovative Technologies: We use technologies such as AR, AI, and IoT to provide distinctive experiences.
Data Analytics: We analyse customer behaviour to create personalised campaigns.
Fast Delivery and Easy Returns: We continuously improve our logistics processes to increase customer satisfaction.
Following Global Trends: We closely monitor both local and international trends.
Are there any innovations you are planning to implement to improve your e-commerce channel in 2025? What are your expectations for 2025?
Artificial Intelligence and Machine Learning: Analysing customer behaviour more effectively to provide personalised recommendations.
Sustainable E-Commerce: Implementing green logistics solutions that reduce carbon emissions.
Augmented Reality, AR: Further developing virtual try-on features to enrich the online shopping experience.
Have you read our article titled “Making a Difference in Customer Experience: Artificial Intelligence”?
Finally, which strategies are you planning to implement to strengthen your presence in international markets?
Localised Marketing: Developing campaigns that reflect the cultural and linguistic characteristics of each region.
Global Logistics Network: Establishing international logistics partnerships to provide fast and cost-effective delivery.
Digital Advertising Strategies: Reaching global target audiences through Google Ads and social media advertising.
E-Export Platforms: Establishing a presence on global platforms such as Amazon and eBay.
Local Influencer Collaborations: Increasing brand awareness by working with recognised influencers in each region.
Through these strategies, Greyder aims to strengthen its leadership in both local and international markets. By closely following future trends in e-commerce and digital marketing, we aim to provide our customers with the best possible experience at all times.
