Turn raw data into decisions that move the needle

We support your decision-making by turning fragmented data into clear, actionable insight — measurement, modelling and reporting you can act on.

Trusted by brands that want to grow fast and consistently.

Coca-Cola
Bilyoner
A101
Estee Lauder
Vodafone
Tatil Sepeti
BTCTürk | Hisse
ETSTUR
Yargıcı
Hepiyi Sigorta
Mavi
Medicalpark
Evidea
Jumbo
Toshiba
Vakko
Corendon Airlines
Petrol Ofisi
Suryapı
HDI Sigorta
Denizbank
Teknosa
Borusan Next

What brands achieve with Kriko

To date, we have achieved numerous successes with the brands we work with across many areas, from increasing visibility and traffic on traditional search and AI powered engines to performance marketing, data driven insights, conversion optimization, and content initiatives.

  • Petrol Ofisi case study
    254% increases in organic traffic
    373% increases in total sessions

    Our work for Petrol Ofisi resulted in a 373% increase in organic channel sessions.

  • A101 case study
    80% increase in total sessions
    61% increase in non-branded organic traffic

    A 165.72% increase in total sessions over the last six months compared with the same period in the previous year.

  • Greyder case study
    2x The CR across the entire purchase flow has increased.
    72% The CR from the checkout step to the purchase.

    Organic channel sessions increased by 100%, while conversions grew by 163.72%.

  • Sixt case study
    163% increased in organic revenue
    100% increased in organic traffic

    Organic channel sessions increased by 100%, while conversions grew by 163.72%.

  • HDI Turkiye case study
    104% Increase in non-branded traffic
    4 times all-time records broken

    A 104.8% increase in total non-branded clicks over the last three months compared with the previous year.

How do we work?

Proven, repeatable processes that turn data, experience, and conversions into measurable growth.

Needs & Data Maturity Analysis

We evaluate business objectives, data sources, measurement infrastructure, reporting processes, and team requirements to determine your analytics maturity and prioritise the most important development areas.

Data Sources & Insight Mapping

We map website, app, CRM, advertising, and sales data, examine relationships between sources, and identify reliable, accessible insights that support stronger operational and strategic decisions.

Analytics Team Assembly

We combine tracking, data engineering, analysis, visualisation, and business intelligence specialists to create a coordinated analytics team balancing technical expertise with commercial understanding and delivery.

Communication & Project Management

We manage data projects through scopes, responsibilities, and delivery timelines, connecting technical teams with business stakeholders so requirements are understood, implemented, validated, and communicated effectively.

Data Driven Analytics Strategy

We develop measurement plans, KPI frameworks, segments, and models that transform raw data into insights explaining performance, revealing opportunities, and improving the quality of decisions.

Measurement & Development

We monitor data quality, report adoption, metric consistency, and decision impact, then continuously improve the measurement infrastructure around changing requirements, new sources, and evolving priorities.

Don’t take our word for it, see what our clients say

4.8
(according to our customer surveys, based on 139 brands)

Many leading brands across different industries choose Kriko for their needs. You can draw inspiration from the success stories of brands growing with Kriko’s strategies and take action right away to build your own path to success.

GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.

GittiGidiyor sees strengthening its SEO and organic traffic as critical to sustaining growth above the market average; with confidence in Kriko’s experience and competencies in this field, it chose Kriko as its business partner and saw in a short time that it had made the right decision.

As GittiGidiyor, we continue to move forward every year by growing far above market growth and gaining a greater share of the market. In order for this growth to continue in a healthy way, strengthening our SEO and organic traffic every day is critical for us. When choosing the business partners we will work with in this field, we always prefer to work with the best in their areas. With the trust we have in their experience and competencies, we chose Kriko as our business partner for our SEO operations, and even in the short time we have spent together, we can see that we made the right decision.

Feyza Dereli Fedar GittiGidiyor / eBay Türkiye - CMO
Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.

Kriko helped us make significant progress in a short time through the value it added to our website and digital channels. For us, it is not just an SEO company, but a companion to our website and a digital brand assistant.

Since the first day we started working together, Kriko has supported us in making significant progress in a short time through the benefits it has provided to our website and digital channels. Therefore, it would be a big mistake to evaluate Kriko only under the title of an SEO company. For us, Kriko is a companion to our website, a consultant in every area we need, and a digital brand assistant that will always be needed for support in the world of search engines.

Melih Pazarlıoğlu Corendon Airlines - Ecommerce Manager
The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.

The team’s strong synergy, its commitment to maintaining its SEO focus, and its support as an always-accessible consultant for developments in the digital world were influential in our decision to choose Kriko.

We met Mr. Ugur during a training he delivered and later had the opportunity to work together. The reasons we chose Kriko include the synergy Mr. Ugur reflects to you, their decision to stay within their own area of expertise, SEO, rather than focusing on every branch of digital, and the fact that although he positions himself as an SEO expert, he is always like a consultant just a phone call away, someone you can ask for ideas on developments in the digital world. We hope they continue with this professional perspective and amateur spirit, and that we continue to be their companions on this journey.

Volkan Arslan Alarko-Carrier - Marketing Director
Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.

Kriko accurately analyzed our brand and challenging industry dynamics, providing a comprehensive and actionable roadmap based on the right methodologies rather than generic recommendations.

From our very first meeting with Kriko, what they added to us was “applying a versatile and comprehensive roadmap with the right methodologies, instead of a word salad made up of commonly repeated generic information.” Their accurate analyses of our brand, which is positioned in a challenging vertical and has customer behaviors that are somewhat different from what is generally known, and of its dynamics, once again proved that we were not wrong in this view.

Metin Okur Sefamerve - CEO
Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.

