About Şikayetvar
Şikayetvar was founded in 2001, when the internet was still in its infancy, and became Turkey’s first exported business model. As the world’s first and largest complaint platform, Şikayetvar serves users across Turkey through its offices in Ankara, Istanbul, and Sivas.
Şikayetvar is Turkey’s first and largest complaint platform, where:
Consumers seek solutions to their complaints about companies,
Visitors use the platform as a reference source before making a purchase and form opinions about companies,
Companies address complaints to win back customers and protect their brand reputation,
The platform acts as an impartial and reliable bridge between consumers and brands.
Şikayetvar selected Kriko as its SEO maintenance, content, and growth partner to further strengthen its existing organic traffic. With more than 15 million monthly visitors, over 70 million page views, and more than 2 million individual members, sikayetvar.com accelerated its growth through its partnership with Kriko.
What did we do?
We identified that search engines were not crawling the website deeply enough and that crawl frequency was relatively low. As a result, we focused on reassessing the crawl budget and internal linking structure from the ground up, including redesigning the link architecture where necessary.
To create more meaningful and valuable content for search engines, we analyzed user journeys and the complaint submission process. We tested the user experience across the relevant screens, identified scenarios that could lead to thin or low-quality content, and implemented preventive measures.
We also focused on brand pages and analyzed the user intent behind visits to these pages. To improve their performance, we enhanced areas such as content, structured data, and internal linking. This made the pages more useful for users and more accessible and search engine friendly.
What did they say?
I think you can have a ridiculously enormous and complex data set, but if you have the right tools and methodology then it’s not a problem.
– Aaron KoblinThe energy I felt and the confidence they inspired during my first meeting with Kriko reminded me of Aaron Koblin’s words quoted above. The methodology and the right tools, qualities I have observed in very few consultants over the years, are among Uğur Eskici’s greatest strengths.
Constantly questioning a doctor’s decisions because of the possibility that they might make a mistake can be extremely frustrating. Having to continuously review the decisions of your SEO consultant is just as frustrating. Since the first day I started working with Kriko, I have never had the slightest doubt about their decisions. It provides an exceptional sense of confidence, clarity, and peace of mind. We are able to implement even the most radical business requirements without delay, and each time we achieve positive results.
The assessments, feasibility studies, goal-oriented business development approach, and outcome forecasting carried out for every project are truly commendable. Kriko delivers world-class SEO consultancy.
We are grateful for the close attention they give us and for understanding our business as deeply as we do.
Dr. Ömer Deveci, General Manager
Goals & Results
- Organic traffic entered a strong growth trend within just three months.
- Another key objective was to increase the number of new corporate memberships. After identifying and resolving the issues affecting the existing user experience, we achieved a 26% increase in new corporate memberships.
- Content has always been king. We analyzed both the content submission process and the subsequent editorial review workflows. Through highly targeted recommendations for the complaint submission screens and editorial teams, we increased the number of complaints submitted to the platform by 2.5 times.