Since the first day we started working with Kriko, we have had complete confidence in their SEO decisions, quickly implementing even the most critical business requirements and achieving positive results every time.

Just as it can be frustrating to constantly question your doctor’s decisions while keeping in mind the possibility that they might make a mistake, it is equally frustrating to have to constantly review the decisions of the SEO consultant you work with. Since the first day I started working with Kriko, I have not had the slightest doubt about their decisions. It brings an incredible sense of peace of mind and focused calm. We implement even the most radical business requirements without delay, and each time we achieve positive results.

Ömer Deveci Şikayetvar - CEO
SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.

SHERPA Blog chose Kriko because of its ability to quickly adapt to the product management methodology, its expertise in SEO-friendly content production, and its data-driven approach; visible progress was achieved in SERP results within a short time.

Kriko’s ability to quickly adapt to the SHERPA Blog team’s product management methodology, and its know-how in producing search engine-friendly content rather than relying solely on the power of mainstream SEO toolsets, played an important role in SHERPA Blog’s decision-making process. Seeing data-driven decision-making discipline as a core element of its management philosophy, SHERPA Blog achieved visible progress in SERP results through its still short-term collaboration with Kriko, led by Uğur Eskici.

Yakup Bayrak Sherpa - Founder & CEO

Frequently Asked Questions

Smarter Digital Growth - Analytics & Reporting Consulting

Modern marketing and digital product teams need reliable data before they can make confident decisions. Traffic, engagement, conversions, revenue, and customer behaviour must be measured accurately if a business wants to understand what is working and what needs to improve. Our web analytics services are designed to turn fragmented digital activity into a clear, trusted view of performance. We begin by reviewing your current tracking setup, reporting needs, data sources, business objectives, and decision-making processes. This allows us to build an analytics foundation that supports marketing, sales, product, and leadership teams with consistent evidence.

Building an Effective Analytics Strategy

A strong measurement system starts with correct implementation. Google Analytics consulting includes GA4 configuration, Google Tag Manager setup, event planning, ecommerce tracking, conversion definitions, campaign parameters, consent signals, and data validation. Incorrect events, duplicated conversions, missing parameters, broken tags, and inconsistent naming conventions can quickly make reports unreliable. We audit your existing setup, identify gaps, test data flows, and translate technical issues into clear actions for implementation. Once the configuration is complete, we verify that the data being collected is accurate, consistent, and useful for commercial analysis.

Our Data, Analytics & Insight Services

GA4 Consulting & Measurement Framework

GA4 requires a more strategic approach than traditional session-based analytics. GA4 consulting should focus on the events, parameters, audiences, conversions, and integrations that explain meaningful user behaviour rather than tracking every possible interaction. We define which actions represent engagement, lead intent, ecommerce progress, qualified demand, and revenue contribution. Form submissions, phone clicks, account creations, add-to-cart actions, checkout steps, purchases, lead quality signals, and micro conversions can all be structured within a clear measurement hierarchy. This transforms GA4 from a basic traffic tool into an analytics platform that connects user behaviour with business outcomes.

Looker Studio Dashboards & Business Reporting

Data becomes valuable only when teams can access it, understand it, and use it regularly. A well-structured Looker Studio dashboard can bring together GA4, Google Ads, Meta Ads, CRM, BigQuery, spreadsheets, ecommerce platforms, and other business sources in one reporting environment. We design dashboards around the needs of each audience, from executive summaries to channel performance, funnel analysis, ecommerce reporting, campaign diagnostics, and customer behaviour views. The aim is not to fill reports with every available metric, but to surface the numbers that support better decisions. This helps teams stop switching between disconnected platforms and focus on the insights that matter.

Analytics Maintenance & Data Quality

Analytics maintenance is essential because digital ecosystems change constantly. Websites are redesigned, forms are updated, checkout flows change, new advertising platforms are added, and consent requirements evolve over time. Each change can affect tracking quality, attribution, conversion reporting, or campaign optimisation signals. We provide ongoing monitoring to check event collection, tag behaviour, data consistency, dashboard accuracy, and measurement continuity. This protects your organisation from silent data loss and ensures that historical comparisons, campaign decisions, and performance reviews remain dependable.

Data Analytics Consulting & Business Insights

Our Data, Analytics & Insight approach goes beyond reporting what happened. Data analytics consulting should explain why performance changed, where opportunities exist, and which actions are most likely to create business value. We analyse channels, campaigns, landing pages, devices, audience segments, product groups, user flows, and conversion paths together. Traffic drops, conversion rate changes, revenue shifts, form abandonment, and campaign fluctuations are interpreted within their broader commercial context. The result is a practical insight layer that helps teams prioritise improvements rather than simply observe performance.

Conversion Rate Optimization (CRO)

Conversion analysis is a critical part of a complete analytics service. Many businesses invest heavily in acquisition but lose value because users struggle to complete forms, navigate product pages, understand offers, or move through checkout. Our conversion rate optimization services combine analytics data, funnel analysis, heatmaps, session recordings, A/B testing, user research, and commercial prioritisation. Each recommendation is based on behavioural evidence and expected business impact rather than personal preference. This creates digital experiences that are clearer, more persuasive, and more capable of turning existing traffic into measurable growth.

Turning Analytics into Business Growth

A mature analytics system creates alignment across marketing, sales, product, CRM, and leadership teams. When everyone works from the same trusted data, discussions become more objective and decisions can be made faster. We support the full process, from measurement planning and analytics implementation to dashboard development, maintenance, CRO analysis, and insight delivery. Every stage is designed to improve data quality, increase clarity, and turn reporting into action. With our Data, Analytics & Insight services, your organisation gains more than dashboards, it gains an operating system for understanding performance and improving growth.

Track the digital heartbeat with Kriko

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